About Affinity Group
Affinity Group is a venture capital firm founded in 2017. It is primarily based out of New York City, United States. As of Sep 2021, Affinity Group has invested in 4 companies. It primarily invests in Series A round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to Consumer and Media & Entertainment. Most recently it participated in the $***** Series D round of CreatorIQ Overall, Affinity Group portfolio has seen 1 acquisition, namely Brandcast. Affinity Group has team of 1 people including 1 partners.Key Metrics
Team Members
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Series A
Portfolio Acquisitions
Portfolio Soonicorns
Affinity Group's List of All Investments
Affinity Group has a portfolio of 4 companies. Their most notable investments are in Panoramic and CreatorIQ.Their portfolio spans across and United States. They have invested in Enterprise Applications, Consumer, Media & Entertainment, across Series A stage. Here is the list of all investments by Affinity Group:1. CreatorIQ
Provider of platform for creator discovery, evaluation, management, and campaign execution. The platform offers tools for community insights, workflow management, and enterprise governance. It facilitates brand safety, AI-powered intelligence, and compliance. The platform provides resources, reports, and industry benchmarks.
Key facts about CreatorIQ
- Founded Year: 2014
- Location: Los Angeles (United States)
- Valuation: $*****
- Stage: Series D
- Total Funding till date: $80M
- Employee Count: 367 as on Jul 31, 2026
- Investors: SLW, TriplePoint Capital and 15 Others
- Latest Funding Round: Series D, Sep 16, 2021, $*****
- Highlight: Editors' Pick
2. Brandcast
BrandCast provides tools and solutions for marketers to build and manage websites and landing pages. It offers solutions like Brand Studio, Brand Command, and Brand Library. Brand Studio lets to build responsive websites with code free and template-free design tools that can be integrated with marketing applications. Brand Command offers centralized control and access to all the sites, teams, and analytics through a single dashboard. The brand library is a content management system that stores all the data in a centralized location and can be managed collaboratively from anywhere through role-based permissions.
Key facts about Brandcast
- Founded Year: 2012
- Location: San Francisco (United States)
- Stage: Acquired
- Total Funding till date: $35.2M
- Employee Count: 8 as on Jul 31, 2026
- Investors: Shasta Ventures, Correlation Ventures and 2 Others
- Latest Funding Round: Series A, Dec 05, 2018, $*****
- Highlight: Acquired
Social Standards, previously known as BARTRENDr, is a private social network where people can connect with their friends and other bar patrons, and share photos and chats with them. Another use case is for bar owners and beverage brands to directly engage with their clients. Claims that the platform captures demographic, behavioral, lifestyle and consumption patterns of the bar visitors.
Key facts about Social Standards
- Founded Year: 2011
- Location: Oakland (United States)
- Stage: Series A
- Total Funding till date: $11.2M
- Employee Count: 14 as on Mar 31, 2026
- Investors: Studio VC, Keiretsu Forum and 6 Others
- Latest Funding Round: Series A, Nov 29, 2018, $*****
- Highlight: Editors' Pick
4. Panoramic
Panoramic provides a marketing intelligence platform for marketers. It offers a single platform that allows marketers to automate data mapping, modeling, &visualization and collaborates among team members to improve campaigns. It integrates with common marketing and sales platforms.
Key facts about Panoramic
- Founded Year: 2018
- Location: Los Angeles (United States)
- Stage: Deadpooled
- Total Funding till date: $35M
- Employee Count: 10 as on Apr 30, 2026
- Investors: Affinity Group
- Latest Funding Round: Series A, Sep 13, 2019, $*****
Affinity Group's Year-on-Year Investment Trends
Its most recent first time investment was in Panoramic and most recent follow-on round was in CreatorIQ.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 0 | 0 | 0 |
2025 | 0 | 0 | 0 |
2024 | 0 | 0 | 0 |
2023 | 0 | 0 | 0 |
2022 | 0 | 0 | 0 |
2021 | 0 | 1 | 1 |
2020 | 0 | 0 | 0 |
2019 | 1 | 1 | 2 |
2018 | 1 | 0 | 1 |
2017 | 1 | 0 | 1 |
Affinity Group's Investments by Stage
Affinity Group has made 3 investments in Series A stage with an average round size of $26.5M.Affinity Group's Investments by Sector
Affinity Group has a diverse portfolio, with companies operating in the Enterprise Applications and Consumer. Notably, it has invested in 4 Tech companies, 3 Enterprise (B2B) companies, 3 Software companies and at least 2 companies focusing on Consumer (B2C).Sector | No. of Investments |
|---|---|
Enterprise Applications | 3 |
Consumer | 1 |
Note: We have considered here, only first round of investments
Affinity Group's Investments by Geography
Affinity Group has made most investments in United States (3).Affinity Group's recent investments
Affinity Group has not made any investment in 2026 so far.Here are the most recent investments by Affinity Group:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Sep 16, 2021 | United States | Series D | 6705 | [+3] | |
Sep 13, 2019 | United States | Series A | 6853 | - | |
Jun 13, 2019 | United States | Series B | 9382 | [+3] | |
Dec 05, 2018 | United States | Series A | 3989 | [+1] | |
May 01, 2017 | United States | Series A | 8083 | - |
Acquired companies in Affinity Group's Portfolio
1 company from Affinity Group's portfolio has been acquired. The most recent acquisition was Brandcast in Aug 2022 by TIME for $*****.Here are Affinity Group's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Aug 31, 2022 | Dec 05, 2018 | Series A | 3241 |
Team profile of Affinity Group
Affinity Group has a team of 1 member located in United States. Affinity Group's team does not sit on the board of any company as of now.Co-investors of Affinity Group
Over the past 9 years, 11 investors have co-invested in Affinity Group's portfolio companies. This includes funds and angels.
- Invested before Affinity Group: Marc Benioff, Shasta Ventures and 1 other have invested in rounds before Affinity Group. There is 1 company where Marc Benioff has invested before Affinity Group and 1 company where Shasta Ventures has invested before Affinity Group.
- Invested after Affinity Group: A total of 8 investors have invested in Affinity Group's portfolio after their investments. Top Investors include TVC Capital (1 company), Unilever Ventures (1 company) and TPG (1 company).
Recent News related to Affinity Group
•
Panoramic Comes Out of Stealth With $35 Million in FundingPanoramic•Sep 12, 2019•Panoramic, Affinity Group, TPG Internet, Affinity Group and 4 others
•
