About Alerion Partners
Alerion Partners is a venture capital firm founded in 2004. It is primarily based out of Fairfield, United States. As of May 2011, Alerion Partners has invested in 11 companies. It primarily invests in Series A round in United States based startups. Its investments are spread across a wide range of sectors from Consumer Goods to Food and Agriculture and Business Services. Most recently it participated in the $***** Series A round of True Lemon Overall, Alerion Partners portfolio has seen 2 acquisitions, namely Convergence Marketing and ActMedia. Alerion Partners has team of 3 people including 2 partners.Key Metrics
Team Members
Portfolio Count
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Series A
Portfolio Acquisitions
Alerion Partners' List of Top Investments
Alerion Partners has a portfolio of 11 companies. Their most notable investments include ScentAir and Enviroscent.Their portfolio spans across and United States. They have invested in Consumer Goods, Food and Agriculture, Business Services and 3 other sectors, across stages such as Series A stage. Here is the list of top investments by Alerion Partners:
1. ScentAir
ScentAir offers a scent marketing solution. The solution enables the marketers to create impressions for both small businesses and global enterprises to elevate the customer experience through the scent. Some of the clients include companies such as Westin Hotels & Resorts, American Airlines, Coors, etc.
Key facts about ScentAir
- Founded Year: 1994
- Location: Charlotte (United States)
- Stage: Series B
- Total Funding till date: $13.1M
- Employee Count: 486 as on Sep 30, 2026
- Investors: Parthenon Capital, Salem Halifax Capital Partners and 2 Others
- Latest Funding Round: Conventional Debt, Jul 2019, $*****
- Highlight: Editors' Pick
2. Enviroscent
Key facts about Enviroscent
- Founded Year: 2001
- Location: Atlanta (United States)
- Stage: Series A
- Total Funding till date: $14M
- Employee Count: 20 as on Sep 30, 2026
- Investors: Salem Investment Partners and Alerion Partners
- Latest Funding Round: Conventional Debt, Oct 11, 2024, $*****
3. InStadium
InStadium is an exclusive, multi-screen video and mobile advertising network that spans all major professional and collegiate sports leagues in America. Provides digital video advertising during live sports event and stadium facilities to engage audiences. Clients include AT&T, Geiko, Lexus, 2K Sports etc.
Key facts about InStadium
- Founded Year: 2003
- Location: Chicago (United States)
- Stage: Deadpooled
- Total Funding till date: $13.6M
- Employee Count: 11 as on Sep 30, 2026
- Investors: Hopewell Ventures, TGap Ventures and 2 Others
- Latest Funding Round: Series B, Oct 2014, $*****
_1538710473741.png?format=webp&height=120&width=120){kind=logo}
4. HydroMassage
Key facts about HydroMassage
- Founded Year: 1989
- Location: Clearwater (United States)
- Stage: Early Stage
- Total Funding till date: $2.21M
- Employee Count: 65 as on Sep 30, 2026
- Investors: North Castle Partners and Alerion Partners
- Latest Funding Round: Unattributed, Aug 10, 2016, $*****
5. True Lemon
True Citrus Inc. produces and supplies citrus-based products. It offers grapefruit, lemon, lemonade, lime, orange, and citrus drink mixes; and citrus products for water, tea, and recipes, as well as for cooking, baking, and seasoning. It markets and sells its products through grocery stores and retailers in the United States and internationally, as well as online.
Key facts about True Lemon
- Founded Year: 2003
- Location: Baltimore (United States)
- Stage: Series A
- Total Funding till date: $11.6M
- Employee Count: 1 as on Jun 30, 2026
- Investors: Inflection Point Ventures, Juggernaut Capital Partners and 2 Others
- Latest Funding Round: Series A, Apr 01, 2016, $*****
Alerion Partners' Investments by Stage
Alerion Partners has made 1 investment in Series A stage with an average round size of $2M.Alerion Partners' Investments by Sector
Alerion Partners has a diverse portfolio, with companies operating in the Consumer Goods and Food and Agriculture. Notably, it has invested in 3 Consumer (B2C) companies, 3 Tech companies, 2 Enterprise (B2B) companies and 1 company focusing on Software.Alerion Partners' Investments by Geography
Alerion Partners has made most investments in United States (1).Alerion Partners' recent investments
Alerion Partners has not made any investment in 2026 so far.Here are the most recent investments by Alerion Partners:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
May 20, 2011 | United States | Series A | 8570 | - | |
- | United States | Series B | 1101 | - |
Acquired companies in Alerion Partners' Portfolio
2 companies from Alerion Partners' portfolio have been acquired. The most recent acquisition was Convergence Marketing in Oct 2013 by Match Marketing Group for $*****.Here are Alerion Partners' portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Oct 03, 2013 | - | - | 4629 | |
Jun 01, 1997 | - | - | 2245 |
Team profile of Alerion Partners
Alerion Partners has a team of 3 members including 2 Partners and 1 Venture Partner located in United States. Alerion Partners' team does not sit on the board of any company as of now.Here is a list of all team members in Alerion Partners:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Palm Beach | - | ||
Partner | New Canaan | - | ||
Venture Partner | Norwalk | - |
Co-investors of Alerion Partners
Over the past 15 years, 3 investors have co-invested in Alerion Partners's portfolio companies. This includes only funds.
- Invested before Alerion Partners: Liquid Capital Group and Inflection Point Ventures have invested in rounds before Alerion Partners. There is 1 company where Liquid Capital Group has invested before Alerion Partners and 1 company where Inflection Point Ventures has invested before Alerion Partners.
- Invested after Alerion Partners: Juggernaut Capital Partners (1 company) is the only investor which has invested in Alerion Partners's portfolio after their investments.
Recent News related to Alerion Partners
•
