About AllaNova
AllaNova is a venture capital firm founded in 1989. It is primarily based out of Stockholm, Sweden. As of Nov 2021, AllaNova has invested in 3 companies. It primarily invests in Unattributed round in Netherlands based startups. Its investments are spread across a wide range of sectors from Consumer to Retail and Travel and Hospitality Tech. Most recently it participated in the $***** Series A round of Parkamo Overall, AllaNova portfolio has seen 1 acquisition, namely Booking.com. A lot of funds co-invest with AllaNova, with names like Aggregate Media sharing a substantial percentage of its portfolio.Key Metrics
Portfolio Count
Portfolio Locations
Rounds of Entry
Series A & Unattributed
Portfolio Acquisitions
AllaNova's List of All Investments
AllaNova has a portfolio of 3 companies. Their most notable investments include Booking.com and Parkamo.Their portfolio spans across Germany, Netherlands and Sweden. They have invested in Consumer, Retail, Travel and Hospitality Tech and 3 other sectors, across stages such as Series A, Unattributed stages. Here is the list of all investments by AllaNova:1. Booking.com
App-based platform for booking multiple categories of accommodations. The platform provides services including accommodations, flight tickets, car rentals, holiday packages, tours, and more. Users can book services by providing location, destination, user details, payment details, preferred dates, and more. App is available for Android and iOS devices.
Key facts about Booking.com
- Founded Year: 1996
- Location: Amsterdam (Netherlands)
- Stage: Acquired
- Total Funding till date: $2.42M
- Employee Count: 16,693 as on May 31, 2026
- Investors: VC Travel, Aggregate Media and 6 Others
- Latest Funding Round: Unattributed, Nov 11, 2021, $*****
- Highlight: Acquired
2. Parkamo
App-based platform for parking space booking. Users are allowed to scot & book the local & private parking space. The user can also book the peer-to-peer parking rental space for an available period. The app uses GPS to find the available parking space in the nearby locality. Their app is available for iOS & Android devices.
Key facts about Parkamo
- Founded Year: 2017
- Location: Stockholm (Sweden)
- Stage: Series A
- Total Funding till date: $2.42M
- Employee Count: 2 as on Jul 01, 2024
- Investors: Aggregate Media, EPTI and 1 Other
- Latest Funding Round: Series A, Nov 11, 2021, $*****
- Highlight: Editors' Pick
3. youtiful
Youtiful is an internet-first brand offering beauty & skincare products. The products include face products, face mask, hair products, skincare products, etc. The products offered are natural & eco-friendly in nature.
Key facts about youtiful
- Founded Year: 2018
- Location: Frankfurt Am Main (Germany)
- Stage: Deadpooled
- Employee Count: 12 as on Jul 01, 2024
- Investors: Atlantic Labs, Henkel Ventures and 12 Others
- Latest Funding Round: Seed, Aug 22, 2019, $*****
AllaNova's Year-on-Year Investment Trends
AllaNova has invested in 3 companies over the last 5 years, with an average of 0 new investment annually in the last 5 years. Its most recent first time investment was in Parkamo.AllaNova's Investments by Stage
AllaNova has made 1 investment in Series A stage with an average round size of $2.42M and 1 investment in Unattributed stage with an average round size of $2.42M.AllaNova's Investments by Sector
AllaNova has a diverse portfolio, with companies operating in the Consumer, Travel and Hospitality Tech, Auto Tech, Gig Economy and Transportation and Logistics Tech. Notably, it has invested in 3 Consumer (B2C) companies, 3 Tech companies and 2 Marketplace companies.Sector | No. of Investments |
|---|---|
Consumer | 2 |
Travel and Hospitality Tech | 2 |
Auto Tech | 1 |
Gig Economy | 1 |
Transportation and Logistics Tech | 1 |
Note: We have considered here, only first round of investments
AllaNova's Investments by Geography
AllaNova has made most investments in Netherlands (1), followed by Sweden where it has made 1 investment.AllaNova's recent investments
AllaNova has not made any investment in 2026 so far.Here are the most recent investments by AllaNova:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Nov 11, 2021 | Sweden | Series A | 3042 | [+1] | |
Nov 11, 2021 | Netherlands | Unattributed | 2870 | [+1] |
Acquired companies in AllaNova's Portfolio
1 company from AllaNova's portfolio has been acquired. The most recent acquisition was Booking.com in Jul 2005 by Priceline for $*****.Here are AllaNova's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jul 01, 2005 | Nov 11, 2021 | Unattributed | 5861 |
Co-investors of AllaNova
Over the past 5 years, 3 investors have co-invested in AllaNova's portfolio companies. This includes funds and angels.
- Invested before AllaNova: Hud Exchange has invested before AllaNova.
- Top Co-investors of AllaNova: 2 investors entered a company along with AllaNova. These include investors like Aggregate Media (2 companies).
Recent News related to AllaNova
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German parking app Parkamo bags €2.1M to be the ‘Booking.com for parking’Silicon Canals•Nov 11, 2021•Parkamo, EPTI, AllaNova, Aggregate Media
