About Anotherway
Anotherway is a venture capital firm founded in 2022. It is primarily based out of London, United Kingdom. As of Mar 2026, Anotherway is an active investor, having invested in 7 companies, with 4 new investments in the last 12 months. It primarily invests in Seed round in United Kingdom based startups. Its investments are spread across a wide range of sectors from Retail to Consumer and Food and Agriculture Tech. Most recently it participated in the $***** Seed round of Allday A lot of funds co-invest with Anotherway, with names like Ventures Together sharing a substantial percentage of its portfolio. Anotherway has team of 4 people including 2 partners.Key Metrics
Team Members
Portfolio Locations
Rounds of Entry
Seed & Series A
Deals in last 12 months
Anotherway's List of Top Investments
Anotherway has a portfolio of 7 companies. Their most notable investments are in Wype and Wype.Their portfolio spans across and United Kingdom. They have invested in Retail, Consumer, Food and Agriculture Tech and 2 other sectors, across stages such as Seed, Series A stages. Here is the list of top investments by Anotherway:
1. Wype
Manufacturer of natural gel designed to enhance toilet paper cleansing. This product functions as an alternative to wet wipes by applying a soothing formula onto toilet tissue. The gel is formulated with organic, vegan, and cruelty-free ingredients that are biodegradable and safe for plumbing systems. A reusable applicator allows for the distribution of the gel onto tissue sheets during personal hygiene routines. The product is dermatologically tested for use on sensitive skin and is designed to leave no waste residue in drainage systems.
Key facts about Wype
- Founded Year: 2019
- Location: London (United Kingdom)
- Stage: Seed
- Total Funding till date: $1.35M
- Employee Count: 12 as on Jun 30, 2026
- Investors: Anotherway and Ventures Together
- Latest Funding Round: Seed, Aug 26, 2025, $*****
2. Peachies
Internet first brand offering subscription-based diapers for babies. The product has features such as paraben free, absorbent core, hypoallergenic, fragrance free, chlorine-free, and more.
Key facts about Peachies
- Founded Year: 2020
- Location: Birmingham (United Kingdom)
- Stage: Seed
- Total Funding till date: $4.61M
- Employee Count: 17 as on Jun 30, 2026
- Investors: ArmaVir Partners, Anotherway and 3 Others
- Latest Funding Round: Seed, Jul 03, 2025, $*****
Internet-first brand offering tequila. The product catalog includes various flavours of tequila such as lemon, mint, watermelon, and more. The company claims that the products are natural, vegan, gluten-free, and more.
Key facts about El Rayo Tequila
- Founded Year: 2019
- Location: Maidenhead (United Kingdom)
- Valuation: $*****
- Stage: Series A
- Total Funding till date: $4.82M
- Employee Count: 13 as on Jun 30, 2026
- Investors: Syndicate Room, Anotherway and 5 Others
- Latest Funding Round: Series A, Jan 02, 2025, $*****
4. Allday
Retailer of kitchen knives and accessories made with recycled plastic. The company offers everyday, forged, and butter knives, along with knife sets and care accessories. Apparel such as tees, caps, and bags are also available. The retailer also provides sharpening tools, sheaths, and gift cards.
Key facts about Allday
- Founded Year: 2021
- Location: London (United Kingdom)
- Stage: Seed
- Total Funding till date: $1.02M
- Investors: Anotherway, FIGR Ventures and 2 Others
- Latest Funding Round: Seed, Mar 26, 2026, $*****
Online retailer of low-alcohol wines produced on-site at a winery. The company offers several varieties of low-alcohol wine. These wines are produced directly at the winery. The business also provides a discovery pack containing multiple wine offerings.
Key facts about Future Chateau
- Founded Year: 2025
- Location: United Kingdom
- Stage: Seed
- Total Funding till date: $938K
- Employee Count: 4 as on Mar 31, 2026
- Investors: Anotherway and 4 Others
- Latest Funding Round: Seed, Mar 03, 2026, $*****
Anotherway's Year-on-Year Investment Trends
In 2025, it made 2 investments, while as of Mar 2026, it has made 2 investments in this year. Its most recent first time investment was in Allday.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 2 | 0 | 2 |
2025 | 2 | 0 | 2 |
2024 | 3 | 0 | 3 |
Anotherway's Investments by Stage
Anotherway has made 6 investments in Seed stage with an average round size of $1.19M and 1 investment in Series A stage with an average round size of $1.68M.Stage of entry | No. of Investments |
|---|---|
Seed | 6 |
Series A | 1 |
Note: We have considered here, only first round of investments
Anotherway's Investments by Sector
Anotherway has a diverse portfolio, with companies operating in the Consumer Goods, Consumer, Retail, Food and Agriculture and Food and Agriculture Tech. Notably, it has invested in 3 Tech companies, 2 Consumer (B2C) companies and 1 Enterprise (B2B) company.Sector | No. of Investments |
|---|---|
Consumer Goods | 5 |
Consumer | 3 |
Retail | 3 |
Food and Agriculture | 2 |
Food and Agriculture Tech | 1 |
Note: We have considered here, only first round of investments
Anotherway's Investments by Geography
Anotherway has made most investments in United Kingdom (7).Anotherway's recent investments
Anotherway has made 2 investments in 2026 so far - Allday and Future Chateau.Here are the most recent investments by Anotherway:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Mar 26, 2026 | United Kingdom | Seed | 3476 | [+2] | |
Mar 03, 2026 | United Kingdom | Seed | 3308 | [+3] | |
Aug 27, 2025 | United Kingdom | Seed | 8226 | ||
Aug 26, 2025 | United Kingdom | Seed | 7125 | ||
May 16, 2024 | United Kingdom | Seed | 1606 | [+1] |
Team profile of Anotherway
Anotherway has a team of 4 members including 2 Partners located in United Kingdom. Anotherway's team does not sit on the board of any company as of now.Co-investors of Anotherway
Over the past 2 years, 15 investors have co-invested in Anotherway's portfolio companies. This includes funds and angels.
- Invested before Anotherway: Tom Singh and Logan Plant have invested in rounds before Anotherway. There is 1 company where Tom Singh has invested before Anotherway and 1 company where Logan Plant has invested before Anotherway.
- Top Co-investors of Anotherway: 11 investors entered a company along with Anotherway. These include investors like Ventures Together (2 companies).
- Invested after Anotherway: ArmaVir Partners (1 company) and Triple B (1 company) are the investors which have invested in Anotherway's portfolio after their investments.
Recent News related to Anotherway
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Peachies: Diaper startup with Austrian founder receives 1.6 million eurosTrending Topics•May 16, 2024•Peachies, Antler, Anotherway
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Nice Rice Ltd’s Investment RoundGlobal Legal Chronicle•May 06, 2024•Michelmores, Nice Rice, Anotherway
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