About Blue 9 Capital
Blue 9 Capital is a venture capital firm founded in 1984. It is primarily based out of New York City, United States. As of Mar 2023, Blue 9 Capital has invested in 42 companies. It primarily invests in Series A round in United States based startups. Its investments are spread across a wide range of sectors from High Tech to FinTech and Retail. Most recently it participated in the $***** Seed round of Autio Overall, Blue 9 Capital portfolio has seen 1 unicorn, 2 IPOs and 9 acquisitions including key companies like Sweetgreen, Five Below and Ro. A lot of funds co-invest with Blue 9 Capital, with names like NFX sharing a substantial percentage of its portfolio. Blue 9 Capital has team of 4 people including 2 partners.Key Metrics
Team Members
Portfolio Count
Portfolio Locations
Rounds of Entry
Series A & Seed
Portfolio IPOs
Portfolio Unicorns
Blue 9 Capital's List of Top Investments
Blue 9 Capital has a portfolio of 42 companies, one of which is a Unicorn. Their most notable investments include IFit and Sweetgreen.Their portfolio spans across United States, Canada and Germany. They have invested in High Tech, FinTech, Retail and 23 other sectors, across stages such as Series A, Seed stages. Here is the list of top investments by Blue 9 Capital:
1. IFit
Provider of smart interactive fitness training equipment. iFit is a website and mobile community that focuses on health and slimming services. The products include treadmills, bikes, ellipticals, rowers, cable equipment, reflective equipment, and mobile app. The products come with personalized fitness training workout videos from trainers.
Key facts about IFit
- Founded Year: 1977
- Location: Logan (United States)
- Valuation: $*****
- Stage: Late Stage
- Total Funding till date: $755M
- Employee Count: 1,480 as on May 31, 2026
- Investors: FalconPoint Capital Partners, Pamplona Capital Management and 3 Others
- Latest Funding Round: Conventional Debt, Apr 15, 2022, $*****
- Highlight: Editors' Pick
2. Sweetgreen
Restaurant chains offer salads and meal bowls. Its other products include chicken items, kid's meals, local food dishes, desserts, and drinks. It also provides customized food platters and supply network services.
Key facts about Sweetgreen
- Founded Year: 2006
- Location: Los Angeles (United States)
- Annual Revenue: $500M - $1B as on Dec 31, 2024
- Stage: Public
- Total Funding till date: $479M
- Employee Count: 2,807 as on May 31, 2026
- Investors: Fidelity Investments, equitywestsecurities.com and 42 Others
- Latest Funding Round: Series I, Sep 23, 2019, $*****
- Highlight: Public
3. Five Below
Five Below operates a chain of retail stores in the United States. It offers sporting goods, games, wearable and jewelry,collectibles, bath and body products, candy, snacks and beverages, room decor and storage products, stationery and school supplies, computer software, books, electronic accessories, novelty and gag items, and seasonal items. The company serves teens, pre-teens, and value-minded consumers. Five Below was formerly known as Cheap Holdings. The company was founded in 2002 and is headquartered in Philadelphia, Pennsylvania. It operates stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Pittsburgh, and Rhode Island, as well as in Brooklyn, Fairview Park, Macedonia, Mayfield Heights, Stow, and Strongsville.
Key facts about Five Below
- Founded Year: 2002
- Location: Philadelphia (United States)
- Annual Revenue: $1B+ as on Jan 31, 2026
- Stage: Public
- Total Funding till date: $231M
- Employee Count: 14,627 as on May 31, 2026
- Investors: 195 Capital Partners, Blue 9 Capital and 3 Others
- Latest Funding Round: PE, Sep 14, 2010, $*****
- Highlight: Public
4. Ro
DIgital health platform offering various services for men. It provides medications for erectile dysfunction, hair loss, premature ejaculation, cold sores, enlarged prostate, and genital herpes. It also, offers weight loss programs, fertility test kits, and consultation services.
Key facts about Ro
- Founded Year: 2017
- Location: New York City (United States)
- Valuation: $*****
- Stage: Series D
- Total Funding till date: $1.03B
- Employee Count: 1,419 as on Mar 31, 2026
- Investors: Fidelity Investments, T. Rowe Price and 51 Others
- Latest Funding Round: Series D, Feb 15, 2022, $*****
- Highlight: Editors' Pick
Key facts about Dunkin' Donuts
- Founded Year: 1948
- Location: United States
- Stage: Acquired
- Employee Count: 22,874 as on May 31, 2026
- Investors: Growcore Investments, VantEdge Partners and 9 Others
- Highlight: Acquired
Blue 9 Capital's Year-on-Year Investment Trends
Blue 9 Capital has invested in 42 companies over the last 6 years, with an average of 1 new investment annually in the last 5 years. Its most recent first time investment was in Autio.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 0 | 0 | 0 |
2025 | 0 | 0 | 0 |
2024 | 0 | 0 | 0 |
2023 | 1 | 0 | 1 |
2022 | 1 | 0 | 1 |
2021 | 1 | 0 | 1 |
2020 | 2 | 0 | 2 |
Blue 9 Capital's Investments by Stage
Blue 9 Capital has made 4 investments in Series A stage with an average round size of $9.38M and 1 investment in Seed stage with an average round size of $5.9M.Stage of entry | No. of Investments |
|---|---|
Series A | 4 |
Seed | 1 |
Note: We have considered here, only first round of investments
Blue 9 Capital's Investments by Sector
Blue 9 Capital has a diverse portfolio, with companies operating in the FinTech, Consumer, High Tech, Auto Tech and Blockchain - Industry Applications. Notably, it has invested in 24 Tech companies, 17 Enterprise (B2B) companies, 16 Consumer (B2C) companies and at least 9 companies focusing on Software.Sector | No. of Investments |
|---|---|
FinTech | 3 |
Consumer | 2 |
High Tech | 2 |
Auto Tech | 1 |
Blockchain - Industry Applications | 1 |
Others | 4 |
Note: We have considered here, only first round of investments
Blue 9 Capital's Investments by Geography
Blue 9 Capital has made most investments in United States (4), followed by Canada where it has made 1 investment.Country | No. of Investments |
|---|---|
United States | 4 |
Canada | 1 |
Note: We have considered here, only first round of investments
Blue 9 Capital's recent investments
Blue 9 Capital has not made any investment in 2026 so far.Here are the most recent investments by Blue 9 Capital:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Mar 29, 2023 | United States | Seed | 6714 | [+5] | |
Dec 01, 2022 | Canada | Series A | 3148 | [+3] | |
Sep 28, 2021 | United States | Series A | 9818 | [+13] | |
Nov 24, 2020 | United States | Series A | 9991 | [+4] | |
Apr 28, 2020 | United States | Series A | 8334 | [+3] |
Unicorns in Blue 9 Capital's Portfolio
Blue 9 Capital has 1 unicorn in its portfolio - Ro. The most recent unicorn in their portfolio is Ro which became a unicorn in 2022, 4 years before Blue 9 Capital first invested in it.Here is a list of unicorns in Blue 9 Capital's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
75 | DIgital health platform offering various services for men | 2017 | New York City | Series D | tbvgsdt |
IPOs and Publicly Listed companies in Blue 9 Capital's Portfolio
2 of Blue 9 Capital's portfolio companies have become public. Sweetgreen got listed on the New York Stock Exchange (NYSE), in Nov 2021 at marketcap of $3B and Five Below got listed on the National Association of Securities Dealers Automated Quotations (NASDAQ) at marketcap of $917M.Here are Blue 9 Capital's portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Nov 18, 2021 | - | - | 9433 | |
Jul 19, 2012 | - | - | 3105 |
Acquired companies in Blue 9 Capital's Portfolio
9 companies from Blue 9 Capital's portfolio have been acquired. The most recent acquisition was Obsess in Jan 2025 by Infinite Reality for $*****.Here are Blue 9 Capital's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jan 23, 2025 | - | - | 5919 | |
Dec 14, 2023 | - | - | 1292 | |
Jun 13, 2022 | - | - | 5456 | |
Oct 30, 2017 | - | - | 5934 | |
Sep 25, 2017 | - | - | 5599 |
Team profile of Blue 9 Capital
Blue 9 Capital has a team of 4 members including 2 Partners and 2 Venture Partners located in United States. Blue 9 Capital's team does not sit on the board of any company as of now.Here is a list of all team members in Blue 9 Capital:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | New York City | - | ||
Partner | New York City | - | ||
Venture Partner | New York City | - | ||
Venture Partner | New York City | - |
Co-investors of Blue 9 Capital
Over the past 6 years, 50 investors have co-invested in Blue 9 Capital's portfolio companies. This includes funds and angels.
- Invested before Blue 9 Capital: Tectonic Capital, Techstars and 21 others have invested in rounds before Blue 9 Capital. There is 1 company where Tectonic Capital has invested before Blue 9 Capital and 1 company where Techstars has invested before Blue 9 Capital.
- Top Co-investors of Blue 9 Capital: 27 investors entered a company along with Blue 9 Capital. These include investors like NFX (1 company).
Recent News related to Blue 9 Capital
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Kevin Costner’s location-based audio storytelling app Autio raises $5.9MTechCrunch+•Mar 29, 2023•Autio, iHeartMedia, Stonks, Cooley and 5 others
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Buckzy takes in $14.5M to expand its real-time cross border payment capabilitiesTech Funding News•Dec 01, 2022•Buckzy, Mistral, Uncorrelated Ventures, Luge Capital and 2 others
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Approaching commercialization for its autonomous radar nav system, Lunewave raises $7 millionTechCrunch+•Nov 24, 2020•Lunewave, Proeza Ventures, Blue 9 Capital, Foothill Ventures and 1 other
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Radar sensors and antenna startup closes $7M in investmenteeNews Europe•Nov 24, 2020•Lunewave, FM Capital, Proeza Ventures, Blue 9 Capital
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