About BrandProject
BrandProject is a venture capital firm founded in 2013. It is primarily based out of Toronto, Canada. As of Jan 2026, BrandProject is an active investor, having invested in 29 companies, with 1 new investment in the last 12 months. It primarily invests in Seed round in United States based startups. Its investments are spread across a wide range of sectors from Retail to Consumer and HealthTech. Most recently it participated in the $***** Seed round of Good Bacteria Overall, BrandProject portfolio has seen 1 IPO and 11 acquisitions including key companies like Owlet, Daily Harvest and Chef's Plate. A lot of funds co-invest with BrandProject, with names like ff Venture Capital sharing a substantial percentage of its portfolio. BrandProject has team of 11 people including 2 partners.Key Metrics
Team Members
Portfolio Count
Portfolio Locations
Rounds of Entry
Seed & Series A
Portfolio IPOs
Portfolio Acquisitions
Deals in last 12 months
BrandProject's List of Top Investments
BrandProject has a portfolio of 29 companies. Their most notable investments are in Chef's Plate and Iris&Romeo.Their portfolio spans across United States, Canada and China. They have invested in Retail, Consumer, HealthTech and 11 other sectors, across stages such as Seed, Series A stages. Here is the list of top investments by BrandProject:1. Owlet
Provider of wearable socks for baby monitoring. The smart socks helps to monitor the babys heart rate, respiration and the user can check in on baby through a mobile device, cam-streams audio and video of the baby to the smartphone, and band. The band is a pregnancy tracker solution which helps to track the babys wellness.
Key facts about Owlet
- Founded Year: 2013
- Location: Lehi (United States)
- Annual Revenue: $100M - $500M as on Dec 31, 2025
- Stage: Public
- Total Funding till date: $55M
- Employee Count: 367 as on Aug 31, 2026
- Investors: Western Technology Investment, GR Capital and 32 Others
- Latest Funding Round: Post IPO, Feb 17, 2023, $*****
- Highlight: Public
Platform offering daily harvest smoothie delivery services. Their product catalog includes smoothies, harvest bowls, flatbreads, soups, chia bowls, etc. The company claims that its main ingredients are fruits and vegetables and also claims its products to be gluten-free and organic. It also provides the recipes to blend and make their products.
Key facts about Daily Harvest
- Founded Year: 2015
- Location: New York City (United States)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $133M
- Employee Count: 154 as on Aug 31, 2026
- Investors: 14W, Lone Pine Capital and 40 Others
- Latest Funding Round: Series D, Mar 15, 2024, $*****
- Highlight: Acquired
3. Clutch
Online-first dealer of used cars. It buys cars from private owners, reconditions, and sells online after verification and testing. It also allows individuals to list cars for sale or to browse and purchase cars from other sellers. It also offer guranatee and return program.
Key facts about Clutch
- Founded Year: 2016
- Location: Toronto (Canada)
- Stage: Series D
- Total Funding till date: $167M
- Employee Count: 485 as on Aug 31, 2026
- Investors: Canaan, Neuberger Berman and 16 Others
- Latest Funding Round: Series D, Jan 03, 2025, $*****
- Highlight: Editors' Pick
4. Felix
Provider of an online pharmacy for purchasing medicines. The platform allows users to order prescribed medicines online and can get the medicines delivered to their doorstep. It offers medication for various diseases like birth control, erectile dysfunction, acne, hair loss, and many more.
Key facts about Felix
- Founded Year: 2019
- Location: Toronto (Canada)
- Stage: Series C
- Total Funding till date: $77.3M
- Employee Count: 331 as on Aug 31, 2026
- Investors: BMO, Whitecap Venture Partners and 7 Others
- Latest Funding Round: Series C, Oct 23, 2025, $*****
- Highlight: Editors' Pick
5. Chef's Plate
Chef's Plate is a recipe-box business that delivers fresh pre-portioned meal ingredients and step-by-step recipes to cook a chef-quality meal at home. Individual meals cost $12.50 a plate. As of Feb 2015, delivers only in the Greater Toronto Area.
Key facts about Chef's Plate
BrandProject's Year-on-Year Investment Trends
BrandProject has invested in 29 companies over the last 12 years, with an average of 1 new investment annually in the last 10 years. As of Jan 2026, it has made 1 investment in this year. Its most recent first time investment was in Good Bacteria and most recent follow-on round was in Iris&Romeo.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 1 | 0 | 1 |
2025 | 0 | 0 | 0 |
2024 | 1 | 0 | 1 |
2023 | 1 | 0 | 1 |
2022 | 2 | 1 | 3 |
2021 | 4 | 2 | 6 |
2020 | 2 | 0 | 2 |
2019 | 0 | 0 | 0 |
2018 | 1 | 0 | 1 |
BrandProject's Investments by Stage
BrandProject has made 10 investments in Seed stage with an average round size of $3.74M and 6 investments in Series A stage with an average round size of $5.85M.Stage of entry | No. of Investments |
|---|---|
Seed | 10 |
Series A | 6 |
Note: We have considered here, only first round of investments
BrandProject's Investments by Sector
BrandProject has a diverse portfolio, with companies operating in the Consumer, Retail, Consumer Goods, Food and Agriculture and Food and Agriculture Tech. Notably, it has invested in 20 Consumer (B2C) companies, 18 Tech companies, 3 Enterprise (B2B) companies and at least 3 companies focusing on Software.Sector | No. of Investments |
|---|---|
Consumer | 7 |
Retail | 6 |
Consumer Goods | 3 |
Food and Agriculture | 3 |
Food and Agriculture Tech | 3 |
Others | 15 |
Note: We have considered here, only first round of investments
BrandProject's Investments by Geography
BrandProject has made most investments in United States (11), followed by Canada where it has made 4 investments.Country | No. of Investments |
|---|---|
United States | 11 |
Canada | 4 |
China | 1 |
Note: We have considered here, only first round of investments
BrandProject's recent investments
BrandProject has made 1 investments in 2026 so far - Good Bacteria.Here are the most recent investments by BrandProject:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Jan 29, 2026 | United States | Seed | 7418 | [+2] | |
Aug 21, 2024 | United States | Seed | 3565 | ||
Jul 04, 2023 | Canada | Series A | 7167 | ||
Nov 02, 2022 | United States | Seed | 9792 | [+3] | |
Jul 06, 2022 | United States | Seed | 4254 | [+6] |
IPOs and Publicly Listed companies in BrandProject's Portfolio
1 of BrandProject's portfolio company became public - Owlet. It got listed on the New York Stock Exchange (NYSE), OTC Markets (OTCMKTS), in Nov 2020.Here are BrandProject's portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Nov 05, 2020 | Apr 22, 2014 | Seed | 5028 |
Acquired companies in BrandProject's Portfolio
11 companies from BrandProject's portfolio have been acquired. The most recent acquisition was Wonderbelly in Jan 2026 by Procter & Gamble for $*****.Here are BrandProject's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jan 27, 2026 | Jul 06, 2022 | Seed | 2056 | |
Jul 10, 2025 | - | - | 7663 | |
May 16, 2025 | - | - | 5642 | |
May 01, 2025 | Jan 01, 2014 | Seed | 9161 | |
Jun 07, 2023 | - | - | 2744 |
Team profile of BrandProject
BrandProject has a team of 11 members including 2 Partners and 4 Principals located in Canada and United States. BrandProject's team sits on the board of 1 company.Here is a list of top team members in BrandProject:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Canada | - | ||
Partner | New York City | - | ||
Principal | Toronto | |||
Principal | Toronto | - | ||
Principal | Scottsdale | - | - | |
Principal | Austin | - |
Co-investors of BrandProject
Over the past 12 years, 92 investors have co-invested in BrandProject's portfolio companies. This includes funds and angels.
- Invested before BrandProject: Grassfed Ventures, Y Combinator and 4 others have invested in rounds before BrandProject. There is 1 company where Grassfed Ventures has invested before BrandProject and 1 company where Y Combinator has invested before BrandProject.
- Top Co-investors of BrandProject: 48 investors entered a company along with BrandProject. These include investors like ff Venture Capital (1 company).
- Invested after BrandProject: A total of 38 investors have invested in BrandProject's portfolio after their investments. Top Investors include Formation 8 (1 company), Peak (1 company) and Blake Mycoskie (1 company).
Recent News related to BrandProject
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Gut Health Startup Good Bacteria Secures $3.2M to Expand Probiotic Supplement Businessbeautyindependent.com•Jan 29, 2026•Good Bacteria, RiverPark Ventures, BrandProject, Listen in English
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Great Many Raises Pre-Seed Of $3.6M To Make Hair Growth Solutions More AccessibleBusiness Wire•Aug 21, 2024•Great Many, BrandProject, Midnight Venture Partners, Tonic Ventures and 6 others
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Canadian DTC Telehealth Startup Felix Adds $10M in Series A Funding to Expand its Care OfferingFemtech Insider•Apr 11, 2023•Felix, Whitecap Venture Partners, Mantella Venture Partners, BrandProject and 1 other
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Guaranteed Raises $6.5M Seed FundingFinSMEs•Nov 04, 2022•Guaranteed, BrandProject, Precursor Ventures, Springbank and 3 others
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Clutch gears up for expansion with $100 million CAD Series B roundBetaKit•Nov 16, 2021•Clutch, Flight Deck Capital, Canaan, Upper90 and 5 others
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Iris&Romeo and BRANDPROJECT Announce Strategic Growth Investment + PartnershipBusiness Wire•Jun 14, 2021•Iris&Romeo, BrandProject
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Bagless Tea Blends Company Tea Drops Secures $5 Million Series A Led By BrandProjectForbes•May 18, 2021•Tea Drops, BrandProject, AF Ventures, Cue Ball and 2 others
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BrandProject expands beyond the studio model with a new $43M fundTechCrunch+•Apr 16, 2021•BrandProject
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Acid League Closes Round, Seeks to Reinvent Center Store StaplesBevNET.com•Apr 07, 2021•Acid League, InvestEco, BrandProject
