About Good Startup
Good Startup is a venture capital firm founded in 2021. It is primarily based out of Singapore, Singapore. As of Jun 2026, Good Startup is an active investor, having invested in 30 companies, with 3 new investments in the last 12 months. It primarily invests in Seed round in United States based startups. Its investments are spread across a wide range of sectors from High Tech to Food and Agriculture Tech and Life Sciences. Most recently it participated in the $***** Series A round of Nexa Tech Industries Overall, Good Startup portfolio has seen 3 unicorns and 1 acquisition including key companies like Impossible Foods, JUST Egg and Upside Foods. A lot of funds co-invest with Good Startup, with names like Lever VC sharing a substantial percentage of its portfolio. Good Startup has team of 12 people including 3 partners.Key Metrics
Team Members
Portfolio Count
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed, Series A & 1 more
Portfolio Acquisitions
Portfolio Unicorns
Portfolio Soonicorns
Deals in last 12 months
Good Startup's List of Top Investments
Good Startup has a portfolio of 30 companies, including 3 unicorns. Their most notable investments are in Smaqo and New School Foods.Their portfolio spans across United States, Israel, Canada and 6 more locations. They have invested in High Tech, Food and Agriculture Tech, Life Sciences and 9 other sectors, across stages such as Seed, Series A and 1 more. Here is the list of top investments by Good Startup:
Provider of plant-based alternatives to traditional meat products. Its product catalog include meatballs, hotdogs, burgers, sausage, chicken nuggets, steak, and more.
Key facts about Impossible Foods
- Founded Year: 2011
- Location: Redwood City (United States)
- Valuation: $*****
- Stage: Series H
- Total Funding till date: $2.01B
- Employee Count: 452 as on Aug 31, 2026
- Investors: equitywestsecurities.com, SeedFord Partners and 112 Others
- Latest Funding Round: Series H, Nov 17, 2021, $*****
- Highlight: Editors' Pick
2. JUST Egg
Manufacturer of plant-based egg substitutes. Its product offerings include cookie dough, mayo, dressing, egg scrambles, and more. The product is cholesterol-free and non-GMO. It also provides information on recipes made using the ingredients.
Key facts about JUST Egg
- Founded Year: 2011
- Location: San Francisco (United States)
- Valuation: $*****
- Stage: Series F
- Total Funding till date: $446M
- Employee Count: 383 as on Aug 31, 2026
- Investors: SeedFord Partners, StraightPath Venture Partners and 89 Others
- Latest Funding Round: Series F, Sep 01, 2023, $*****
- Highlight: Editors' Pick
3. Ripple Foods
Developer of dairy free milk and milk products. It extracts proteins from pea and combines with fats and sugars to create milk and subsequent milk products. The company claims that the products are vegan as there are no ingredients made from animal cells. Available through organized retailers like Whole Foods and target as well as independent grocers & through their online store.
Key facts about Ripple Foods
- Founded Year: 2014
- Location: Emeryville (United States)
- Stage: Series F
- Total Funding till date: $313M
- Employee Count: 58 as on Aug 31, 2026
- Investors: Goldman Sachs, Azoic Ventures and 36 Others
- Latest Funding Round: Series F, Dec 02, 2025, $*****
- Highlight: Editors' Pick
4. SuperMeat
Developer of cultivated chicken meat using a sustainable and animal-friendly process. It focuses on enhancing the food system by providing nutritional security. The company aims to drastically reduce carbon emissions and increase food safety. It offers a facility where people can view the cultivated meat production.
Key facts about SuperMeat
- Founded Year: 2015
- Location: Tel Aviv (Israel)
- Valuation: $*****
- Stage: Series A
- Total Funding till date: $24.5M
- Employee Count: 46 as on Aug 31, 2026
- Investors: New Crop Capital, Starlight Ventures and 15 Others
- Latest Funding Round: Series A, May 13, 2026, $*****
- Highlight: Editors' Pick
5. TurtleTree
Producer of cell-based sustainable food and dairy product alternatives. The company uses cell-based technology to extract cell samples from cattle that are further grown in a proliferate growth medium into muscle fiber and dairy ingredients and are used for the production of cultivated meat and dairy products.
Key facts about TurtleTree
- Founded Year: 2019
- Location: Singapore (Singapore)
- Valuation: $*****
- Stage: Series A
- Total Funding till date: $42.3M
- Employee Count: 18 as on Aug 31, 2026
- Investors: Highfield Capital, Smile Group and 27 Others
- Latest Funding Round: Series A, Jul 09, 2026, $*****
- Highlight: Editors' Pick
Good Startup's Year-on-Year Investment Trends
Good Startup has invested in 30 companies over the last 4 years, with an average of 2 new investments annually in the last 3 years. In 2025, it made 1 investment, while as of Jun 2026, it has made 4 investments in this year. Its most recent first time investment was in Nexa Tech Industries and most recent follow-on round was in Standing Ovation.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 3 | 1 | 4 |
2025 | 1 | 0 | 1 |
2024 | 2 | 1 | 3 |
2023 | 1 | 0 | 1 |
2022 | 7 | 0 | 7 |
Good Startup's Investments by Stage
Good Startup has made 9 investments in Seed stage with an average round size of $5.94M, 4 investments in Series A stage with an average round size of $9.85M and 1 investment in Series B stage with an average round size of $13M.Stage of entry | No. of Investments |
|---|---|
Seed | 9 |
Series A | 4 |
Series B | 1 |
Note: We have considered here, only first round of investments
Good Startup's Investments by Sector
Good Startup has a diverse portfolio, with companies operating in the High Tech, Food and Agriculture Tech, Sustainability Tech, Food and Agriculture and Life Sciences. Notably, it has invested in 25 Tech companies, 15 Enterprise (B2B) companies, 12 Consumer (B2C) companies and at least 3 companies focusing on Social impact.Sector | No. of Investments |
|---|---|
High Tech | 10 |
Food and Agriculture Tech | 8 |
Sustainability Tech | 8 |
Food and Agriculture | 5 |
Life Sciences | 4 |
Others | 7 |
Note: We have considered here, only first round of investments
Good Startup's Investments by Geography
Good Startup has made most investments in United States (5), followed by Canada where it has made 2 investments.Country | No. of Investments |
|---|---|
United States | 5 |
Canada | 2 |
Israel | 2 |
Sweden | 2 |
China | 1 |
Others | 2 |
Note: We have considered here, only first round of investments
Good Startup's recent investments
Good Startup has made 4 investments in 2026 so far. Nexa Tech Industries and StrainX Biotech are the latest among them.Here are the most recent investments by Good Startup:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Jun 11, 2026 | Canada | Series A | 4527 | [+1] | |
May 25, 2026 | India | Series B | 8866 | [+5] | |
Mar 31, 2026 | France | Series B | 6358 | ||
Feb 04, 2026 | United States | Series A | 2661 | [+1] | |
Sep 11, 2025 | Sweden | Seed | 7685 | - |
Unicorns in Good Startup's Portfolio
Good Startup has 3 unicorns in its portfolio - Upside Foods, JUST Egg and Impossible Foods. The most recent unicorn in their portfolio is Upside Foods. It became a unicorn in 2022, 4 years before Good Startup first invested in it.Here is a list of unicorns in Good Startup's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
59 | Provider of cell-based meat alternatives | 2015 | Berkeley | Series C | uabovcn | ||
67 | Manufacturer of plant-based egg substitutes | 2011 | San Francisco | Series F | xaj{wtw | ||
72 | Provider of plant-based alternatives to traditional meat products | 2011 | Redwood City | Series H | orxtgms |
Acquired companies in Good Startup's Portfolio
1 company from Good Startup's portfolio has been acquired. The most recent acquisition was Cultured Decadence in Jan 2022 by Upside Foods for $*****.Here are Good Startup's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jan 25, 2022 | - | - | 1993 |
Team profile of Good Startup
Good Startup has a team of 12 members including 3 Partners and 5 Principals located in Singapore, United States and 1 more location. Good Startup's team does not sit on the board of any company as of now.Here is a list of top team members in Good Startup:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Singapore | - | ||
Partner | Singapore | - | ||
Partner | Singapore | - | - | |
Principal | Singapore | - | - | |
Principal | Singapore | - | ||
Principal | Singapore | - | - | |
Principal | San Francisco | - | - | |
Principal | Brussels | - | - |
Co-investors of Good Startup
Over the past 4 years, 99 investors have co-invested in Good Startup's portfolio companies. This includes funds and angels.
- Invested before Good Startup: Europa, CPT Capital and 22 others have invested in rounds before Good Startup. There are 2 companies where Europa has invested before Good Startup and 2 companies where CPT Capital has invested before Good Startup.
- Top Co-investors of Good Startup: 56 investors entered a company along with Good Startup. These include investors like Lever VC (4 companies).
- Invested after Good Startup: A total of 19 investors have invested in Good Startup's portfolio after their investments. Top Investors include Newtree Impact (2 companies), European Innovation Council (2 companies) and Bpifrance (1 company).
Recent News related to Good Startup
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StrainX Bioworks Secures $13 Million in Funding Led by Prime Venture Partners and Leo CapitalViestories•May 25, 2026•StrainX Biotech, Leo Capital, Prime Venture Partners, Sparrow Capital and 5 others
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Standing Ovation Raises $34.2 Million to Scale Up Dairy Protein TechPerishableNews.com•Apr 21, 2026•Bpifrance, Newtree Impact, Good Startup, Crédit Mutuel Innovation and 7 others
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Standing Ovation raises €25M in Series BLes Echos•Mar 31, 2026•Newtree Impact, Bpifrance, Good Startup, Crédit Mutuel Innovation and 7 others
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Standing Ovation Raises $34.2M to Commercialize Dairy Protein TechnologyGlobeNewswire•Mar 31, 2026•Bpifrance, Crédit Mutuel Innovation, Standing Ovation, Bel Group and 9 others
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Omeat Becomes Evergreen, Raises $6M to Bring Cultivated Meat to US & SingaporeGreen Queen•Feb 04, 2026•S2G Investments, Omeat, Good Startup, Bold Capital Partners and 1 other
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Fermentation SMAQO Secures Funding for Hybrid Mycoprotein Products Launch in NordicsVegan Business Magazine•Sep 11, 2025•Smaqo, Good Startup
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Brevel expands Seed round to $25M to advance microalgae protein productionCTech•Mar 24, 2025•Breville, NevaTeam Ventures, Brevel, Siddhi Capital and 5 others
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Standing Ovation raises €3.75M for animal-free protein productionTech.eu•Sep 13, 2024•Standing Ovation, Astanor, PeakBridge, Seventure Partners and 3 others
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New School Foods Adds $6M from Investors including Inter IKEA and Protein Industries Canada, Opens Manufacturing FacilityBusiness Wire•Aug 28, 2024•New School Foods, Hatch, IKEA, Good Startup and 2 others
