About Good & Well
Good & Well is a venture capital firm founded in 2014. It is primarily based out of Toronto, Canada. As of Apr 2026, Good & Well is an active investor, having invested in 21 companies, with 1 new investment in the last 12 months. It primarily invests in Seed round in Canada based startups. Its investments are spread across a wide range of sectors from Retail to Consumer and Enterprise Applications. Most recently it participated in the $***** Series A round of Common Wealth Overall, Good & Well portfolio has seen 4 acquisitions including key companies like Ulula, Inkblot and IZ Adaptive. A lot of funds co-invest with Good & Well, with names like Fondaction sharing a substantial percentage of its portfolio. Good & Well has team of 3 people including 2 partners.Key Metrics
Team Members
Portfolio Count
Rounds of Entry
Seed & Series A
Portfolio Acquisitions
Deals in last 12 months
Good & Well's List of Top Investments
Good & Well has a portfolio of 21 companies. Their most notable investments are in Fresh City Farms and GOODEE.Their portfolio spans across Canada and Kenya. They have invested in Retail, Consumer, Enterprise Applications and 10 other sectors, across stages such as Seed, Series A stages. Here is the list of top investments by Good & Well:
1. Kite
Provider of multi-category electric micro-mobility solutions for residential properties. The company offers multi-vehicle rental services for residents and guests where users can find and book electric micro-mobility like electric kick scooters, bicycles, and more. in their vicinity through mobile applications. The mobile application is available for Android and iOS platforms.
Key facts about Kite
- Founded Year: 2020
- Location: Thornhill (Canada)
- Stage: Series A
- Total Funding till date: $3.5M
- Employee Count: 7 as on May 31, 2026
- Investors: Mitsui, Good & Well and 4 Others
- Latest Funding Round: Series A, Oct 21, 2025, $*****
- Highlight: Editors' Pick
Offers retirement plans to employees. The company provides a retirement plan and saving experience powered by an online retirement platform. It also provides an investment portfolio for the growth of savings.
Key facts about Common Wealth
- Founded Year: 2020
- Location: Toronto (Canada)
- Stage: Series A
- Total Funding till date: $8.66M
- Employee Count: 51 as on May 31, 2026
- Investors: Good & Well, Eventi Capital Partners and 8 Others
- Latest Funding Round: Series A, Apr 13, 2026, $*****
- Highlight: Editors' Pick
3. PBP
Online B2B marketplace for buying and selling multi-category products. The product catalog includes home decor, lighting, mirrors, accessories, apparel, bags, toys, and more.
Key facts about PBP
- Founded Year: 2019
- Location: Nairobi (Kenya)
- Stage: Series A
- Total Funding till date: $14.5M
- Employee Count: 39 as on May 31, 2026
- Investors: Golden Ventures, Altos Ventures Management and 12 Others
- Latest Funding Round: Grant (prize money), Mar 13, 2023, $*****
- Highlight: Editors' Pick
4. Ulula
Provider of a stakeholder engagement & sustainability assessment platform. It offers sustainability assessment platform for supply chains to measure environmental, social, and governance (ESG) risks. The solution helps to connect with various stakeholders (businesses, workers, communities, governments) and enables users to get anonymous feedback on labor conditions & environmental impact as well as receive early warning/insights to mitigate risk.
Key facts about Ulula
- Founded Year: 2003
- Location: Toronto (Canada)
- Stage: Acquired
- Total Funding till date: $1M
- Employee Count: 69 as on May 31, 2026
- Investors: Working Capital, Good & Well and 3 Others
- Latest Funding Round: Seed, Dec 11, 2018, $*****
- Highlight: Acquired
5. Kotn
Kotn is a brand of apparels for men and women. Product catalogue includes t-shirts, shorts, underwears, sweaters, accessories and others. The company sells its products through offline retail stores. It also has one online shop.
Key facts about Kotn
- Founded Year: 2015
- Location: Toronto (Canada)
- Stage: Funding Raised
- Employee Count: 146 as on May 31, 2026
- Investors: Incite, Good & Well and 2 Others
Good & Well's Year-on-Year Investment Trends
Good & Well has invested in 21 companies over the last 9 years, with an average of 1 new investment annually in the last 5 years. In 2025, it made 1 investment, while as of Apr 2026, it has made 1 investment in this year. Its most recent first time investment was in Common Wealth and most recent follow-on round was in Dispersa.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 1 | 0 | 1 |
2025 | 0 | 1 | 1 |
2024 | 0 | 0 | 0 |
2023 | 1 | 1 | 2 |
2022 | 1 | 0 | 1 |
2021 | 1 | 0 | 1 |
2020 | 2 | 0 | 2 |
2019 | 0 | 0 | 0 |
2018 | 1 | 0 | 1 |
2017 | 1 | 0 | 1 |
Good & Well's Investments by Stage
Good & Well has made 6 investments in Seed stage with an average round size of $1.57M and 2 investments in Series A stage with an average round size of $5.13M.Stage of entry | No. of Investments |
|---|---|
Seed | 6 |
Series A | 2 |
Note: We have considered here, only first round of investments
Good & Well's Investments by Sector
Good & Well has a diverse portfolio, with companies operating in the Consumer, Enterprise Applications, Environment Tech, FinTech and Sustainability Tech. Notably, it has invested in 15 Tech companies, 14 Consumer (B2C) companies, 9 Enterprise (B2B) companies and at least 4 companies focusing on Software.Sector | No. of Investments |
|---|---|
Consumer | 5 |
Enterprise Applications | 2 |
Environment Tech | 2 |
FinTech | 2 |
Sustainability Tech | 2 |
Others | 10 |
Note: We have considered here, only first round of investments
Good & Well's Investments by Geography
Good & Well has made most investments in Canada (8).Good & Well's recent investments
Good & Well has made 1 investments in 2026 so far - Common Wealth.Here are the most recent investments by Good & Well:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Apr 13, 2026 | Canada | Series A | 6389 | [+8] | |
Feb 25, 2025 | Canada | Seed | 8751 | [+7] | |
Aug 29, 2023 | Canada | Seed | 4550 | [+3] | |
Apr 20, 2023 | Canada | Seed | 4949 | [+3] | |
Sep 22, 2022 | Canada | Seed | 1473 | - |
Acquired companies in Good & Well's Portfolio
4 companies from Good & Well's portfolio have been acquired. The most recent acquisition was IZ Adaptive in Sep 2025 by Silverts for $*****.Here are Good & Well's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Sep 10, 2025 | - | - | 8867 | |
Sep 04, 2024 | Jan 09, 2018 | Seed | 6320 | |
Mar 09, 2021 | Jan 23, 2020 | Seed | 7075 | |
Nov 07, 2019 | Jul 31, 2017 | Series A | 8693 |
Team profile of Good & Well
Good & Well has a team of 3 members including 2 Partners located in Canada. Good & Well's team sits on the board of 1 company.Co-investors of Good & Well
Over the past 9 years, 38 investors have co-invested in Good & Well's portfolio companies. This includes funds and angels.
- Invested before Good & Well: Flow Capital, Techstars and 1 other have invested in rounds before Good & Well. There is 1 company where Flow Capital has invested before Good & Well and 1 company where Techstars has invested before Good & Well.
- Top Co-investors of Good & Well: 22 investors entered a company along with Good & Well. These include investors like Fondaction (2 companies).
- Invested after Good & Well: A total of 13 investors have invested in Good & Well's portfolio after their investments. Top Investors include TAF (1 company), Albertaecotrust (1 company) and Fondsclimatmontreal (1 company).
Recent News related to Good & Well
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Dispersa Closes $5.8M CAD Seed Round to Commercially Scale Waste-Derived BiosurfactantsCNW•Feb 25, 2025•Dispersa, Nàdarra Ventures, BDC, Cycle Momentum and 5 others
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Goodee Completes $2M CAD Series 2 Seed FinancingFinSMEs•Nov 04, 2020•GOODEE, BDC, Jose Neves Foundation, Good & Well
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Inkblot Therapy raises additional $700000, bringing private placement to $1.7 million CADBetaKit•Apr 14, 2020•Inkblot, Amplify Capital, Good & Well, Active Impact Investments and 1 other
