About Ground Up
Ground Up is a venture capital firm founded in 2017. It is primarily based out of Tel Aviv, Israel. As of Sep 2026, Ground Up is an active investor, having invested in 39 companies, with 3 new investments in the last 12 months. It primarily invests in Seed round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to Retail and High Tech. Most recently it participated in the $***** Series A round of Konko AI Overall, Ground Up portfolio has seen 2 unicorns and 4 acquisitions including key companies like BuildOps, BrightHire and Glass. A lot of funds co-invest with Ground Up, with names like Verissimo Ventures sharing a substantial percentage of its portfolio. Ground Up has team of 6 people including 2 partners.Key Metrics
Team Members
Portfolio Count
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed, Series A & 1 more
Portfolio Acquisitions
Portfolio Soonicorns
Ground Up's List of Top Investments
Ground Up has a portfolio of 39 companies, including 2 unicorns. Their most notable investments are in ZeroMark and Accrue.Their portfolio spans across United States, Israel, India and 2 more locations. They have invested in Enterprise Applications, Retail, High Tech and 17 other sectors, across stages such as Seed, Series A and 1 more. Here is the list of top investments by Ground Up:
1. BuildOps
Software solution for facility management and commercial contractors. The software encompasses various modules including scheduling dispatching, payroll invoicing, CRM, accounting, asset tracking, and service agreements. Caters to the needs of businesses in the HVAC, plumbing, facility management, property management, and commercial equipment industry.
Key facts about BuildOps
- Founded Year: 2018
- Location: Santa Monica (United States)
- Valuation: $*****
- Stage: Series C
- Total Funding till date: $226M
- Employee Count: 600 as on Aug 31, 2026
- Investors: Meritech, Bond Capital and 31 Others
- Latest Funding Round: Series C, Mar 21, 2025, $*****
- Highlight: Editors' Pick
2. BrightHire
Cloud-based applicant tracking system suite solutions. It is an interview intelligence platform providing analytics and insights on interviews for the recruitment process. It offers features such as candidate sourcing, organizing assessments, interview scheduling, selecting and onboarding applicants, etc. It also provides interview training for hiring managers. It is a tool available on the subscription based pricing model.
Key facts about BrightHire
- Founded Year: 2019
- Location: New York (United States)
- Stage: Acquired
- Total Funding till date: $36M
- Employee Count: 71 as on Aug 31, 2026
- Investors: Rabil Ventures, J Ventures and 19 Others
- Latest Funding Round: Series B, Oct 07, 2021, $*****
- Highlight: Acquired
3. TULU
App based rental platform offering multi-category of products. The company operates a room in residential buildings, office buildings, and student housing. Customer can rent products via app and collect and return them to the room. Products offered are cooking, cleaning appliances, furniture, scooters, and more.
Key facts about TULU
- Founded Year: 2019
- Location: New York City (United States)
- Stage: Series A
- Total Funding till date: $42M
- Employee Count: 116 as on Aug 31, 2026
- Investors: NewEra, New Era Capital Partners and 19 Others
- Latest Funding Round: Series A, Nov 19, 2025, $*****
- Highlight: Editors' Pick
4. Komodor
Provider of an autonomous AI SRE platform for Kubernetes management. The platform visualizes, troubleshoots, and optimizes cloud-native infrastructure, allowing enterprises to operate Kubernetes at scale. It offers capabilities such as visualization and insights, troubleshooting, and cost and performance optimization. The platform aims to reduce cloud costs, slash mean time to resolution, and streamline operations.
Key facts about Komodor
- Founded Year: 2020
- Location: Rockville (United States)
- Stage: Series B
- Total Funding till date: $72M
- Employee Count: 126 as on Aug 31, 2026
- Investors: Felicis Ventures, Tiger Global Management and 15 Others
- Latest Funding Round: Series B, May 12, 2022, $*****
- Highlight: Editors' Pick
5. Glass
Developer of artificial intelligence software enhancing image and video quality. The software solution improves camera performance on edge AI compute enabled devices. It reverses lens aberrations and sensor imperfections to extract image quality. The company offers hardware and software solutions for imaging devices.
Key facts about Glass
- Founded Year: 2019
- Location: Los Altos (United States)
- Stage: Acquired
- Total Funding till date: $29.3M
- Employee Count: 38 as on Aug 31, 2026
- Investors: LDV Capital, Abstract Ventures and 4 Others
- Latest Funding Round: Series A, May 12, 2025, $*****
- Highlight: Acquired
Ground Up's Year-on-Year Investment Trends
Ground Up has invested in 39 companies over the last 9 years, with an average of 4 new investments annually in the last 5 years. In 2025, it made 2 investments, while as of Sep 2026, it has made 3 investments in this year. Its most recent first time investment was in Konko AI and most recent follow-on round was in Jones.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 3 | 0 | 3 |
2025 | 2 | 0 | 2 |
2024 | 4 | 2 | 6 |
2023 | 1 | 0 | 1 |
2022 | 7 | 2 | 9 |
2021 | 3 | 3 | 6 |
2020 | 3 | 1 | 4 |
2019 | 4 | 2 | 6 |
2018 | 4 | 1 | 5 |
2017 | 1 | 0 | 1 |
Ground Up's Investments by Stage
Ground Up has made 24 investments in Seed stage with an average round size of $4.94M, 7 investments in Series A stage with an average round size of $11.9M and 1 investment in Series B stage with an average round size of $12M.Stage of entry | No. of Investments |
|---|---|
Seed | 24 |
Series A | 7 |
Series B | 1 |
Note: We have considered here, only first round of investments
Ground Up's Investments by Sector
Ground Up has a diverse portfolio, with companies operating in the Enterprise Applications, Retail, Consumer, Vertical SaaS and Enterprise Infrastructure. Notably, it has invested in 32 Tech companies, 27 Enterprise (B2B) companies, 26 Software companies and at least 17 companies focusing on Saas.Sector | No. of Investments |
|---|---|
Enterprise Applications | 15 |
Retail | 8 |
Consumer | 6 |
Vertical SaaS | 5 |
Enterprise Infrastructure | 4 |
Others | 28 |
Note: We have considered here, only first round of investments
Ground Up's Investments by Geography
Ground Up has made most investments in United States (26), followed by Israel where it has made 4 investments.Country | No. of Investments |
|---|---|
United States | 26 |
Israel | 4 |
India | 1 |
South Korea | 1 |
Note: We have considered here, only first round of investments
Ground Up's recent investments
Ground Up has made 3 investments in 2026 so far. Konko AI and UNIT AI are the latest among them.Here are the most recent investments by Ground Up:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Sep 02, 2026 | United States | Series A | 1789 | [+3] | |
Jul 29, 2026 | United States | Series B | 3347 | [+5] | |
Feb 25, 2026 | India | Seed | 1949 | [+3] | |
May 29, 2025 | United States | Series A | 9747 | [+3] | |
Apr 16, 2025 | United States | Seed | 3693 | [+1] |
Unicorns in Ground Up's Portfolio
Ground Up has 2 unicorns in its portfolio - BuildOps and Fast. The most recent unicorn in their portfolio is BuildOps. It became a unicorn in 2025, 5 years after Ground Up first invested in it.Here is a list of unicorns in Ground Up's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
70 | Software solution for facility management and commercial contractors | 2018 | Santa Monica | Series C | usydgzi | ||
55 | Provider of automatic data filling checkout solution for businesses | 2019 | San Francisco | Series B | fneiruh |
Acquired companies in Ground Up's Portfolio
4 companies from Ground Up's portfolio have been acquired. The most recent acquisition was Glass in Sep 2026 by OpenAI for $*****.Here are Ground Up's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Sep 15, 2026 | 2021 | Seed | 5276 | |
Nov 13, 2025 | Sep 2020 | Seed | 9173 | |
Jul 11, 2023 | Sep 19, 2022 | Seed | 8089 | |
Sep 21, 2021 | Dec 2017 | Series A | 9309 |
Team profile of Ground Up
Ground Up has a team of 6 members including 2 Partners, 1 Venture Partner and 1 Principal located in Israel, United States and 1 more location. Ground Up's team does not sit on the board of any company as of now.Here is a list of all team members in Ground Up:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Israel | - | ||
Partner | New York | - | ||
Venture Partner | Tel Aviv | - | ||
Principal | Toronto | - | - |
Co-investors of Ground Up
Over the past 9 years, 264 investors have co-invested in Ground Up's portfolio companies. This includes funds and angels.
- Invested before Ground Up: Y Combinator, Collab Fund and 29 others have invested in rounds before Ground Up. There are 2 companies where Y Combinator has invested before Ground Up and 1 company where Collab Fund has invested before Ground Up.
- Top Co-investors of Ground Up: 130 investors entered a company along with Ground Up. These include investors like Verissimo Ventures (3 companies).
- Invested after Ground Up: A total of 103 investors have invested in Ground Up's portfolio after their investments. Top Investors include Gaingels (3 companies), 01 Advisors (2 companies) and Google Ventures (2 companies).
Recent News related to Ground Up
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Konko AI Secures $6M for AI Patient Coordination PlatformMobiHealthNews•Sep 02, 2026•Hi Ventures, Konko AI, Square One Capital, Ground Up and 2 others
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UNIT AI raises $12M to modularize warehouse automation with new fundingTech Funding News•Jul 29, 2026•Crosscourt, eGateway, Think + Ventures, Ground Up and 3 others
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Baba Emerges from Stealth with $6.5M in Seed FundingMassinvestor•Feb 27, 2026•Ground Up, Soma Capital, General Catalyst, Triedge Investments and 1 other
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Glass Imaging secures $20m to advance AI imaging techVerdict•May 13, 2025•Glass, Insight Partners, Google Ventures, Future Ventures and 3 others
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AMT Medical Secures $25 Million in Series B FundingBenzinga•Apr 17, 2025•AMT Medical, Ground Up, Invest-NL, Oost NL and 2 others
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Golden Ventures joins AI cybersecurity firm’s $9m seed roundTech in Asia•Apr 17, 2025•Pillar Security, Shield Capital, Golden Ventures, Ground Up
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Pillar Security raises $9M to address growing AI-specific security risksSiliconAngle•Apr 16, 2025•Pillar Security, Shield Capital, Ground Up, Golden Ventures and 1 other
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Pillar Security Secures $9M in Seed Funding for AI Security GuardrailsSecurityWeek•Apr 16, 2025•Pillar Security, Shield Capital, Golden Ventures, Ground Up
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Jones Raises $15M Series B to Solve Insurance Verification with Vertical AI Agents for Real Estate and Constructionintelligence360•Jan 20, 2025•NewSpring, Hetz Ventures, Camber Creek, Khosla Ventures and 8 others
