About Impression Ventures
Impression Ventures is a venture capital firm founded in 2013. It is primarily based out of Toronto, Canada. As of May 2026, Impression Ventures is an active investor, having invested in 26 companies, with 2 new investments in the last 12 months. It primarily invests in Seed round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to FinTech and High Tech. Most recently it participated in the $***** Seed round of Secludy Overall, Impression Ventures portfolio has seen 1 unicorn and 3 acquisitions, namely Wealthsimple, Zoocasa and Sensibill. A lot of funds co-invest with Impression Ventures, with names like Inovia Capital sharing a substantial percentage of its portfolio. Impression Ventures has team of 7 people including 2 partners.Key Metrics
Team Members
Portfolio Count
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed, Series A & 3 more
Portfolio Unicorns
Portfolio Soonicorns
Impression Ventures' List of Top Investments
Impression Ventures has a portfolio of 26 companies, one of which is a Unicorn. Their most notable investments are in Sporttrade and Zoocasa.Their portfolio spans across United States and Canada. They have invested in Enterprise Applications, FinTech, High Tech and 14 other sectors, across stages such as Seed, Series A and 3 more. Here is the list of top investments by Impression Ventures:1. Wealthsimple
Provider of financial services including investing, trading, saving, and borrowing. The company offers chequing accounts, credit cards, and savings accounts. It provides self-directed investing in stocks, ETFs, options, margin, gold, and crypto. Wealth management services include portfolios, direct indexing, and income portfolios. Mortgages and tax filing services are also available.
Key facts about Wealthsimple
2. Symend
Provider of key account management solutions for customer success teams. The company uses behavioral engagement solutions for engaging with the customers, thereby personalizing engagement based on each customer's needs.
Key facts about Symend
3. Goose
Digital insurance provider offering a range of insurance solutions for individuals. The platform offers on-demand insurance policies based on the number of days. It features alerts, notifications, and an emergency service locator. Its policy covers travel medical, trip cancellation, and baggage insurance. The app is available for Android and IOS platforms.
Key facts about Goose
- Founded Year: 2017
- Location: Vancouver (Canada)
- Stage: Series A
- Total Funding till date: $5.24M
- Employee Count: 20 as on Jul 31, 2026
- Investors: Real Ventures, ManchesterStory Group and 3 Others
- Latest Funding Round: Series A, Feb 16, 2023, $*****
- Highlight: Editors' Pick
4. 401GO
Online employee benefits administration platform for enterprises. It offers a platform for retirement benefits and planning. It also offers features such as compliance, testing, fiduciary services, investment manager, and payroll integrations for handling, reporting employee deferrals. It is a tool available on the subscription-based pricing model.
Key facts about 401GO
- Founded Year: 2017
- Location: West Jordan (United States)
- Stage: Series B
- Total Funding till date: $77.2M
- Employee Count: 125 as on Jul 31, 2026
- Investors: Next Frontier Capital, Rally Ventures and 6 Others
- Latest Funding Round: Series B, Dec 09, 2025, $*****
- Highlight: Editors' Pick
NFC-enabled credit card payment solution for individuals. Provides credit cards for families and individuals with contactless payments, offline purchases, money transfers, and other solutions. Offers a loyalty program. Allows users to redeem their loyalty points at any purchase and also offers installment financing on purchases from the retailer through its app-based platform. Application is made available on iOS, and Android devices.
Key facts about Brim Financial
- Founded Year: 2017
- Location: Toronto (Canada)
- Stage: Series C
- Total Funding till date: $102M
- Employee Count: 65 as on Jul 31, 2026
- Investors: Zions Bank, EPIC Ventures and 7 Others
- Latest Funding Round: Series C, Apr 04, 2024, $*****
- Highlight: Editors' Pick
Impression Ventures' Year-on-Year Investment Trends
Impression Ventures has invested in 26 companies over the last 12 years, with an average of 2 new investments annually in the last 10 years. In 2025, it made 1 investment, while as of May 2026, it has made 2 investments in this year. Its most recent first time investment was in Secludy and most recent follow-on round was in 401GO.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 2 | 0 | 2 |
2025 | 0 | 1 | 1 |
2024 | 1 | 1 | 2 |
2023 | 2 | 1 | 3 |
2022 | 2 | 1 | 3 |
2021 | 5 | 3 | 8 |
2020 | 2 | 0 | 2 |
2019 | 2 | 1 | 3 |
2018 | 1 | 0 | 1 |
2017 | 1 | 1 | 2 |
Impression Ventures' Investments by Stage
Impression Ventures has made 14 investments in Seed stage with an average round size of $2.9M, 4 investments in Series A stage with an average round size of $8.69M, 3 investments in Series B stage with an average round size of $33.3M, 1 investment in Series D stage with an average round size of $227M and 1 investment in Unattributed stage.Stage of entry | No. of Investments |
|---|---|
Seed | 14 |
Series A | 4 |
Series B | 3 |
Series D | 1 |
Unattributed | 1 |
Note: We have considered here, only first round of investments
Impression Ventures' Investments by Sector
Impression Ventures has a diverse portfolio, with companies operating in the FinTech, Enterprise Applications, InsurTech, High Tech and Vertical SaaS. Notably, it has invested in 25 Tech companies, 19 Enterprise (B2B) companies, 17 Software companies and at least 9 companies focusing on Consumer (B2C).Sector | No. of Investments |
|---|---|
FinTech | 17 |
Enterprise Applications | 12 |
InsurTech | 5 |
High Tech | 4 |
Vertical SaaS | 4 |
Others | 20 |
Note: We have considered here, only first round of investments
Impression Ventures' Investments by Geography
Impression Ventures has made most investments in United States (13), followed by Canada where it has made 11 investments.Country | No. of Investments |
|---|---|
United States | 13 |
Canada | 11 |
Note: We have considered here, only first round of investments
Impression Ventures' recent investments
Impression Ventures has made 2 investments in 2026 so far - Secludy and Juno.Here are the most recent investments by Impression Ventures:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
May 13, 2026 | United States | Seed | 8692 | [+6] | |
Apr 09, 2026 | United States | Seed | 4743 | [+1] | |
Dec 09, 2025 | United States | Series B | 9258 | ||
Oct 03, 2024 | United States | Series A | 6794 | [+4] | |
Apr 23, 2024 | United States | Series A | 6493 |
Unicorns in Impression Ventures' Portfolio
Impression Ventures has 1 unicorn in its portfolio - Wealthsimple. The most recent unicorn in their portfolio is Wealthsimple which became a unicorn in 2020, 6 years after Impression Ventures first invested in it.Here is a list of unicorns in Impression Ventures' portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
77 | Provider of financial services including investing, trading, saving, and borrowing | 2014 | Toronto | Series F | tlunjrl |
Acquired companies in Impression Ventures' Portfolio
3 companies from Impression Ventures' portfolio have been acquired. The most recent acquisition was Sensibill in Oct 2022 by Q2 Software for $*****.Here are Impression Ventures' portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Oct 03, 2022 | Mar 26, 2015 | Seed | 6663 | |
Jun 20, 2022 | Oct 18, 2016 | Seed | 9429 | |
Feb 09, 2022 | 2020 | Unattributed | 5869 |
Team profile of Impression Ventures
Impression Ventures has a team of 7 members including 2 Partners located in Canada. Impression Ventures' team sits on the board of 1 company.Co-investors of Impression Ventures
Over the past 12 years, 139 investors have co-invested in Impression Ventures's portfolio companies. This includes funds and angels.
- Invested before Impression Ventures: Ignition Partners, Finance Montreal and 15 others have invested in rounds before Impression Ventures. There is 1 company where Ignition Partners has invested before Impression Ventures and 1 company where Finance Montreal has invested before Impression Ventures.
- Top Co-investors of Impression Ventures: 64 investors entered a company along with Impression Ventures. These include investors like Inovia Capital (2 companies).
- Invested after Impression Ventures: A total of 58 investors have invested in Impression Ventures's portfolio after their investments. Top Investors include Inovia Capital (2 companies), Export Development Canada (2 companies) and Power financial (1 company).
Recent News related to Impression Ventures
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Secludy Raises $4M for AI Data Privacy PlatformGlobeNewswire•May 13, 2026•Secludy, Impression Ventures
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Juno Raises $12M in Seed FundingFinSMEs•Apr 09, 2026•Juno, Bonfire Ventures, Impression Ventures, Xfund and 1 other
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401GO Secures $33M Series B Led By Centana To Advance Retirement SolutionsFinancial IT•Dec 09, 2025•401GO, Next Frontier Capital, Centana Growth Partners, Rally Ventures and 1 other
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401GO Raises $12M Series A to Fuel Next Phase of GrowthBusiness Wire•Apr 23, 2024•401GO, Next Frontier Capital, Rally Ventures, Impression Ventures and 1 other
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Goose Insurance Services Closes $4M Series A Funding RoundIireporter•Feb 16, 2023•Goose, Axis Insurance, Impression Ventures, Real Ventures and 1 other
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Goose Closes $4M Series A Funding RoundFinSMEs•Feb 15, 2023•Goose, Axis Insurance, Impression Ventures, Real Ventures and 1 other
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Liminal Raises $17.5M in Series A2 FundingAI Express•Feb 07, 2023•Liminal, ArcTern Ventures, Northvolt, Ecosystem Integrity Fund and 7 others
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Symend Raises Over $40M in Growth FundingFinSMEs•Nov 17, 2022•Symend, Inovia Capital, Impression Ventures, Mistral and 4 others
