About Rite Ventures
Rite Ventures is a venture capital firm founded in 2007. It is primarily based out of Stockholm, Sweden. As of Mar 2021, Rite Ventures has invested in 29 companies. It primarily invests in Seed round in Sweden based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to Retail and Consumer. Most recently it participated in the $***** Seed round of Grönska Overall, Rite Ventures portfolio has seen 8 IPOs and 7 acquisitions including key companies like Paradox Interactive, Verkkokauppa and Custobar. A lot of funds co-invest with Rite Ventures, with names like Peas Industries sharing a substantial percentage of its portfolio. Rite Ventures has team of 5 people including 2 partners.Key Metrics
Team Members
Portfolio Count
Portfolio Sectors
Rounds of Entry
Seed, Series A & 1 more
Portfolio Acquisitions
Portfolio Soonicorns
Rite Ventures' List of Top Investments
Rite Ventures has a portfolio of 29 companies. Their most notable investments are in Innohome and Paradox Interactive.Their portfolio spans across Sweden, Finland and Denmark. They have invested in Enterprise Applications, Retail, Consumer and 10 other sectors, across stages such as Seed, Series A and 1 more. Here is the list of top investments by Rite Ventures:Developer of strategy and management games for PC and consoles. The business develops gaming experiences for users. It offers a forum for community interaction, including news and user-generated content. The business also provides access to wikis for game information.
Key facts about Paradox Interactive
- Founded Year: 1999
- Location: Stockholm (Sweden)
- Stage: Public
- Total Funding till date: $3.32M
- Employee Count: 1 as on Sep 30, 2026
- Investors: Rite Ventures
- Latest Funding Round: Post IPO, Jul 01, 2016, $*****
- Highlight: Public

2. Sudio
Key facts about Sudio
- Founded Year: 2012
- Location: Stockholm (Sweden)
- Stage: Seed
- Total Funding till date: $174K
- Employee Count: 91 as on Aug 31, 2026
- Investors: Rite Ventures, Sting and 1 Other
- Latest Funding Round: Seed, Apr 02, 2015, $*****
3. Verkkokauppa
Online retailer of electronics, appliances, and home and leisure products. It provides a range of items, including computers, phones, televisions, audio equipment, and various household appliances. The retailer also offers products for hobbies, recreation, and personal care. The website features deals and promotions across different product categories.
Key facts about Verkkokauppa
- Founded Year: 1992
- Location: Helsinki (Finland)
- Stage: Public
- Employee Count: 444 as on Sep 30, 2026
- Investors: Rite Ventures
- Latest Funding Round: Conventional Debt, Jul 01, 2019, $*****
- Highlight: Public
4. MatHem
MatHem is an online retailer of grocery products. It offers products across various categories including fruits, vegetables, baked products, dairy products, meat, seafood, pantry items, spices, snacks, beverages, household essentials, baby care products, pet food, medicines, organic foods, etc. Users can place orders either from its website or mobile application available for Android and iOS devices. It delivers orders in recyclable biodegradable paper bags across Sweden through an in-house logistics team. It has been awarded as "The Grocery Website of the Year" (Årets matsajt) in 2010, 2011 and 2013 by the Swedish online magazine "Internetworld". Has also won the Gold Mobile 2012 award for best mobile innovation.
Key facts about MatHem
- Founded Year: 2009
- Location: Stockholm (Sweden)
- Stage: Series D
- Total Funding till date: $204M
- Employee Count: 646 as on Aug 31, 2026
- Investors: SoftBank Vision Fund, Kinnevik and 16 Others
- Latest Funding Round: Series D, May 17, 2023, $*****
- Highlight: Editors' Pick
5. Custobar
Custobar collects transactional data from social, email marketing, messaging, stores, call centers, ecommerce, websites and helps in searching and segmenting customers based on past interactions. Offers KPI's individually for each customer with transactions organized in a timeline view. Offers an interface for creating campaigns across emails, SMS, webhooks.
Key facts about Custobar
- Founded Year: 2014
- Location: Helsinki (Finland)
- Stage: Acquired
- Total Funding till date: $402K
- Employee Count: 24 as on Aug 31, 2026
- Investors: Rite Ventures, Superhero Capital and 1 Other
- Latest Funding Round: Seed, Aug 30, 2017, $*****
- Highlight: Acquired
Rite Ventures' Year-on-Year Investment Trends
Rite Ventures has invested in 31 companies over the last 18 years, with an average of 0 new investment annually in the last 10 years. Its most recent first time investment was in Grönska and most recent follow-on round was in Nyheter24.Rite Ventures' Investments by Stage
Rite Ventures has made 6 investments in Seed stage with an average round size of $1.35M, 4 investments in Series A stage with an average round size of $3.32M and 1 investment in Series C stage.Stage of entry | No. of Investments |
|---|---|
Seed | 6 |
Series A | 4 |
Series C | 1 |
Note: We have considered here, only first round of investments
Rite Ventures' Investments by Sector
Rite Ventures has a diverse portfolio, with companies operating in the Enterprise Applications, Consumer, Food and Agriculture Tech, Consumer Goods and FinTech. Notably, it has invested in 15 Tech companies, 11 Enterprise (B2B) companies, 9 Consumer (B2C) companies and at least 9 companies focusing on Software.Sector | No. of Investments |
|---|---|
Enterprise Applications | 3 |
Consumer | 2 |
Food and Agriculture Tech | 2 |
Consumer Goods | 1 |
FinTech | 1 |
Others | 4 |
Note: We have considered here, only first round of investments
Rite Ventures' Investments by Geography
Rite Ventures has made most investments in Sweden (8), followed by Finland where it has made 3 investments.Country | No. of Investments |
|---|---|
Sweden | 8 |
Finland | 3 |
Note: We have considered here, only first round of investments
Rite Ventures' recent investments
Rite Ventures has not made any investment in 2026 so far.Here are the most recent investments by Rite Ventures:
Date | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Mar 11, 2021 | Sweden | Seed | 8419 | [+3] | |
2018 | Sweden | Series C | 1476 | - | |
Aug 07, 2016 | Finland | Seed | 7846 | - | |
2016 | Finland | Series A | 1376 | - | |
Dec 02, 2015 | Sweden | Seed | 5319 | - |
IPOs and Publicly Listed companies in Rite Ventures' Portfolio
8 of Rite Ventures' portfolio companies have become public. Careium got listed on the Stockholm Stock Exchange (STO), in Dec 2021 and Lemonsoft got listed on the Nasdaq First North (FIRST NORTH NORWAY).Here are Rite Ventures' portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Dec 10, 2021 | - | - | 3488 | |
Nov 19, 2021 | Aug 07, 2016 | Seed | 3164 | |
Nov 09, 2020 | - | - | 8578 | |
Nov 11, 2016 | - | - | 2301 | |
May 30, 2016 | 2015 | Series A | 2895 |
Acquired companies in Rite Ventures' Portfolio
7 companies from Rite Ventures' portfolio have been acquired. The most recent acquisition was Custobar in Aug 2026 by Ilka for $*****.Here are Rite Ventures' portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Aug 31, 2026 | - | - | 3005 | |
Jan 15, 2026 | - | - | 6352 | |
Jun 01, 2017 | - | - | 7418 | |
Aug 12, 2015 | - | - | 4976 | |
Oct 29, 2014 | - | - | 5167 |
Team profile of Rite Ventures
Rite Ventures has a team of 5 members including 2 Partners located in Sweden. Rite Ventures' team does not sit on the board of any company as of now.Co-investors of Rite Ventures
Over the past 18 years, 18 investors have co-invested in Rite Ventures's portfolio companies. This includes funds and angels.
- Invested before Rite Ventures: Verdane, ACACIA and 1 other have invested in rounds before Rite Ventures. There is 1 company where Verdane has invested before Rite Ventures and 1 company where ACACIA has invested before Rite Ventures.
- Top Co-investors of Rite Ventures: 4 investors entered a company along with Rite Ventures. These include investors like Peas Industries (1 company).
- Invested after Rite Ventures: A total of 11 investors have invested in Rite Ventures's portfolio after their investments. Top Investors include Kinnevik (1 company), AMF (1 company) and Clas Ohlson (1 company).
Recent News related to Rite Ventures
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Rite Ventures’ Mandatory Bid for NellyGlobal Legal Chronicle•May 22, 2024•Rite Ventures, Vinge, Nelly
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Kinnevik agrees to divest shares in Qliro GroupGlobeNewswire•Jun 11, 2020•Kinnevik, , Rite Ventures, MatHem
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Our portfolio | Rite VenturesRite Ventures•Doro, Rite Ventures, Sportfiskeprylar.se, Mylab and 4 others

