About Serena Ventures
Serena Ventures is a venture capital firm founded in 2014. It is primarily based out of San Francisco, United States. As of Feb 2026, Serena Ventures is an active investor, having invested in 71 companies, with 4 new investments in the last 12 months. It primarily invests in Seed round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to Retail and Consumer. Most recently it participated in the $***** Series D round of Join Midi Overall, Serena Ventures portfolio has seen 11 unicorns, 1 IPO and 10 acquisitions including key companies like Coinbase, Mercury and Kopi Kenangan. A lot of funds co-invest with Serena Ventures, with names like Serena Williams sharing a substantial percentage of its portfolio. Serena Ventures has team of 7 people including 3 partners.Key Metrics
Team Members
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed, Series A & 5 more
Portfolio IPOs
Portfolio Acquisitions
Serena Ventures' List of Top Investments
Serena Ventures has a portfolio of 71 companies, including 11 unicorns. Their most notable investments are in Freeing Returns and Wondermind.Their portfolio spans across United States, France, Nigeria and 4 more locations. They have invested in Enterprise Applications, Retail, Consumer and 17 other sectors, across stages such as Seed, Series A and 5 more. Here is the list of top investments by Serena Ventures:
1. Coinbase
Online platform for crypto portfolio. It offers solutions for consumers such as regular trading platforms, wallets for storing cryptocurrencies, crypto exchanges, USD-backed stable coins, and more. It also provides solutions for businesses such as custodian services, crypto-based payment acceptance solutions, and more.
Key facts about Coinbase
- Founded Year: 2012
- Location: San Francisco (United States)
- Annual Revenue: $1B+ as on Dec 31, 2025
- Stage: Public
- Total Funding till date: $547M
- Employee Count: 7,411 as on May 31, 2026
- Investors: TrueBridge, Vibhu Venture Partners and 147 Others
- Latest Funding Round: Post IPO, Aug 13, 2021, $*****
- Highlight: Public
2. Mercury
Provider of a comprehensive online platform offering a range of financial services. The company provides integrated banking services for businesses, offering a platform to manage financial operations.
Key facts about Mercury
- Founded Year: 2017
- Location: San Francisco (United States)
- Annual Revenue: $1M - $10M as on Dec 31, 2021
- Valuation: $*****
- Stage: Series D
- Total Funding till date: $546M
- Employee Count: 1,582 as on Apr 30, 2026
- Investors: TCV, Harmony Venture Partners and 76 Others
- Latest Funding Round: Series D, May 08, 2026, $*****
- Highlight: Editors' Pick
Chain of limited service restaurant serving coffee. It offers a variety of flavors, including avocado & marie regal coffee, salted caramel macchiato, and fruity series. It also provides other items like bread, fried chicken, and cookies.
Key facts about Kopi Kenangan
4. Esusu
Online platform offering credit-building solutions through rent payment reporting. It captures rental payment data and reports it to credit bureaus to boost credit scores. This helps the tenants to build and establish their credit scores and also helps property owners to attract new tenants. It also reports property management analytics and more.
Key facts about Esusu
- Founded Year: 2018
- Location: New York City (United States)
- Valuation: $*****
- Stage: Series C
- Total Funding till date: $200M
- Employee Count: 159 as on Mar 31, 2026
- Investors: SoftBank Group, Serena Ventures and 33 Others
- Latest Funding Round: Series C, Dec 11, 2025, $*****
- Highlight: Editors' Pick
5. MasterClass
MasterClass provides online courses delivered by celebrity experts. The company offers courses in writing, acting, singing, photography, and more. It offers video content, a class workbook, interactive assignments, and community activities. It has a subscription-based revenue model and it is accessible through mobile and the web. Its mobile app is available for Android and iOS devices.
Key facts about MasterClass
- Founded Year: 2012
- Location: San Francisco (United States)
- Valuation: $*****
- Stage: Series F
- Total Funding till date: $461M
- Employee Count: 806 as on May 31, 2026
- Investors: Harrison Metal, Fidelity Investments and 60 Others
- Latest Funding Round: Series F, May 13, 2021, $*****
- Highlight: Editors' Pick
Serena Ventures' Year-on-Year Investment Trends
Serena Ventures has invested in 71 companies over the last 9 years, with an average of 5 new investments annually in the last 5 years. In 2025, it made 4 investments, while as of Feb 2026, it has made 2 investments in this year. Its most recent first time investment was in Join Midi and most recent follow-on round was in Teal Health.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 2 | 0 | 2 |
2025 | 3 | 1 | 4 |
2024 | 1 | 1 | 2 |
2023 | 3 | 1 | 4 |
2022 | 16 | 0 | 16 |
2021 | 6 | 0 | 6 |
2020 | 7 | 0 | 7 |
2019 | 10 | 0 | 10 |
2018 | 2 | 0 | 2 |
2017 | 1 | 0 | 1 |
Serena Ventures' Investments by Stage
Serena Ventures has made 25 investments in Seed stage with an average round size of $3.94M, 14 investments in Series A stage with an average round size of $10.8M and 5 investments in Series B stage with an average round size of $34M.Stage of entry | No. of Investments |
|---|---|
Seed | 25 |
Series A | 14 |
Series B | 5 |
Series C | 2 |
Series D | 2 |
Others | 3 |
Note: We have considered here, only first round of investments
Serena Ventures' Investments by Sector
Serena Ventures has a diverse portfolio, with companies operating in the Enterprise Applications, Consumer, FinTech, Retail and HealthTech. Notably, it has invested in 63 Tech companies, 45 Consumer (B2C) companies, 29 Enterprise (B2B) companies and at least 26 companies focusing on Software.Sector | No. of Investments |
|---|---|
Enterprise Applications | 21 |
Consumer | 15 |
FinTech | 12 |
Retail | 12 |
HealthTech | 9 |
Others | 54 |
Note: We have considered here, only first round of investments
Serena Ventures' Investments by Geography
Serena Ventures has made most investments in United States (39), followed by France where it has made 3 investments.Country | No. of Investments |
|---|---|
United States | 39 |
France | 3 |
Nigeria | 3 |
Canada | 2 |
Indonesia | 1 |
Others | 2 |
Note: We have considered here, only first round of investments
Serena Ventures' recent investments
Serena Ventures has made 2 investments in 2026 so far - Join Midi and Formulary.Here are the most recent investments by Serena Ventures:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Feb 03, 2026 | United States | Series D | 9034 | [+7] | |
Jan 20, 2026 | United States | Seed | 8763 | [+4] | |
Sep 08, 2025 | - | Series B | 9770 | ||
Sep 08, 2025 | United States | Series B | 5810 | ||
Mar 04, 2025 | France | Seed | 3051 | [+4] |
Unicorns in Serena Ventures' Portfolio
Serena Ventures has 11 unicorns in its portfolio - Join Midi, Esusu, CoinTracker and others. The most recent unicorn in their portfolio is Join Midi. It became a unicorn in 2026.Here is a list of unicorns in Serena Ventures' portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
64 | Provider of a virtual care platform focused on female midlife health | 2021 | Los Altos Hills | Series D | ityhydx | ||
78 | Online platform offering credit-building solutions through rent payment reporting | 2018 | New York City | Series C | qhfonmx | ||
69 | App-based portfolio management solution for cryptocurrency | 2017 | San Francisco | Series A | zibtcsf | ||
82 | Chain of limited service restaurant serving coffee | 2017 | Jakarta | Series C | {hgovmd | ||
68 | Tech talent training and employment solutions provider | 2014 | New York City | Series E | wu{tpdn |
IPOs and Publicly Listed companies in Serena Ventures' Portfolio
1 of Serena Ventures' portfolio company became public - Coinbase. It got listed on the National Association of Securities Dealers Automated Quotations (NASDAQ), in Apr 2021 at marketcap of $28.7BHere are Serena Ventures' portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Apr 14, 2021 | Apr 22, 2019 | Series E | 2213 |
Acquired companies in Serena Ventures' Portfolio
10 companies from Serena Ventures' portfolio have been acquired. The most recent acquisition was Athletic Club Momento in Apr 2026 by TickPick for $*****.Here are Serena Ventures' portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Apr 21, 2026 | Aug 24, 2022 | Series B | 3843 | |
Nov 10, 2025 | Sep 17, 2020 | Series A | 6176 | |
Jul 02, 2025 | Mar 24, 2021 | Seed | 2892 | |
May 16, 2025 | Jun 08, 2017 | Series A | 2234 | |
Jan 31, 2024 | - | - | 1639 |
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Team profile of Serena Ventures
Serena Ventures has a team of 7 members including 3 Partners and 3 Principals located in United States. Serena Ventures' team does not sit on the board of any company as of now.Here is a list of all team members in Serena Ventures:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Jupiter | - | ||
Partner | New York City | - | - | |
Partner | New York City | - | ||
Principal | New York City | - | ||
Principal | New York City | - | ||
Principal | New York City | - | - |
Co-investors of Serena Ventures
Over the past 9 years, 687 investors have co-invested in Serena Ventures's portfolio companies. This includes funds and angels.
- Invested before Serena Ventures: Y Combinator, Google Ventures and 291 others have invested in rounds before Serena Ventures. There are 5 companies where Y Combinator has invested before Serena Ventures and 3 companies where Google Ventures has invested before Serena Ventures.
- Top Co-investors of Serena Ventures: 226 investors entered a company along with Serena Ventures. These include investors like Serena Williams (4 companies).
- Invested after Serena Ventures: A total of 168 investors have invested in Serena Ventures's portfolio after their investments. Top Investors include Coatue (2 companies), Lightspeed Venture Partners (2 companies) and Claire Hughes Johnson (2 companies).
Recent News related to Serena Ventures
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Khloud Foods Lands $15M RaiseNOSH•May 22, 2026•Khloud, K5 Global, Springdale Ventures, WME and 2 others
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Midi Health Receives $100M Series D RoundMassinvestor•Feb 03, 2026•Join Midi, SemperVirens, Emerson Collective, Advance Venture Partners and 9 others
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Probabl, Inria's spin-off for industrial machine learning, raises €13 millionFrenchWeb•Oct 16, 2025•Probabl, Bpifrance, CFM, Mozilla Ventures and 1 other
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Serena Williams' Unrivaled investment boosts league value to $340MVerve times•Sep 08, 2025•Trybe Ventures, Unrivaled basketball, Warner Bros. Discovery, Serena Ventures and 1 other
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PyannoteAI raises $9M for its speech processing AISiliconAngle•Apr 07, 2025•pyannoteAI, Crane Venture Partners, Serena Ventures, Hugging Face and 1 other
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Teal Health Raises $10m In Seed FundingFinSMEs•Jan 17, 2025•Teal Health, Emerson Collective, Forerunner Ventures, Serena Ventures and 3 others
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Teal Health Raises $10M as they Prepare to Launch the Teal Wand™ for At-Home Cervical Cancer ScreeningHjnews•Jan 16, 2025•Teal Health, Emerson Collective, Serena Ventures, LabCorp and 2 others
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