About Serent Capital
Serent Capital is a venture capital firm founded in 2008. It is primarily based out of San Francisco, United States. As of Mar 2026, Serent Capital is an active investor, having invested in 74 companies, with 2 new investments in the last 12 months. It primarily invests in Series A round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to FinTech and EdTech. Most recently it participated in the $***** PE round of Autire Overall, Serent Capital portfolio has seen 1 unicorn and 31 acquisitions including key companies like MeridianLink, Restaurant365 and WorkWave. A lot of funds co-invest with Serent Capital, with names like Saratoga Investment sharing a substantial percentage of its portfolio. Serent Capital has team of 75 people including 10 partners.Key Metrics
Team Members
Portfolio Count
Portfolio Sectors
Portfolio Locations
Rounds of Entry
PE, Series A & 5 more
Portfolio Acquisitions
Portfolio Unicorns
Portfolio Soonicorns
Serent Capital's List of Top Investments
Serent Capital has a portfolio of 74 companies, one of which is a Unicorn. Their most notable investments are in minuteKEY and Apex Software Technologies.Their portfolio spans across United States, Canada and New Zealand. They have invested in Enterprise Applications, FinTech, EdTech and 22 other sectors, across stages such as PE, Series A and 5 more. Here is the list of top investments by Serent Capital:
1. Revinate
Cloud- based reputation management solutions for hotels. It offers guest communication solutions to help hotels to improve guest experiences. The platform ingests data from multiple sources, including property management systems, point of sale systems, loyalty platforms, central reservation systems, and more. It uses advanced machine learning technology to synthesize, merge, and clean the data into one secure, rich guest database.
Key facts about Revinate
- Founded Year: 2009
- Location: Palo Alto (United States)
- Stage: Series D
- Total Funding till date: $51.5M
- Employee Count: 304 as on Jun 30, 2026
- Investors: Northgate Capital, Tenaya Capital and 10 Others
- Latest Funding Round: Series D, Jul 27, 2021, $*****
- Highlight: Editors' Pick
2. MeridianLink
Loan life cycle management systems for lenders and financial institutions. Its solutions include platforms for loan origination, loan servicing, and mortgage credit links for loan verification. It also provides solutions for account opening and transaction analysis.
Key facts about MeridianLink
- Founded Year: 1998
- Location: Costa Mesa (United States)
- Annual Revenue: $100M - $500M as on Dec 31, 2024
- Last Known Valuation: $*****
- Stage: Acquired
- Employee Count: 579 as on Dec 31, 2022
- Investors: EJF Ventures and Serent Capital
- Highlight: Acquired
Cloud-based platform for restaurant management. It offers integrated restaurant management software providing solutions for order management, inventory management, catering management, recipe costing, franchisee tracking, accounting, and financial reporting solutions.
Key facts about Restaurant365
- Founded Year: 2011
- Location: Irvine (United States)
- Valuation: $*****
- Stage: Series C
- Total Funding till date: $283M
- Employee Count: 3,985 as on Jun 30, 2026
- Investors: Tiger Global Management, Golub Growth and 5 Others
- Latest Funding Round: Series C, May 19, 2023, $*****
- Highlight: Editors' Pick
4. First Due
Cloud-based suite solutions for government organizations. Some of its features are pre-incident planning, community engagement, fire inspection, asset management, scheduling & personnel, incident reporting, mobile responses, etc. It allows residents to create a household life safety profile.
Key facts about First Due
- Founded Year: 2016
- Location: Garden City (United States)
- Stage: Series A
- Total Funding till date: $356M
- Employee Count: 508 as on Jun 30, 2026
- Investors: TCV, Collate Capital and 7 Others
- Latest Funding Round: Series A, Aug 05, 2025, $*****
- Highlight: Editors' Pick
5. WorkWave
Cloud Based software solutions for field service and fleet management for pest control, cleaning, lawn and HVAC. The company also provides marketing solutions which extends from developing the website, creating the content to lead management of the inbound traffic for specific business verticals. The company have a multiple acquisitions including Foxtrax GPS, ReGo. The company received awards like NJBiz list of best places to work and the Inc. 5000 list of fastest growth companies, for 4 years in a row, and also won the Smart CEO 2015 Future 50 awards.
Key facts about WorkWave
- Founded Year: 1984
- Location: Neptune City (United States)
- Annual Revenue: £10M - £50M as on Dec 31, 2024
- Stage: Acquired
- Employee Count: 483 as on Jun 30, 2026
- Investors: EQT, HgCapital Trust and 6 Others
- Latest Funding Round: PE, Mar 30, 2022, $*****
- Highlight: Acquired
Serent Capital's Year-on-Year Investment Trends
Serent Capital has invested in 84 companies over the last 16 years, with an average of 4 new investments annually in the last 10 years. In 2025, it made 7 investments, while as of Mar 2026, it has made 1 investment in this year. Its most recent first time investment was in Autire and most recent follow-on round was in ePayPolicy.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 1 | 0 | 1 |
2025 | 5 | 2 | 7 |
2024 | 2 | 0 | 2 |
2023 | 1 | 0 | 1 |
2022 | 5 | 1 | 6 |
2021 | 7 | 1 | 8 |
2020 | 6 | 0 | 6 |
2019 | 3 | 0 | 3 |
2018 | 6 | 0 | 6 |
2017 | 3 | 0 | 3 |
Serent Capital's Investments by Stage
Serent Capital has made 15 investments in PE stage with an average round size of $39.9M, 15 investments in Series A stage with an average round size of $11.1M and 12 investments in Seed stage.Stage of entry | No. of Investments |
|---|---|
PE | 15 |
Series A | 15 |
Seed | 12 |
Unattributed | 6 |
Series B | 2 |
Others | 3 |
Note: We have considered here, only first round of investments
Serent Capital's Investments by Sector
Serent Capital has a diverse portfolio, with companies operating in the Enterprise Applications, Vertical SaaS, FinTech, EdTech and Consumer. Notably, it has invested in 60 Enterprise (B2B) companies, 56 Tech companies, 44 Software companies and at least 37 companies focusing on Saas.Sector | No. of Investments |
|---|---|
Enterprise Applications | 41 |
Vertical SaaS | 19 |
FinTech | 10 |
EdTech | 7 |
Consumer | 6 |
Others | 33 |
Note: We have considered here, only first round of investments
Serent Capital's Investments by Geography
Serent Capital has made most investments in United States (49), followed by Canada where it has made 2 investments.Country | No. of Investments |
|---|---|
United States | 49 |
Canada | 2 |
New Zealand | 1 |
Note: We have considered here, only first round of investments
Serent Capital's recent investments
Serent Capital has made 1 investments in 2026 so far - Autire.Here are the most recent investments by Serent Capital:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Mar 03, 2026 | United States | PE | 5788 | - | |
Oct 15, 2025 | United States | Unattributed | 1379 | - | |
Aug 05, 2025 | United States | Series A | 2078 | ||
Aug 05, 2025 | United States | Series A | 4524 | [+1] | |
Jul 02, 2025 | United States | Seed | 3592 | - |
Unicorns in Serent Capital's Portfolio
Serent Capital has 1 unicorn in its portfolio - Restaurant365. The most recent unicorn in their portfolio is Restaurant365 which became a unicorn in 2023, 3 years before Serent Capital first invested in it.Here is a list of unicorns in Serent Capital's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
63 | Cloud-based platform for restaurant management | 2011 | Irvine | Series C | yhhngkq |
Acquired companies in Serent Capital's Portfolio
31 companies from Serent Capital's portfolio have been acquired. The most recent acquisition was CallRevu in Oct 2025 by Astira Capital Partners for $*****.Here are Serent Capital's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Oct 14, 2025 | Nov 16, 2017 | Series A | 6933 | |
Aug 25, 2025 | - | - | 6466 | |
Aug 11, 2025 | - | - | 8152 | |
Apr 11, 2025 | Aug 23, 2019 | PE | 9085 | |
Nov 04, 2024 | - | - | 1564 |
Team profile of Serent Capital
Serent Capital has a team of 75 members including 10 Partners and 21 Principals located in United States. Serent Capital's team does not sit on the board of any company as of now.Here is a list of top team members in Serent Capital:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Austin | - | ||
Partner | San Francisco | - | ||
Partner | San Francisco | - | ||
Partner | San Francisco | - | ||
Partner | Los Gatos | - | ||
Partner | - | - | - | |
Partner | San Francisco | - | - | |
Partner | United States | - | - | |
Partner | Austin | - | - | |
Partner | Seattle | - | ||
Principal | United States | - | - |
Co-investors of Serent Capital
Over the past 16 years, 30 investors have co-invested in Serent Capital's portfolio companies. This includes funds and angels.
- Invested before Serent Capital: Saratoga Investment, Benchmark and 14 others have invested in rounds before Serent Capital. There are 3 companies where Saratoga Investment has invested before Serent Capital and 1 company where Benchmark has invested before Serent Capital.
- Top Co-investors of Serent Capital: 3 investors entered a company along with Serent Capital. These include investors like Saratoga Investment (2 companies).
- Invested after Serent Capital: A total of 11 investors have invested in Serent Capital's portfolio after their investments. Top Investors include Horizon (1 company), JMI Management (1 company) and TCV (1 company).
Recent News related to Serent Capital
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The Edge Partners with Serent Capital and Appoints Josh Brenner as CEOBusiness Wire•Apr 27, 2026•The Edge Partnership, Serent Capital
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Serent Capital Announces Exit from Axiom Medical Following Investment from NMS CapitalBusiness Wire•Dec 03, 2025•Serent Capital, NMS Capital, Axiom Medical
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Seven Years Running: Serent Capital Named a Founder-Friendly Investor by Inc. MagazineBusiness Wire•Nov 04, 2025•Serent Capital
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Astira Capital Partners Acquires CallRevu from Serent CapitalGlobal Legal Chronicle•Oct 20, 2025•Astira Capital Partners, Serent Capital, CallRevu
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Edulog Looks to Strategic Growth Investment to Bolster Athena, Streamline BusinessSchool Transportation News•Oct 14, 2025•Edulog, Serent Capital
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