About WillowTree
WillowTree is a venture capital firm founded in 2020. It is primarily based out of New York City, United States. As of Feb 2026, WillowTree is an active investor, having invested in 4 companies, with 2 new investments in the last 12 months. It primarily invests in Seed round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to High Tech and Retail. Most recently it participated in the $***** Seed round of Fibr A lot of funds co-invest with WillowTree, with names like MVP Ventures sharing a substantial percentage of its portfolio. WillowTree has team of 5 people including 4 partners.Key Metrics
Team Members
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed & Series A
WillowTree's List of All Investments
WillowTree has a portfolio of 4 companies. Their most notable investments include Fibr and Mindgard.Their portfolio spans across United States and United Kingdom. They have invested in Enterprise Applications, High Tech, Retail and 2 other sectors, across stages such as Seed, Series A stages. Here is the list of all investments by WillowTree:
1. Fibr
AI based platform offering personalized landing pages for businesses. The platform that allows businesses to create landing pages for ads and audiences. It personalizes the landing page based on location, keyword, ad mapping, localization, and more. It offers solutions to create personalized landing pages and websites, enabling businesses to streamline the marketing efforts, personalize customer experiences, and drive conversions.
Key facts about Fibr
- Founded Year: 2022
- Location: San Francisco (United States)
- Annual Revenue: ₹61.2L as on Mar 31, 2025
- Valuation: $*****
- Stage: Seed
- Total Funding till date: $9.5M
- Employee Count: 44 as on Mar 31, 2026
- Investors: MVP Ventures, Angel List and 12 Others
- Latest Funding Round: Seed, Feb 04, 2026, $*****
- Highlight: Editors' Pick
2. Mindgard
Key facts about Mindgard
- Founded Year: 2022
- Location: London (United Kingdom)
- Valuation: $*****
- Stage: Series A
- Total Funding till date: $11.9M
- Employee Count: 28 as on Mar 31, 2026
- Investors: Lakestar, IQ Capital and 6 Others
- Latest Funding Round: Series A, Dec 20, 2024, $*****
Platform for AI testing and evaluation. It provides solutions for customers to identify and understand issues in AI technology.
Key facts about Distributional
- Founded Year: 2023
- Location: Portland (United States)
- Stage: Series A
- Total Funding till date: $30M
- Employee Count: 11 - 50 as on Jul 17, 2025
- Investors: Operator Stack, Essence VC and 11 Others
- Latest Funding Round: Series A, Oct 10, 2024, $*****
- Highlight: Editors' Pick
4. Tensec
Provider of cross-border payment and FX solutions for international businesses. This company offers a single platform consolidating FX, cross-border payments, and transaction banking services. The platform facilitates real-time payments and multi-currency transactions, streamlining global money movement. It incorporates AI-driven risk assessment and compliance features to accelerate verification processes. Embedded FX hedging and revenue tools are also provided to optimize profitability. The platform aims to improve efficiency and reduce costs associated with international financial transactions.
Key facts about Tensec
- Founded Year: 2023
- Location: Palo Alto (United States)
- Stage: Seed
- Total Funding till date: $12M
- Employee Count: 29 as on Mar 31, 2026
- Investors: Upper90, IGNIA and 7 Others
- Latest Funding Round: Conventional Debt, Nov 10, 2025, $*****
WillowTree's Year-on-Year Investment Trends
WillowTree has invested in 4 companies over the last 3 years, with an average of 1 new investment annually in the last 3 years. In 2025, it made 1 investment, while as of Feb 2026, it has made 1 investment in this year. Its most recent first time investment was in Fibr.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 1 | 0 | 1 |
2025 | 1 | 0 | 1 |
2024 | 1 | 0 | 1 |
2023 | 1 | 0 | 1 |
WillowTree's Investments by Stage
WillowTree has made 3 investments in Seed stage with an average round size of $9.57M and 1 investment in Series A stage with an average round size of $8M.Stage of entry | No. of Investments |
|---|---|
Seed | 3 |
Series A | 1 |
Note: We have considered here, only first round of investments
WillowTree's Investments by Sector
WillowTree has a diverse portfolio, with companies operating in the Enterprise Applications, High Tech, Artificial Intelligence - Industry Applications, Enterprise Infrastructure and FinTech. Notably, it has invested in 4 Enterprise (B2B) companies, 4 Software companies, 4 Tech companies and at least 3 companies focusing on AI-Native.Sector | No. of Investments |
|---|---|
Enterprise Applications | 4 |
High Tech | 3 |
Artificial Intelligence - Industry Applications | 2 |
Enterprise Infrastructure | 1 |
FinTech | 1 |
Others | 2 |
Note: We have considered here, only first round of investments
WillowTree's Investments by Geography
WillowTree has made most investments in United States (3), followed by United Kingdom where it has made 1 investment.Country | No. of Investments |
|---|---|
United States | 3 |
United Kingdom | 1 |
Note: We have considered here, only first round of investments
WillowTree's recent investments
WillowTree has made 1 investments in 2026 so far - Fibr.Here are the most recent investments by WillowTree:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Feb 04, 2026 | United States | Seed | 7640 | [+1] | |
Jun 18, 2025 | United States | Seed | 2673 | [+6] | |
Dec 20, 2024 | United Kingdom | Series A | 4190 | [+3] | |
Dec 14, 2023 | United States | Seed | 7008 | [+4] |
Team profile of WillowTree
WillowTree has a team of 5 members including 4 Partners located in United States. WillowTree's team does not sit on the board of any company as of now.Here is a list of all team members in WillowTree:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Boston | - | - | |
Partner | United States | - | ||
Partner | Palo Alto | - | ||
Partner | New York | - |
Co-investors of WillowTree
Over the past 3 years, 35 investors have co-invested in WillowTree's portfolio companies. This includes funds and angels.
- Invested before WillowTree: Accel, 2am VC and 11 others have invested in rounds before WillowTree. There is 1 company where Accel has invested before WillowTree and 1 company where 2am VC has invested before WillowTree.
- Top Co-investors of WillowTree: 15 investors entered a company along with WillowTree. These include investors like MVP Ventures (1 company).
- Invested after WillowTree: A total of 7 investors have invested in WillowTree's portfolio after their investments. Top Investors include Two Sigma Ventures (1 company), Operator Collective (1 company) and Essence VC (1 company).
Recent News related to WillowTree
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Martech startup Fibr AI raises $5.7 million seed round led by AccelViestories•Feb 05, 2026•WillowTree, Fibr, MVP Ventures, Accel
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Fibr AI Raises $7.5M to Expand Agentic Website PersonalizationContentGrip•Feb 04, 2026•WillowTree, Fibr, MVP Ventures, Accel
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Tensec Secures $12M Seed Funding for Cross-Border Payments Transformationintelligence360•Jun 27, 2025•Tensec, Costanoa, Quiet Capital, WillowTree and 5 others
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Tensec Secures $12M to Transform the $190T Cross-Border Payments MarketPR Newswire•Jun 18, 2025•Tensec, Costanoa, Quiet Capital, WillowTree and 4 others
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UK-based Mindgard raises $8M to protect companies from AI vulnerabilitiesTech Funding News•Dec 20, 2024•Mindgard, Lakestar, IQ Capital, WillowTree and 3 others
