About The Bakery
The Bakery, an accelerator and incubator program founded in 2012, is based in London, United Kingdom. With a presence in 2 countries, it has supported around 21 startups in sectors like Enterprise Applications, High Tech. As of Jan 2026, The Bakery has witnessed 5 portfolio exits. Most notable companies in
its portfolio include Disperse, Flourish and Profinda. The program is backed by a team of 29 people who primarily support startups based in United Kingdom and South Korea.
Key Metrics
The Bakery's List of Top Investments
The Bakery has a portfolio of 21 companies. Their most notable investments include Disperse and Flourish.Their portfolio spans across United Kingdom and South Korea. They have invested in Enterprise Applications, High Tech, Retail and 7 other sectors. Here is the list of top investments by The Bakery:
1. Disperse
Disperse is a provider of artificial intelligence-based construction site monitoring solutions and services. Claims to use computer vision and visual recognition techniques to record, monitor, track, and inspect construction progress. Construction project managers, contractors, and building owners can use the platform for audit trailing, progress tracking, monitoring, and as-built inspection work. The system can also be integrated with Revit, Navisworks, Microsoft Project, Asta Powerproject, and Synchro PRO.
Key facts about Disperse
- Founded Year: 2015
- Location: London (United Kingdom)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $31M
- Employee Count: 100 as on Nov 30, 2020
- Investors: Frontline Ventures, Jigsaw and 31 Others
- Latest Funding Round: Series B, Sep 26, 2022, $*****
- Highlight: Acquired
2. Flourish
Provider of data visualization and storytelling platform. It enables users to create interactive graphs, charts, and visualizations from uploaded datasets.
Key facts about Flourish
- Founded Year: 2016
- Location: London (United Kingdom)
- Stage: Acquired
- Total Funding till date: $1M
- Employee Count: 15 as on Dec 31, 2020
- Investors: The Bakery, Founder Collective and 3 Others
- Latest Funding Round: Seed, Dec 13, 2017, $*****
- Highlight: Acquired
3. Profinda
Provider of AI-powered workforce optimization and resource management software. The company delivers an enterprise-grade platform designed to help professional services organizations align workforce skills, availability, and preferences with business demands. Its AI-driven skills intelligence framework maps employee capabilities and experiences to enable precise talent matching, project staffing, and capacity planning. The platform integrates with existing enterprise systems, supports large-scale organizations, and offers features such as dynamic scheduling, utilization tracking, and data-driven reporting.
Key facts about Profinda
- Founded Year: 2011
- Location: London (United Kingdom)
- Valuation: $*****
- Stage: Series A
- Total Funding till date: $7.74M
- Employee Count: 48 as on Jul 01, 2024
- Investors: Notion, The Bakery and 45 Others
- Latest Funding Round: Conventional Debt, May 16, 2025, $*****
- Highlight: Editors' Pick
4. Bulbshare
Mobile app based community management platform focused on co-creating content. It provides an online customer collaboration platform that enables brands to connect with customer communities anywhere in the world to generate real time insights, customer led ideas, and content that helps brands build better products and services that resonate with customers.
Key facts about Bulbshare
- Founded Year: 2017
- Location: London (United Kingdom)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $2.13M
- Employee Count: 37 as on Dec 31, 2024
- Investors: Blossom Street Ventures, The Bakery and 33 Others
- Latest Funding Round: Seed, Apr 09, 2020, $*****
- Highlight: Acquired

5. Plural AI
AI based search engine for the finance industry. It allows users to collect data from various data sources and write queries without coding to draw insights from the data. It provides solutions for businesses in real time which include insights related to competitors, market size and market performance. Its knowledge engine allows users to perform a vertical search, and implement deep learning techniques and analytics solutions.
Key facts about Plural AI
- Founded Year: 2017
- Location: London (United Kingdom)
- Valuation: $*****
- Stage: Seed
- Total Funding till date: $1.48M
- Employee Count: 6 as on Dec 31, 2024
- Investors: The Bakery, Speedinvest and 17 Others
- Latest Funding Round: Grant (prize money), Dec 31, 2019, $*****
- Highlight: Editors' Pick
Acquired companies in The Bakery's Portfolio
5 companies from The Bakery's portfolio have been acquired. The most recent acquisition were Disperse in Oct 2025 by OpenSpace.Here are The Bakery's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Oct 28, 2025 | - | - | 2142 | |
Oct 17, 2024 | - | - | 8736 | |
Feb 02, 2022 | - | - | 6903 | |
Sep 15, 2021 | - | - | 3252 | |
Mar 28, 2019 | - | - | 7509 |
Team profile of The Bakery
The Bakery has a team of 29 members including 12 Partners, 1 Venture Partner and 14 Principals located in Brazil, United Kingdom and 4 more locations. The Bakery's team does not sit on the board of any company as of now.Here is a list of top team members in The Bakery:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | United Kingdom | - | ||
Partner | London | - | ||
Partner | Sao Paulo | - | - | |
Partner | London | - | ||
Partner | Sao Paulo | - | ||
Partner | Fort Lauderdale | - | ||
Partner | North Miami Beach | - | - | |
Partner | Sao Paulo | - | ||
Partner | Sao Paulo | - | ||
Partner | Rio de Janeiro | - | - | |
Partner | Sao Paulo | - |
Recent News related to The Bakery
•
Marina Almeida, Ex-Natura & Co, is the new partner of The BakeryFusoes & Aquisicoes•Aug 20, 2024•The Bakery, Natura
•
Staged Ventures, by Flavio Pripas and Geraldo Neto, announces investment in The BakeryFusoes & Aquisicoes•Sep 20, 2023•The Bakery, Staged Ventures
•
•
