About Upscale Ventures
Upscale Ventures is an accelerator and incubator program based in Boulder, United States. With a presence in 3 countries, it has supported around 19 startups in sectors like Enterprise Applications, High Tech. As of Oct 2026, Upscale Ventures has 2 unicorns under its belt and has witnessed 2 portfolio exits. Most notable companies in
its portfolio include Vested Finance, Placer and Intellect BPM. The program is backed by a team of 2 people who primarily support Seed startups based in United States. Its latest investment was a $3M Seed round in Curu on May 21, 2020, which also saw participation from Vestigo Ventures and Harlem Capital.
Key Metrics
Location
Boulder, United States
Portfolio Companies
Sectors of Investment
Stages of Investment
Seed
Locations of Investment
Upscale Ventures' List of Top Investments
Upscale Ventures has a portfolio of 19 companies, including 2 unicorns. Their most notable investments include Vested Finance and Placer.Their portfolio spans across United States, India and Philippines. They have invested in Enterprise Applications, High Tech, Retail and 9 other sectors, across stages such as Seed stage. Here is the list of top investments by Upscale Ventures:
Online trading and investment platform. The platform facilitates access to various investment options, including stocks, exchange-traded funds, and alternative assets. It offers tools for portfolio construction, analysis, and management. The platform also provides educational resources and customer support to assist investors.
Key facts about Vested Finance
- Founded Year: 2015
- Location: El Segundo (United States)
- Annual Revenue: 0 - ₹10 Cr as on Mar 31, 2025
- Valuation: $*****
- Stage: Series A
- Total Funding till date: $25.8M
- Employee Count: 69 as on Jun 30, 2025
- Investors: Star Tech NG, Aeroflex Enterprises and 150 Others
- Latest Funding Round: Series A, Jul 02, 2025, $*****
- Highlight: Editors' Pick
2. Placer
Provider of location intelligence and foot traffic data software platform. The platform offers analytics for strategic decisions, along with an enrichment API to pair data with applications and custom reports. A data marketplace is available to enhance insights with datasets. The company provides tools to analyze chain performance, industry trends, and points of interest. Embeddable widgets enhance analytics tools with exported data.
Key facts about Placer
- Founded Year: 2018
- Location: Covina (United States)
- Valuation: $*****
- Stage: Series D
- Total Funding till date: $268M
- Employee Count: 620 as on Sep 30, 2026
- Investors: Akkadian Ventures, HT Ventures and 35 Others
- Latest Funding Round: Series D, Jul 10, 2024, $*****
- Highlight: Editors' Pick
Low code application development software for businesses. It offers QMS to optimize business operations and ensure compliance with various standards such as ISO and FDA. It provides a data management system for capturing, storing, and analyzing information related to occupational health and safety, waste management, and sustainability.
Key facts about Intellect BPM
- Founded Year: 2000
- Location: Los Angeles (United States)
- Stage: Series B
- Total Funding till date: $7.28M
- Employee Count: 104 as on Sep 30, 2026
- Investors: Lighter Capital, Upscale Ventures and 3 Others
- Latest Funding Round: Series B, Dec 22, 2023, $*****
- Highlight: Editors' Pick
4. Standard
Platform offering AI-enabled automated checkout software solutions for offline retailers. It uses cameras that can analyze which items a person picks up and tracks the movements with 3D analysis. Its mobile application is available on Android and iOS platforms.
Key facts about Standard
- Founded Year: 2017
- Location: San Francisco (United States)
- Valuation: $*****
- Stage: Series C
- Total Funding till date: $237M
- Employee Count: 90 as on Sep 30, 2026
- Investors: Frazier VC, EQT and 38 Others
- Latest Funding Round: Series C, Aug 07, 2026, $*****
- Highlight: Editors' Pick
5. Plentina
Plentina provides an online platform for purchase financing. It enables customers to make installment payments for in-store products. It also provides alternative credit scores using machine learning algorithms. It also provides an app-based platform that is available on Android devices.
Key facts about Plentina
- Founded Year: 2019
- Location: Belmont (United States)
- Stage: Seed
- Total Funding till date: $5.3M
- Employee Count: 4 as on Aug 31, 2026
- Investors: Global Founders Capital, Flexcap Ventures Management and 15 Others
- Latest Funding Round: Seed, Nov 15, 2021, $*****
- Highlight: Editors' Pick
Upscale Ventures' Year-on-Year Investment Trends
Its most recent first time investment was in Curu.Upscale Ventures' Investments by Stage
Upscale Ventures has made 2 investments in Seed stage with an average round size of $2.35M.Upscale Ventures' Investments by Sector
Upscale Ventures has a diverse portfolio, with companies operating in the Enterprise Applications, Big Data - Industry Applications, FinTech, HealthTech and Life Sciences. Notably, it has invested in 16 Tech companies, 14 Enterprise (B2B) companies, 14 Software companies and at least 10 companies focusing on Saas.Sector | No. of Investments |
|---|---|
Enterprise Applications | 2 |
Big Data - Industry Applications | 1 |
FinTech | 1 |
HealthTech | 1 |
Life Sciences | 1 |
Others | 1 |
Note: We have considered here, only first round of investments
Upscale Ventures' Investments by Geography
Upscale Ventures has made most investments in United States (2).Upscale Ventures' recent investments
Upscale Ventures has not made any investment in 2026 so far.Here are the most recent investments by Upscale Ventures:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
May 21, 2020 | United States | Seed | 4313 | [+6] | |
May 2019 | United States | Seed | 2592 |
Unicorns in Upscale Ventures' Portfolio
Upscale Ventures has 2 unicorns in its portfolio - Placer and Standard. The most recent unicorn in their portfolio is Placer. It became a unicorn in 2022, 4 years before Upscale Ventures first invested in it.Here is a list of unicorns in Upscale Ventures' portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
66 | Provider of location intelligence and foot traffic data software platform | 2018 | Covina | Series D | tsfljrl | ||
57 | Platform offering AI-enabled automated checkout software solutions for offline retailers | 2017 | San Francisco | Series C | phjwnjb |
Acquired companies in Upscale Ventures' Portfolio
2 companies from Upscale Ventures' portfolio have been acquired. The most recent acquisition was Kona in Jan 2025 by 15Five for $*****.Here are Upscale Ventures' portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jan 28, 2025 | - | - | 9600 | |
Jul 01, 2023 | - | - | 6978 |
Team profile of Upscale Ventures
Upscale Ventures has a team of 2 members located in United States. Upscale Ventures' team does not sit on the board of any company as of now.Co-investors of Upscale Ventures
Over the past 7 years, 20 investors have co-invested in Upscale Ventures's portfolio companies. This includes funds and angels.
- Invested before Upscale Ventures: RevTech Labs, FIS and 2 others have invested in rounds before Upscale Ventures. There is 1 company where RevTech Labs has invested before Upscale Ventures and 1 company where FIS has invested before Upscale Ventures.
- Top Co-investors of Upscale Ventures: 8 investors entered a company along with Upscale Ventures. These include investors like Alumni Ventures (1 company).
- Invested after Upscale Ventures: A total of 8 investors have invested in Upscale Ventures's portfolio after their investments. Top Investors include H/L Ventures (1 company) and Harmonix (1 company).
Recent News related to Upscale Ventures
•
Vested Finance Raises USD 12 Million In Series A To Expand Team And Launch New ProductsEnablers•Apr 06, 2022•Vested, TenOneTen, OVO Fund, Wedbush Ventures and 7 others
•
Curu inks $3m seedVCJ•May 29, 2020•Curu, Vestigo Ventures, Harlem Capital, Matchstick Ventures and 8 others
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Curu Secures $3M in Seed FundingFinSMEs•May 22, 2020•Curu, Harlem Capital, Matchstick Ventures, CFV Ventures and 5 others
