How many acquisitions has Optimizely made so far?

Optimizely has completed 5 acquisitions so far.

List of 5 Acquisitions by Optimizely (Apr 2026)

Q: Which is Optimizely's latest acquisition?

Optimizely's most recent acquisition is NetSpring, a Provider of analytics platform for experimentation, product, web, and customer journeys, acquired in September 2024.

Optimizely has completed 5 acquisitions. Its peak acquisition years include 2021 (2 acquisitions), and 2024 and 2017 (1 acquisition each). Acquisition activity has taken place in 2 countries, specifically United States (4 acquisitions) and Ireland (1 acquisition). Acquisitions have spanned 6 sectors, with prominent activity in MarketingTech (4 acquisitions), Business Intelligence (1 acquisition), and Customer Success Management (1 acquisition). Over the last five years (2020–2025), the average number of acquisitions per year stands at 0.6. There have been 0 acquisitions completed in the current calendar year. The most recent acquisition, completed in September 2024, was of NetSpring, a Mountain View-based provider of an analytics platform for experimentation, product, web, and customer journeys, founded in 2019.

Here's the year on year acquisition history of Optimizely:

Number of Total Acquisitions

Year	# Acquisitions
2024	1
2021	2
2017	1
2014	1

View all Acquisitions by Optimizely

Recent acquisitions by Optimizely

Optimizely's most recent acquisition - NetSpring is a Provider of analytics platform for experimentation, product, web, and customer journeys, founded in 2019 and located in Mountain View. Optimizely acquired it in September 2024 for a price of $*****.

Here is the list of all acquisitions by Optimizely sorted by the latest acquisition date:

Acquired on	Acquired Company	Acquisition Price	Facilitators	Stake Acquired	Acquisition Multiple
Sep 30, 2024	NetSpring	num{	zrjj	15	837
Dec 01, 2021	Welcome	gmga	uiah	73	526
Mar 22, 2021	Zaius	aove	xfmo	60	242

View the full list of acquisitions

Media has covered Optimizely for a total of 13 events in the last 1 year, 6 of them have been about acquisition activity.

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Optimizely appoints Comprend as its first Strategic AI PartnerCision•Jan 15, 2026•Optimizely, Comprend

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Icreon Achieves Platinum Partner Status With OptimizelyNewswire•Nov 20, 2025•Icreon, Optimizely

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Siteimprove & Optimizely Launch AI Agent Integration for Content Compliance & PerformancePR Newswire•Sep 09, 2025•Siteimprove, Optimizely

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Material Announces Strategic Partnership with OptimizelyBusiness Wire•Jul 01, 2025•Material Holdings, Optimizely

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Mobile1st, Inc. Earns Platinum-Level Partnership with OptimizelyHITECH news articles•Jun 18, 2025•Mobile1st, Optimizely

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Optimizely and commercetools Launch Partnership to Modernize Enterprise Retail ExperiencesPR Newswire•May 21, 2025•Optimizely, Commercetools

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View all Acquisitions by Optimizely

Acquisitions by Optimizely

List of Optimizely's Acquisitions

Recent acquisitions by Optimizely

News related to Optimizely's acquisitions

FAQs about Acquisitions by Optimizely