When was Optimizely founded?

Optimizely was founded in 2009 and raised its 1st funding round within a year of its incorporation.

Where is Optimizely located?

Optimizely is headquartered in San Francisco, United States. It is registered at 45, Stockholmsgade, København Ø, 2100.

Who is the current CEO of Optimizely?

Dan Siroker of Optimizely. They are also angel investors in 6 startups, including .

How many employees does Optimizely have?

As of Mar 31, 2026, the latest employee count at Optimizely is 1638.

Is Optimizely a funded company?

Optimizely is a funded company, having raised a total of $200M across 8 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Dec 15, 2009.

When was the latest funding round of Optimizely?

Optimizely's latest funding was a $***** Conventional Debt round on Jun 18, 2019, with participation from 1 investor.

Where does Optimizely rank among its competitors?

Optimizely ranks 10th amongst 298 active competitors, of which 39 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was WP Engine, which secured $52.9K in Feb, 2023.

Who are the top competitors of Optimizely?

Optimizely's top competitors include Adobe, Webflow and CrownPeak. Among them, WP Engine secured the most recent funding round in February, 2023.

Optimizely - 2026 Company Profile, Team, Funding & Competitors

Optimizely is an acquired company based in San Francisco (United States), founded in 2009 by Dan Siroker, Pete Koomen and Iraj Islam. It operates as a Cloud-based platform for digital experience management and content marketing. Optimizely has raised $200M in funding from investors like Andreessen Horowitz, Index Ventures and Founder Collective. The company has 298 active competitors, including 39 funded and 22 that have exited. Its top competitors include companies like Adobe, Webflow and CrownPeak.

Company Details

Cloud-based platform for digital experience management. It provides software for managing digital content, assets, workflows, and approvals. It offers tools to manage and experiment with new features, conduct A-B testing, run campaigns, and manage tasks, plugins & themes.

Website: www.optimizely.com/
Social
Registered Address: 45, Stockholmsgade, København Ø, 2100

Key Metrics

Founded Year

2009

Location

San Francisco, United States

Stage

Acquired

Total Funding

$200M in 8 rounds

Latest Funding Round

Conventional Debt, Jun 18, 2019, $*****

Investors

Andreessen Horowitz & 60 more

Ranked

10^th among 298 active competitors

Employee Count

1,638 as on Mar 31, 2026

Investment & Acquisitions

NetSpring & 4 more

Similar Companies

Adobe & 392 more

Exit Details

Acquired by Episerver (Sep 03, 2020)

View Optimizely's full profile

Optimizely is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Optimizely ApS CIN: 32761747 , Denmark, Active	Dec 13, 2009	-	5 (As on Mar 31, 2024)
OPTIMIZELY NORTH AMERICA INC. CIN: 756577 , United States, Active	Jul 11, 2023	-	-	-

Optimizely got acquired by Episerver on Sep 03, 2020. It was facilitated by Insight Partners, Goldman Sachs and District Capital Partners.

Click here to take a look at Optimizely's acquisition in detail

Optimizely has raised a total funding of $200M over 8 rounds. Its first funding round was on Dec 15, 2009. Its latest funding round was a Conventional Debt round on Jun 18, 2019 for $*****. 1 investor participated in its latest round. Optimizely has 41 institutional investors and 20 angel investors.

Here is the list of recent funding rounds of Optimizely:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 18, 2019	2420218	Conventional Debt	3608214	5837306	2574879	4978949
Jun 03, 2019	5079202	Series D	6416393	2596779	4766444	Accenture
Sep 30, 2015	9129811	Series C	9005831	1271199	Index Ventures	Andreessen Horowitz & 9 more

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View details of Optimizely's funding rounds and investors

The founders of Optimizely are Dan Siroker, Pete Koomen and Iraj Islam.

Here are the details of Optimizely's key team members:

Dan Siroker: Former Co-Founder & CEO of Optimizely and founder of 1 other company. They are also an angel investor in 6 startups.
Pete Koomen: Co-Founder of Optimizely and founder of 1 other company. They are also an angel investor in 5 startups.
Iraj Islam: Co-founder and CTO of Optimizely.

View details of Optimizely's Founder profiles and Board Members

Optimizely's employee count trend

Optimizely has 1,638 employees as of Mar 26. Here is Optimizely's employee count trend over the years:

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Top competitors of Optimizely include Adobe, Webflow and CrownPeak. Here is the list of Top 10 competitors of Optimizely, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Adobe 1982, San Jose (United States), Public	AI powered marketing creative management and customer journey management platform	-	Apple, Alcor Fund & 13 others	83/100
2nd	Webflow 2012, San Francisco (United States), Series C	Cloud based website development platform	$336M	Accel, Y Combinator & 39 others	79/100
3rd	CrownPeak 2001, Denver (United States), Acquired	Cloud-based digital experience management & website personalization platform	$62M	SunAmerica Ventures, K1 Investment Management ... & 4 others	75/100
4th	BloomReach 2009, Mountain View (United States), Series F	SaaS-based product discovery and personalization solutions for e-commerce businesses	$422M	Bain Capital Ventures, New Enterprise Associates ... & 16 others	74/100
5th	Fullstory 2014, Atlanta (United States), Series D	Provider of behavioral data analytics platform with AI-driven insights and automations	$196M	Kleiner Perkins, Permira & 7 others	72/100
6th	Acquia 2007, Boston (United States), Acquired	Provider of a digital experience platform for content, community, and commerce	$174M	North Bridge Venture Partners, Centerview Capital ... & 17 others	71/100
7th	Sitecore 2001, Sausalito (United States), Acquired	Cloud-based platform for digital experience management	$1.23B	TCV, Nordic Makers & 4 others	68/100
8th	WP Engine 2010, Austin (United States), Series C	Cloud-based platform for digital experience management	$267M	Silver Lake, North Bridge Venture Partners ... & 14 others	64/100
9th	Pepper Content 2017, Wilmington (United States), Series A	AI-powered content creation, planning and marketing solution	$18.9M	Bessemer Venture Partners, Lightspeed India ... & 43 others	63/100
10th	Optimizely 2009, San Francisco (United States), Acquired	Cloud-based platform for digital experience management and content marketing	$200M	Odenn Ventures, Stock Capital Banker & 59 others	62/100

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Optimizely has not made any investments yet. Optimizely has made 5 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Sep 30, 2024	Acquisition	NetSpring	2019	Mountain View (United States)
Dec 01, 2021	Acquisition	Welcome	2016	New York City (United States)
Mar 22, 2021	Acquisition	Zaius	2012	Leesburg (United States)