Optimizely - About the company
Optimizely is an acquired company based in San Francisco (United States), founded in 2009 by Dan Siroker, Pete Koomen and Iraj Islam. It operates as a Cloud-based platform for digital experience management and content marketing. Optimizely has raised $200M in funding from investors like Andreessen Horowitz, Index Ventures and Founder Collective. The company has 450 active competitors, including 57 funded and 39 that have exited. Its top competitors include companies like Adobe, Webflow and BloomReach.
Company Details
Cloud-based platform for digital experience management. It provides software for managing digital content, assets, workflows, and approvals. It offers tools to manage and experiment with new features, conduct A-B testing, run campaigns, and manage tasks, plugins & themes.
- Website
- www.optimizely.com/
- Social
- Registered Address
- 45, Stockholmsgade, København Ø, 2100
Key Metrics
Founded Year
2009
Location
San Francisco, United States
Stage
Acquired
Total Funding
$200M in 8 rounds
Latest Funding Round
Investors
Ranked
11th among 450 active competitors
Employee Count
1,650 as on Apr 30, 2026
Exit Details
Acquired by Episerver (Sep 03, 2020)
Legal entities associated with Optimizely
Optimizely is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Optimizely ApS CIN: 32761747 , Denmark, Active | Dec 13, 2009 | - | 5 (As on Mar 31, 2024) | |
OPTIMIZELY NORTH AMERICA INC. CIN: 756577 , United States, Active | Jul 11, 2023 | - | - | - |
Optimizely's acquisition details
Optimizely got acquired by Episerver on Sep 03, 2020.
Click here to take a look at Optimizely's acquisition in detail
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Optimizely's funding and investors
Optimizely has raised a total funding of $200M over 8 rounds. Its first funding round was on Dec 15, 2009. Its latest funding round was a Conventional Debt round on Jun 18, 2019 for $*****. 1 investor participated in its latest round. Optimizely has 41 institutional investors and 20 angel investors.
Here is the list of recent funding rounds of Optimizely:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jun 18, 2019 | 9882011 | Conventional Debt | 6769345 | 4382206 | 3618841 | 7962702 |
Jun 03, 2019 | 7348424 | Series D | 8375878 | 6473984 | 2401832 | |
Sep 30, 2015 | 7516531 | Series C | 8735396 | 6262579 |
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Optimizely's founders and board of directors
Founder? Claim ProfileHere are the details of Optimizely's key team members:
- Dan Siroker: Former Co-Founder & CEO of Optimizely and founder of 1 other company. They are also an angel investor in 6 startups.
- Pete Koomen: Co-Founder of Optimizely and founder of 1 other company. They are also an angel investor in 5 startups.
- Iraj Islam: Co-founder and CTO of Optimizely.
View details of Optimizely's Founder profiles and Board Members
Optimizely's employee count trend
Optimizely has 1,650 employees as of Apr 26. Here is Optimizely's employee count trend over the years:
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Optimizely's Competitors and alternates
Top competitors of Optimizely include Adobe, Webflow and BloomReach. Here is the list of Top 10 competitors of Optimizely, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Adobe 1982, San Jose (United States), Public | AI powered marketing creative management and customer journey management platform | - | 82/100 | |
2nd | Webflow 2012, San Francisco (United States), Series C | Cloud based website development platform | $336M | 80/100 | |
3rd |  BloomReach 2009, Mountain View (United States), Series F | SaaS-based product discovery and personalization solutions for e-commerce businesses | $422M | 74/100 | |
4th | CrownPeak 2001, Denver (United States), Acquired | Cloud-based digital experience management & website personalization platform | $62M | 72/100 | |
5th | Acquia 2007, Boston (United States), Acquired | Provider of a digital experience platform for content, community, and commerce | $174M | 71/100 | |
6th |  Fullstory 2014, Atlanta (United States), Series D | Provider of behavioral data analytics platform with AI-driven insights and automations | $196M | 71/100 | |
7th | Bazaarvoice 2005, Austin (United States), Acquired | Provider of platform for user-generated content, ratings, reviews, and syndication | $20.4M | 71/100 | |
8th | Sitecore 2001, Sausalito (United States), Acquired | Cloud-based platform for digital experience management | $1.23B | 68/100 | |
9th | Yottaa 2009, Waltham (United States), Series E | Provider of web performance and security solutions for eCommerce businesses | $63.8M | 63/100 | |
10th | Skyword 2010, Boston (United States), Series C | Content marketing software for businesses | $59.4M | 63/100 | |
11th | Optimizely 2009, San Francisco (United States), Acquired | Cloud-based platform for digital experience management and content marketing | $200M | 62/100 |
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Optimizely's Investments and acquisitions
Optimizely has not made any investments yet. Optimizely has made 5 acquisitions.Here is the list of latest three $acquisitions:Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Sep 30, 2024 | Acquisition | 2019 | Mountain View (United States) | |
Dec 01, 2021 | Acquisition | 2016 | New York City (United States) | |
Mar 22, 2021 | Acquisition | 2012 | Leesburg (United States) |
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Reports related to Optimizely
Here is the latest report on Optimizely's sector:
News related to Optimizely
Filter this listMedia has covered Optimizely for a total of 18 events in the last 1 year, 9 of them have been about company updates and 6 about partnerships.
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Optimizely Recognized as a Leader in Gartner® Magic Quadrant™ for Content Marketing PlatformsMarTech Series•Apr 14, 2026•Optimizely
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Optimizely's Opal University Builds 375 AI Agents Amid Growing Demand for AI TrainingMarTech Series•Apr 14, 2026•Optimizely
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Optimizely Named a Leader in 2026 Gartner Magic Quadrant for Personalization EnginesPR Newswire•Feb 05, 2026•Optimizely
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Optimizely Research Reveals Rise of AI-Powered Agentic Content EcosystemsMarTech Series•Dec 17, 2025•Optimizely
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FAQs about Optimizely
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