When was 100percent founded?

100percent was founded in 2012.

Where is 100percent located?

100percent is headquartered in San Diego, United States.

How many employees does 100percent have?

As of Sep 30, 2026, the latest employee count at 100percent is 1354.

Where does 100percent rank among its competitors?

100percent ranks 4th amongst 73 active competitors, of which 5 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Aventon, which secured an undisclosed amount in Mar, 2022.

Who are the top competitors of 100percent?

100percent's top competitors include Specialized, Aventon and United Wheels. Among them, Aventon secured the most recent funding round in March, 2022.

100percent - 2026 Company Profile & Competitors

Company Details

Retailer of performance eyewear, sports goggles, helmets, and protective gloves. The product inventory includes sunglasses designed for baseball, running, and cycling, alongside protective gear for motocross and mountain biking. Offerings consist of goggles for snow and off-road sports, as well as various styles of athletic gloves. The merchandise focuses on equipment for outdoor activities and competitive racing environments.

Website: www.100percent.com/
Social

Key Metrics

Founded Year

2012

Location

San Diego, United States

Stage

Unfunded

Ranked

4^th among 73 active competitors

Employee Count

1,354 as on Sep 30, 2026

Similar Companies

Specialized & 245 more

View 100percent's full profile

100percent has not raised any funding rounds yet.

100percent's employee count trend

100percent has 1,354 employees as of Sep 26. Here is 100percent's employee count trend over the years:

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Top competitors of 100percent include Specialized, Aventon and United Wheels. Here is the list of Top 10 competitors of 100percent, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Specialized 1974, Morgan Hill (United States), Unfunded	Manufacturer & retailer of sports equipment & accessories	-	-	61/100
2nd	Aventon 2012, Brea (United States), Seed	Manufacturer of electric bicycles	-	Gaorong Capital, HSG	59/100
3rd	United Wheels Miamisburg (United States), Unfunded	Global manufacturer of bicycles and e-bikes for various riding styles	-	-	39/100
4th	100percent 2012, San Diego (United States), Unfunded	Retailer of performance eyewear, sports goggles, helmets, and protective gloves	-	-	42/100
5th	Cane Creek 1996, Fletcher (United States), Unfunded	Manufacturer of high-performance bicycle components	-	-	36/100
6th	Dorel Sports 1971, Wilton (United States), Acquired	Manufacturer of bicycles	-	-	35/100
7th	Felt Bicycles 2010, Irvine (United States), Acquired	Performance bicycles engineered for speed, innovation, and rider-focused design	-	-	34/100
8th	ElliptiGO 2006, San Diego (United States), Seed	Manufacturer of bicycles	$2M	SDSI	34/100
9th	Highway 2 2006, Reno (United States), Acquired	Distributor of cycling brands, specializing in bicycle components and accessories	-	-	32/100
10th	Raleigh Bicycle 1887, Simi Valley (United States), Acquired	Provider of sports equipment	-	-	29/100