When was Specialized founded?

Specialized was founded in 1974.

Where is Specialized located?

Specialized is headquartered in Morgan Hill, United States. It is registered at 6, Lundvej, Horsens, 8700.

Who is the current CEO of Specialized?

Mike Sinyard of Specialized. They have also founded 1 company.

How many employees does Specialized have?

As of Sep 30, 2026, the latest employee count at Specialized is 2516.

Where does Specialized rank among its competitors?

Specialized ranks 1st amongst 74 active competitors, of which 5 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Aventon, which secured an undisclosed amount in Mar, 2022.

Who are the top competitors of Specialized?

Specialized's top competitors include Aventon, 100percent and Cane Creek. Among them, Aventon secured the most recent funding round in March, 2022.

Specialized - 2026 Company Profile, Team, Competitors & Financials

Specialized is an unfunded company based in Morgan Hill (United States), founded in 1974 by Nori Brotherton and Mike Sinyard. It operates as a Manufacturer & retailer of sports equipment & accessories. Specialized has not raised any funding yet. The company has 74 active competitors, including 5 funded and 11 that have exited. Its top competitors include companies like Aventon, 100percent and Cane Creek.

Company Details

Website: www.specialized.com/us/en
Social
Email ID: *****@specialized.com
Phone Number: +1 **********
Registered Address: 6, Lundvej, Horsens, 8700

Key Metrics

Founded Year

1974

Location

Morgan Hill, United States

Stage

Unfunded

Ranked

1^st among 74 active competitors

Employee Count

2,516 as on Sep 30, 2026

Investment & Acquisitions

Rutland Cycling & 2 more

Similar Companies

Aventon & 254 more

View Specialized's full profile

Specialized is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Specialized Denmark ApS CIN: 40912673 , Denmark, Active	Nov 05, 2019	-	34 (As on Mar 31, 2024)

Specialized has not raised any funding rounds yet.

The founders of Specialized are Nori Brotherton and Mike Sinyard. Mike Sinyard is the CEO of Specialized.

Here are the details of Specialized's key team members:

Nori Brotherton: Former ecutive Administrator to Founder/C-Suite Team of Specialized.
Mike Sinyard: Founder & CEO of Specialized.

View details of Specialized's Founder profiles and Board Members

Specialized's employee count trend

Specialized has 2,516 employees as of Sep 26. Here is Specialized's employee count trend over the years:

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Top competitors of Specialized include Aventon, 100percent and Cane Creek. Here is the list of Top 10 competitors of Specialized, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Specialized 1974, Morgan Hill (United States), Unfunded	Manufacturer & retailer of sports equipment & accessories	-	-	61/100
2nd	Aventon 2012, Brea (United States), Seed	Manufacturer of electric bicycles	-	Gaorong Capital, HSG	61/100
3rd	100percent 2012, San Diego (United States), Unfunded	Retailer of performance eyewear, sports goggles, helmets, and protective gloves	-	-	42/100
4th	Cane Creek 1996, Fletcher (United States), Unfunded	Manufacturer of high-performance bicycle components	-	-	38/100
5th	United Wheels Miamisburg (United States), Unfunded	Global manufacturer of bicycles and e-bikes for various riding styles	-	-	38/100
6th	Felt Bicycles 2010, Irvine (United States), Acquired	Performance bicycles engineered for speed, innovation, and rider-focused design	-	-	36/100
7th	Dorel Sports 1971, Wilton (United States), Acquired	Manufacturer of bicycles	-	-	35/100
8th	ElliptiGO 2006, San Diego (United States), Seed	Manufacturer of bicycles	$2M	SDSI	33/100
9th	Sole Bicycles 2009, Los Angeles (United States), Unfunded	Private label brand of bicycles and accessories	-	-	31/100
10th	Highway 2 2006, Reno (United States), Acquired	Distributor of cycling brands, specializing in bicycle components and accessories	-	-	30/100

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Specialized has acquired 3 companies including Rutland Cycling, INFINITY CYCLES and Machines For Freedom. Specialized has not made any investments as of now.

Here is the list of its acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Aug 01, 2022	Acquisition	Rutland Cycling	1981	Hitchin (United Kingdom)
Apr 14, 2022	Acquisition	INFINITY CYCLES	2009	Durham (United Kingdom)
Jun 04, 2018	Acquisition	Machines For Freedom	2013	Santa Monica (United States)