When was Adimo founded?

Adimo was founded in 2012 and raised its 1st funding round 5 years after it was founded.

Where is Adimo located?

Adimo is headquartered in Glasgow, United Kingdom.

Who is the current CEO of Adimo?

Richard Kelly and Richard Kelly s of Adimo. Richard Kelly is also angel investors in 2 startups.

Which legal entities is Adimo associated with?

Adimo is associated with Rico Developments Limited.

How many employees does Adimo have?

As of Mar 31, 2026, the latest employee count at Adimo is 16.

Is Adimo a funded company?

Adimo is a funded company, having raised a total of $4.84M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Feb 21, 2017.

When was the latest funding round of Adimo?

Adimo's latest funding was a $***** Series A round on Aug 30, 2023, with participation from 1 investor.

Where does Adimo rank among its competitors?

Adimo ranks 6th amongst 30 active competitors, of which 11 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Rezolve, which secured $200M in Sep, 2025.

Who are the top competitors of Adimo?

Adimo's top competitors include Catenoid, Carted and ChannelSight. Among them, Rezolve secured the most recent funding round in September, 2025.

Adimo - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Provider of digital marketing solutions for e-commerce brands. It connects brands with shoppers and integrates online marketing campaigns, including display advertisements, content, social media, and video to make it shoppable.

Website: adimo.co
Social
Email ID: *****@adimo.co

Key Metrics

Founded Year

2012

Location

Glasgow, United Kingdom

Stage

Series A

Total Funding

$4.84M in 3 rounds

Latest Funding Round

Series A, Aug 30, 2023, $*****

Investors

Maven Capital Partners & 56 more

Ranked

6^th among 30 active competitors

Employee Count

16 as on Mar 31, 2026

Similar Companies

Catenoid & 59 more

View Adimo's full profile

Adimo is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Rico Developments Limited CIN: SC371462 , United Kingdom, Active	Jan 19, 2010	-	38 (As on Dec 31, 2021)

Adimo has raised a total funding of $4.84M over 3 rounds. Its first funding round was on Feb 21, 2017. Its latest funding round was a Series A round on Aug 30, 2023 for $*****. 1 investor participated in its latest round. Adimo has 11 institutional investors and 46 angel investors.

Here is the list of recent funding rounds of Adimo:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 30, 2023	5416764	Series A	4836275	7126661	1457598	8190099
Mar 03, 2021	2756423	Seed	6107386	5576701	6042012	Scottish Investment Bank & 3 more
Feb 21, 2017	3006365	Seed	2800668	5771486	2691416	Scottish Enterprise & 2 more

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View details of Adimo's funding rounds and investors

The founders of Adimo is Richard Kelly.

Here are the details of Adimo's key team members:

Richard Kelly: Co-Founder & CEO of Adimo.
Richard Kelly: CEO of Adimo. They are also an angel investor in 2 startups.

View details of Adimo's Founder profiles and Board Members

Adimo's employee count trend

Adimo has 16 employees as of Mar 26. Here is Adimo's employee count trend over the years:

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Top competitors of Adimo include Catenoid, Carted and ChannelSight. Here is the list of Top 10 competitors of Adimo, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Catenoid 2011, Seoul (South Korea), Series C	Digital platform providing video streaming, player, management, analytics, and commerce platforms	$20.3M	DTCP, Atinum Investment & 6 others	63/100
2nd	Carted 2020, San Francisco (United States), Deadpooled	Provider of API commerce solution for businesses	$10.6M	Blackbird Ventures, V1.VC & 5 others	56/100
3rd	ChannelSight 2013, Dublin (Ireland), Series B	Cloud-based industry specific marketing solutions for eCommerce	$13.8M	Nauta Capital, Connected Capital & 4 others	55/100
4th	City Hive 2014, New York City (United States), Funding Raised	Provider of software suite solutions for e-commerce busineses	-	Cloquet Capital Partners, World Trade Ventures ... & 3 others	54/100
5th	Rezolve 2016, London (United Kingdom), Public	Developer of AI-driven solutions for conversational commerce and product discovery	$36.5M	JULLEN GLOBAL, SYZ Property Invest & 27 others	49/100
6th	Adimo 2012, Glasgow (United Kingdom), Series A	Provider of digital marketing solutions for e-commerce brands	$4.84M	Scottish Enterprise, Galvanise & 55 others	40/100
7th	Nimblecommerce 2008, Santa Clara (United States), Acqui-Hired	Commerce Platform to maximize digital revenues for publishers and suppliers	$4.7M	Icon Ventures, Viola Group & 3 others	44/100
8th	Tipser 2012, Stockholm (Sweden), Acquired	Provider of checkout solutions for e-commerce businesses	-	Quinary Investment, Zentro & 1 others	43/100
9th	Sophia 2007, San Francisco (United States), Acquired	Sustainable travel tips and eco-tourism experiences in Australia and beyond	$6.6M	ACF Investors, Atlantic Bridge	41/100
10th	Two Tap 2013, Palo Alto (United States), Seed	Provider of checkout solutions for e-commerce businesses and brands	$2.7M	Digital Garage, SV Angel & 10 others	40/100