When was Adpay founded?

Adpay was founded in 2002 and raised its 1st funding round 2 years after it was founded.

Where is Adpay located?

Adpay is headquartered in Englewood, United States.

How many employees does Adpay have?

As of Jul 01, 2024, the latest employee count at Adpay is 10.

Is Adpay a funded company?

Adpay is a funded company, having raised a total of $2.83M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Dec 13, 2004.

When was the latest funding round of Adpay?

Adpay's latest funding was a $***** Convertible Debt round on Nov 2008, with participation from 0 investor. Its primary sector is AdTech. In United States, the AdTech sector has seen $1.54B in funding in 2026 to date.

Where does Adpay rank among its competitors?

Adpay ranks 7th amongst 59 active competitors, of which 11 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Sett, which secured $30M in Mar, 2026.

Who are the top competitors of Adpay?

Adpay's top competitors include Aarki, Sett and Kargo. Among them, Sett secured the most recent funding round in March, 2026.

Adpay - 2026 Company Profile, Team, Funding & Competitors

Adpay is an acquired company based in Englewood (United States), founded in 2002 by Mike Heene. It operates as an Online classified advertising solution provider. Adpay has raised $2.83M in funding. The company has 59 active competitors, including 11 funded and 7 that have exited. Its top competitors include companies like Aarki, Sett and Kargo.

Company Details

AdPay is an online classified advertising solution provider for media companies and affinity websites providing user journey on mobile devices – in-app and mobile web. Client list includes The Buffalo News, Black Press, Gannett, The San Diego Union-Tribune, Swift S Communications, Quincy among others.

Website: adpay.com
Email ID: *****@adpay.com
Phone Number: +1 **********

Key Metrics

Founded Year

2002

Location

Englewood, United States

Stage

Acquired

Total Funding

$2.83M in 2 rounds

Latest Funding Round

Convertible Debt, Nov 2008, $*****

Investors

GlidePath Partners & 1 more

Ranked

7^th among 59 active competitors

Employee Count

10 as on Jul 01, 2024

Similar Companies

Aarki & 106 more

Exit Details

Acquired by Ancestry (May 18, 2016)

View Adpay's full profile

Adpay got acquired by Ancestry on May 18, 2016.

Click here to take a look at Adpay's acquisition in detail

Adpay has raised a total funding of $2.83M over 2 rounds. Its first funding round was on Dec 13, 2004. Adpay has 2 institutional investors.

Here is the list of recent funding rounds of Adpay:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 2008	3973890	Convertible Debt	3062082	7741407	9128417	9161143
Dec 13, 2004	2673826	Series A	7769390	9837873	7276666	Appian Ventures

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View details of Adpay's funding rounds and investors

The founders of Adpay is Mike Heene.

Here are the details of Adpay's key team members:

Mike Heene: Founder of Adpay.
Contact Info: 1 email address and 1 phone number

View details of Adpay's Founder profiles and Board Members

Adpay's employee count trend

Adpay has 10 employees as of Jul 24. Here is Adpay's employee count trend over the years:

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Top competitors of Adpay include Aarki, Sett and Kargo. Here is the list of Top 10 competitors of Adpay, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Aarki 2010, Mountain View (United States), Acquired	Provides a platform for both creative optimization and programmatic media buying	$10M	Walden Venture Capital, Scrum Ventures & 3 others	57/100
2nd	Sett 2022, Tel Aviv (Israel), Series B	Provider of AI-powered mobile game ad creative generation	$57M	Bessemer Venture Partners, Greenfield Partners ... & 4 others	51/100
3rd	Kargo 2003, New York City (United States), Unfunded	Premium advertising solutions provider, driving results across mobile, CTV, and social	-	-	48/100
4th	Adludio 2012, London (United Kingdom), Series A	AI powered mobile ad creation and management platform	$20.5M	Mercia, DIP Capital & 25 others	48/100
5th	Novosol 2008, Singapore (Singapore), Series B	Mobile advertising platform for enterprise business and SMEs	$7M	-	42/100
6th	TreSensa 2011, New York City (United States), Acquired	Playable advertisements provider for marketing of games and brands	$8.62M	GrapeArborVC, Tribal Ventures	40/100
7th	Adpay 2002, Englewood (United States), Acquired	Online classified advertising solution provider	$2.83M	GlidePath Partners, Appian Ventures	39/100
8th	Sprout 2006, Honolulu (United States), Acqui-Hired	Platform for creating multi-channel compatible ads	$8.3M	Kolohala Ventures, USAID	35/100
9th	Sesame Labs 2022, San Francisco (United States), Seed	Developer of an AI platform for creating and managing digital ads	$4.5M	Wing Venture Capital, Patron & 8 others	35/100
10th	ARGeo 2017, Milan (Italy), Seed	Augmented reality mobile app to market products	$238K	Startup Lisboa	34/100