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Sett - About the company

Sett is a series B company based in Tel Aviv (Israel), founded in 2022 by Yoni Blumenfeld and Amit Carmi. It operates as a Provider of AI-powered mobile game ad creative generation. Sett has raised $57M in funding from Bessemer Venture Partners and Greenfield Partners. The company has 58 active competitors, including 11 funded and 7 that have exited. Its top competitors include companies like Aarki, Kargo and Adludio.

Company Details

Provider of AI-powered mobile game ad creative generation. This platform enables mobile game user acquisition and marketing teams to ideate, produce, and launch new ad creative concepts at scale. It delivers ready-to-use video and playable ad creatives, maximizing content output without compromising quality. An optimization engine analyzes campaign data and competitor insights to ensure all creative content is designed for better business results. The platform allows exploration of bold creative concepts to enrich user acquisition strategies, requiring no asset uploads or complex integrations. The technology seamlessly replicates game design, providing instant value with zero onboarding.
Key Metrics
Founded Year
2022
Location
Tel Aviv, Israel
Stage
Series B
Total Funding
$57M in 3 rounds
Latest Funding Round
Ranked
Employee Count
206 as on Jul 31, 2026
Investment & Acquisitions
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Sett's funding and investors

Sett has raised a total funding of $57M over 3 rounds. Its first funding round was on 2022. Its latest funding round was a Series B round on Mar 30, 2026 for $*****. 3 investors participated in its latest round. Sett has 5 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Sett:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Mar 30, 2026
9946082
Series B
7326246
2194206
1591658
3214018
May 08, 2025
3010665
Series A
6684987
4187912
7458928
2022
2121
Seed
2701
2893
9941
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Sett's founders and board of directors

Founder? Claim Profile
The founders of Sett are Yoni Blumenfeld and Amit Carmi. Amit Carmi is the CEO of Sett.
Here are the details of Sett's key team members:

Sett's employee count trend

Sett has 206 employees as of Jul 26. Here is Sett's employee count trend over the years:
Employee count trend for Sett
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Sett's Competitors and alternates

Top competitors of Sett include Aarki, Kargo and Adludio. Here is the list of Top 10 competitors of Sett, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Aarki
Aarki
2010, Mountain View (United States), Acquired
Provides a platform for both creative optimization and programmatic media buying
$10M
57/100
2nd
Logo for Sett
Sett
2022, Tel Aviv (Israel), Series B
Provider of AI-powered mobile game ad creative generation
$57M
51/100
3rd
Logo for Kargo
Kargo
2003, New York City (United States), Unfunded
Premium advertising solutions provider, driving results across mobile, CTV, and social
-
-
48/100
4th
Logo for Adludio
Adludio
2012, London (United Kingdom), Series A
AI powered mobile ad creation and management platform
$20.5M
48/100
5th
Logo for Novosol
Novosol
2008, Singapore (Singapore), Series B
Mobile advertising platform for enterprise business and SMEs
$7M
-
42/100
6th
Logo for TreSensa
TreSensa
2011, New York City (United States), Acquired
Playable advertisements provider for marketing of games and brands
$8.62M
40/100
7th
Logo for Adpay
Adpay
2002, Englewood (United States), Acquired
Online classified advertising solution provider
$2.83M
39/100
8th
Logo for Sprout
Sprout
2006, Honolulu (United States), Acqui-Hired
Platform for creating multi-channel compatible ads
$8.3M
35/100
9th
Logo for Sesame Labs
Sesame Labs
2022, San Francisco (United States), Seed
Developer of an AI platform for creating and managing digital ads
$4.5M
35/100
10th
Logo for ARGeo
ARGeo
2017, Milan (Italy), Seed
Augmented reality mobile app to market products
$238K
34/100
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Sett's Investments and acquisitions

Sett has a total of 1 investment in Sherpa. Sett has not made any acquisitions as of now.

Reports related to Sett

Here is the latest report on Sett's sector:

News related to Sett

Media has covered Sett for a total of 3 events in the last 1 year.
AI in Gaming Startup Sett Secures $27MBitcoin Ethereum NewsMay 08, 2025Sett
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