Adpushup - About the company
Adpushup is an acquired company based in Wilmington (United States), founded in 2013 by Atul Agarwal. It operates as an Ad revenue optimization platform connecting publishers to premium advertising exchanges. Adpushup has raised $632K in funding from Kima Ventures and Geniee, with last known valuation of $*****. The company has 10 active competitors, including 4 that have exited. Its top competitors include companies like AmpedSense, AdSecure and Advalidation.
Company Details
Ad revenue optimization platform connecting publishers to premium advertising exchanges. It empowers content creators to maximize revenue through advanced ad serving technology and expert ad operations. The platform offers header bidding, innovative ad formats, video ads, ad layout optimization, adblock recovery, and AMP ads. It provides ad mediation solutions for AdSense publishers, independent publishers, and enterprise media. The company focuses on improving clickthrough rates, maximizing eCPMs, and ensuring fast ad delivery. It uses machine learning for continuous optimization and offers features like quick integration, dedicated account managers, and Google policy compliance assistance. The platform supports various ad formats, including sticky ads, docked ads, in-image ads, and native ads. It is a technology company offering software solutions in the advertising space.
- Website
- www.adpushup.com/
- Email ID
- *****@adpushup.com
- Registered Address
- Unit No. 901-908, Dr Gopaldas, Bhawan, 9 Floor, 28 Barakhamba Road, Connaught Place, Central Delhi, New Delhi, Delhi, India, 110001
Key Metrics
Founded Year
2013
Location
Wilmington, United States
Stage
Acquired
Total Funding
$632K in 2 rounds
Latest Funding Round
Last Known Valuation
$***** as on Aug 08, 2016
Investors
Ranked
1st among 10 active competitors
Employee Count
173 as on May 31, 2026
Similar Companies
Exit Details
Acquired by Geniee (Mar 02, 2023)
Legal entities associated with Adpushup
Adpushup is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
GENIEE SOFTWARE INDIA PRIVATE LIMITED CIN: U72300DL2014PTC271965 , India, Active | Sep 26, 2014 | ₹10 - ₹50 Cr (As on Mar 31, 2025) | 98 (As on Aug 01, 2025) |
Adpushup's acquisition details
Click here to take a look at Adpushup's acquisition in detail
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Adpushup's funding and investors
Adpushup has raised a total funding of $632K over 2 rounds. Its first funding round was on Oct 30, 2014. Its latest funding round was a Series A round on Aug 09, 2016 for $*****. 2 investors participated in its latest round. Adpushup has 8 institutional investors and 7 angel investors.
Here is the list of recent funding rounds of Adpushup:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Aug 09, 2016 | 8259412 | Series A | 8014753 | 4303932 | 7834605 | 5235617 |
Oct 30, 2014 | 1896128 | Angel | 8933243 | 7690867 |
View details of Adpushup's funding rounds and investors
Adpushup's founders and board of directors
Founder? Claim ProfileHere are the details of Adpushup's key team members:
- Atul Agarwal: Co-Founder of Adpushup and founder of 1 other company. They are also an angel investor in 5 startups.Contact Info: 1 email address and 1 phone number
- Tomoaki Kudo: CEO of Adpushup. Contact Info: 1 email address
- Keisuke Terada: CEO of Adpushup. Contact Info: 1 email address
View details of Adpushup's Founder profiles and Board Members
Adpushup's employee count trend
Adpushup has 173 employees as of May 26. Here is Adpushup's employee count trend over the years:
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Adpushup's Competitors and alternates
Top competitors of Adpushup include AmpedSense, AdSecure and Advalidation. Here is the list of Top 10 competitors of Adpushup, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Adpushup 2013, Wilmington (United States), Acquired | Ad revenue optimization platform connecting publishers to premium advertising exchanges | $632K | 47/100 | |
2nd | AmpedSense 2013, San Diego (United States), Acquired | Optimize AdSense earnings with split testing WordPress plugin | - | - | 28/100 |
3rd | Platform offering ad verification solution | - | - | 27/100 | |
4th | Advalidation 2010, Stockholm (Sweden), Acquired | Tool to identify ads that risk poor viewability | - | - | 26/100 |
5th | Bluefin Technology Partners 2005, Andover (United States), Unfunded | Publisher-centric ad verification and analysis platform | - | - | 24/100 |
6th | Engage Media Group 2022, London (United Kingdom), Unfunded | Publisher of business-to-business digital content, including technology news and analysis | - | - | 20/100 |
7th | Sellers.guide 2021, Tel Aviv (Israel), Public | Provider of tools for analyzing and managing ads.txt files | - | - | 18/100 |
8th | Ad platform for publishers to add video stories | - | 16/100 | ||
9th | Brainbox Digital 2013, London (United Kingdom), Unfunded | API to deliver relevant content | - | - | 16/100 |
10th | ![]() PublisherGrowth 2022, United Kingdom, Unfunded | Platform providing suite of solutions for publishers | - | - | 16/100 |
Looking for more details on Adpushup's competitors? Click here to see the top ones
Adpushup's Investments and acquisitions
Adpushup has made no investments or acquisitions yet.
Reports related to Adpushup
Here is the latest report on Adpushup's sector:
News related to Adpushup
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Japan’s Geniee acquires AdPushup-operator Zelto for $70 millionTechCrunch+•Mar 03, 2023•Geniee, Adpushup, Zelto
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Zelto certified as a Great Place to Work for second consecutive yearAsian News International•Aug 05, 2022•Adpushup
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AdPushup Secures Ad Revenue Optimisation Mandate for EssentiallySportsExchangeWire•Feb 22, 2022•Adpushup, EssentiallySports
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AdPushup Inc recognised as ‘The America’s Fastest Growing Companies 2021’ by Financial TimesMarTech Series•Apr 19, 2021•Adpushup
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Adpushup Launches Header Bidding Analytics And The Hyper Optimizer To Refine Header Bidding AuctionsMarTech Series•Apr 15, 2021•Adpushup
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