When was Geniee founded?

Geniee was founded in 2010 and raised its 1st funding round 1 year after it was founded.

Where is Geniee located?

Geniee is headquartered in Shinjuku City, Japan.

How many employees does Geniee have?

As of May 31, 2026, the latest employee count at Geniee is 160.

Is Geniee a funded company?

Geniee is a funded company, having raised a total of $1.98M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Sep 14, 2011.

When was the latest funding round of Geniee?

Geniee's latest funding was a $***** Series D round on 2016, with participation from 1 investor.

Where does Geniee rank among its competitors?

Geniee ranks 7th amongst 209 active competitors, of which 14 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was NYiax, which secured $200K in Jan, 2025.

Who are the top competitors of Geniee?

Geniee's top competitors include Criteo, 33Across and Rubicon Project. Among them, NYiax secured the most recent funding round in January, 2025.

Geniee - 2026 Company Profile, Funding & Competitors

Geniee is a public company based in Shinjuku City (Japan), founded in 2010. It operates as an Offers SSP and ad exchange. Geniee has raised $1.98M in funding from investors like Fenox Venture Capital, YJ Capital and Global Brain. The company has 209 active competitors, including 14 funded and 26 that have exited. Its top competitors include companies like Criteo, 33Across and Rubicon Project.

Company Details

Geniee's RTB platform allows advertisers to target specific demographics or geographical locations. Geniee offer DSP, SSP, AdExchange, DMP for targeted advertising. Geniee automatically analyzes the keyword on the site content in the URL unit, with its own development technology to deliver AdSense to the policy 'Safe GAURL'. Geniee had partnered with Mediamath and officially certified in the 'Google certified partner for publisher'.

Website: geniee.co.jp
Social
Email ID: *****@ashurst.com
Phone Number: +81 **********

Key Metrics

Founded Year

2010

Location

Shinjuku City, Japan

Stage

Public

Total Funding

$1.98M in 6 rounds

Latest Funding Round

Series D, 2016, $*****

Investors

Fenox Venture Capital & 8 more

Ranked

7^th among 209 active competitors

Employee Count

160 as on May 31, 2026

Investment & Acquisitions

Adpushup & 2 more

Similar Companies

Criteo & 302 more

Exit Details

Public

View Geniee's full profile

Geniee got listed on Dec 18, 2017.

Click here to take a look at Geniee's IPO in detail

Geniee has raised a total funding of $1.98M over 6 rounds. Its first funding round was on Sep 14, 2011. Its latest funding round was a Series D round on 2016 for $*****. 1 investor participated in its latest round. Geniee has 9 institutional investors.

Here is the list of recent funding rounds of Geniee:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
2016	7166	Series D	7406	9521	1197	1116
Dec 29, 2015	3864113	Series D	8354167	2709260	3394451	2477736
Oct 14, 2014	9387944	Series B	7852343	9755974	SoftBank Group	7916100

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Geniee's employee count trend

Geniee has 160 employees as of May 26. Here is Geniee's employee count trend over the years:

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Top competitors of Geniee include Criteo, 33Across and Rubicon Project. Here is the list of Top 10 competitors of Geniee, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Criteo 2005, Paris (France), Public	Provider of commerce media platform connecting marketers and media owners	$60M	Index Ventures, Bessemer Venture Partners ... & 11 others	75/100
2nd	33Across 2007, New York City (United States), Series C	Publisher monetization and revenue platform	$25.7M	First Round Capital, QED Investors & 10 others	62/100
3rd	Rubicon Project 2007, Los Angeles (United States), Public	Provides a platform for buying and selling ad inventory	$60M	Peacock Equity, Clearstone Venture Partners ... & 19 others	61/100
4th	DoubleClick By Google 1996, New York City (United States), Acquired	Integrated advertising and analytics platform for deeper customer insights and better results	-	O'Connor Ventures, Hellman & Friedman & 7 others	58/100
5th	Sharethrough 2008, Montreal (Canada), Acquired	Provider of omnichannel advertising exchange platform, enhancing ad experience and performance	$61M	Floodgate, North Bridge Venture Partners ... & 12 others	57/100
6th	NYiax 2016, New York City (United States), Acquired	Platform offering ad exchange software	$24.3M	WestPark Capital, Alpha Sigma Capital & 1 others	52/100
7th	Geniee 2010, Shinjuku City (Japan), Public	Offers SSP and ad exchange	$1.98M	Pegasus Tech Ventures, SoftBank Group & 7 others	49/100
8th	Adslot 1975, South Melbourne (Australia), Public	Provider of platform for direct digital media trading and workflow automation	$300K	-	45/100
9th	BrightRoll 2006, San Francisco (United States), Acquired	Trusted guide providing best-in-class services and solutions for growth	$50.2M	Adams Street Partners, True Ventures & 21 others	45/100
10th	Xandr 2018, New York City (United States), Acquired	Platform offering TV ad exchange software	-	-	45/100

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Geniee has made 1 investment in Adpushup and acquired Adpushup and Zelto.

Here is the list of these investments and acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Mar 02, 2023	Acquisition	Adpushup	2013	Wilmington (United States)
Mar 02, 2023	Acquisition	Zelto	2014	Wilmington (United States)
Aug 09, 2016	Investments	Adpushup	2013	Wilmington (United States)