When was AladdinB2B founded?

AladdinB2B was founded in 2017 and raised its 1st funding round 1 year after it was founded.

Where is AladdinB2B located?

AladdinB2B is headquartered in Abu Dhabi, United Arab Emirates.

Who is the current CEO of AladdinB2B?

Alaa Ismail Al Haija of AladdinB2B. They have also founded 1 company.

How many employees does AladdinB2B have?

As of Jun 30, 2026, the latest employee count at AladdinB2B is 40.

Is AladdinB2B a funded company?

AladdinB2B is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Apr 18, 2018.

When was the latest funding round of AladdinB2B?

AladdinB2B's latest funding was a $***** Seed round on Apr 18, 2018, with participation from 1 investor.

Where does AladdinB2B rank among its competitors?

AladdinB2B ranks 65th amongst 224 active competitors, of which 42 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was SkySelect, which secured $9M in Mar, 2026.

Who are the top competitors of AladdinB2B?

AladdinB2B's top competitors include Coupa, Zaggle and Airbase. Among them, SkySelect secured the most recent funding round in March, 2026.

AladdinB2B - 2026 Company Profile, Team, Funding & Competitors

Company Details

Aladdin B2B is a white-labeled source-to-pay platform for primarily for exhibition/events organizers and large enterprises. The solution automatically matches suppliers and buyers and provides them with tools to come procure materials. Features include supplier onboarding & management, supplier information & communication management, RFQ generation & management, and tendering among others. It is available for a monthly subscription fee depending on the user requirement. Clients include Light, Dubai WTC, Wipro, MiddleEast Electricity, and Government of Ajman among others.

Website: aladdinb2b.com
Social
Phone Number: +971 **********

Key Metrics

Founded Year

2017

Location

Abu Dhabi, United Arab Emirates

Stage

Seed

Total Funding

$150K in 1 round

Latest Funding Round

Seed, Apr 18, 2018, $*****

Investors

500 Global & 1 more

Ranked

65^th among 224 active competitors

Employee Count

40 as on Jun 30, 2026

Similar Companies

Coupa & 275 more

View AladdinB2B's full profile

AladdinB2B has raised a total funding of $150K over 1 round. Its latest funding round was a Seed round on Apr 18, 2018 for $*****. 1 investor participated in its latest round. AladdinB2B has 2 institutional investors.

Here is the list of recent funding rounds of AladdinB2B:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 18, 2018	8312682	Seed	3242128	5396642	7075607	6283720

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View details of AladdinB2B's funding rounds and investors

The founders of AladdinB2B is Alaa Ismail Al Haija. Alaa Ismail Al Haija is the CEO of AladdinB2B.

Here are the details of AladdinB2B's key team members:

Alaa Ismail Al Haija: Founder & CEO of AladdinB2B.
Contact Info: 1 email address

View details of AladdinB2B's Founder profiles and Board Members

AladdinB2B's employee count trend

AladdinB2B has 40 employees as of Jun 26. Here is AladdinB2B's employee count trend over the years:

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Top competitors of AladdinB2B include Coupa, Zaggle and Airbase. Here is the list of Top 10 competitors of AladdinB2B, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Coupa 2006, San Mateo (United States), Acquired	Provider of cloud-based business spend management platform leveraging AI to help companies achieve visibility, control, and optimization of total spend	$169M	Meritech, T. Rowe Price & 18 others	87/100
2nd	Zaggle 2011, Mumbai (India), Public	Platform designed to streamline business spends, payments, and rewards through automated and innovative workflows	$13.7M	Mavericks, Bengal Finance and Investment ... & 33 others	84/100
3rd	Airbase 2017, San Francisco (United States), Acquired	Provider of a platform integrating human resources, finance, and information technology	$91M	Bain Capital Ventures, Menlo Ventures & 22 others	71/100
4th	Procurify 2012, Vancouver (Canada), Series C	SaaS-enabled end-to-end spend management software	$82.5M	Information Venture Partners, Nexus Venture Partners ... & 22 others	69/100
5th	GEP 1999, Clark (United States), Unfunded	Cloud-based procurement-to-pay solutions	-	-	69/100
6th	Bizongo 2015, Mumbai (India), Series E	Platform offering AI-powered vendor digitization, procurement and supply chain financing solutions	$307M	Accel, Schroders Capital & 30 others	67/100
7th	SkySelect 2011, San Francisco (United States), Series A	Provider of an AI-powered platform for aircraft parts procurement and sourcing	$9M	Verb Ventures, The Rock Creek Group & 12 others	64/100
8th	Dice 2018, Pune (India), Acquired	Provider of spend management and digital commerce platform for enterprises	$6.55M	IIT Mandi Catalyst, Dallas Venture Capital ... & 13 others	64/100
9th	Ivalua 2000, Redwood City (United States), Series B	Provider of cloud-based platform for spend, procurement, and supplier management	$134M	Tiger Global Management, KKR & 8 others	62/100
10th	Proactis 1996, Wetherby (United Kingdom), Acquired	Provider of cloud-based spend management and e-procurement software	-	Eiffel Investment Group, HSBC & 2 others	62/100
65th	AladdinB2B 2017, Abu Dhabi (United Arab Emirates), Seed	White-label source-to-pay platform	$150K	500 Global & 1 others	33/100