When was Alexandalexa founded?

Alexandalexa was founded in 2006 and raised its 1st funding round 4 years after it was founded.

Where is Alexandalexa located?

Alexandalexa is headquartered in London, United Kingdom.

How many employees does Alexandalexa have?

As of May 31, 2026, the latest employee count at Alexandalexa is 10.

Is Alexandalexa a funded company?

Alexandalexa is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Dec 22, 2010.

When was the latest funding round of Alexandalexa?

Alexandalexa's latest funding was a $***** Series A round on Dec 22, 2010, with participation from 1 investor. Its primary sector is Online Mom & Baby Care. Globally, the Online Mom & Baby Care sector has seen $259M in funding in 2026 to date.

Where does Alexandalexa rank among its competitors?

Alexandalexa ranks 1st amongst 50 active competitors, of which 2 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Cloudo Kids, which secured an undisclosed amount in Mar, 2018.

Who are the top competitors of Alexandalexa?

Alexandalexa's top competitors include Hello Baby, Eko Kids and Cloudo Kids. Among them, Cloudo Kids secured the most recent funding round in March, 2018.

Alexandalexa - 2026 Company Profile, Team, Funding, Competitors & Financials

Alexandalexa is an acquired company based in London (United Kingdom), founded in 2006 by Alex Theophanous. It operates as a Luxury Kidswear Online. Alexandalexa has raised $2.32M in funding. The company has 50 active competitors, including 2 funded and 3 that have exited. Its top competitors include companies like Hello Baby, Eko Kids and Cloudo Kids.

Company Details

Alexandalexa is a global luxury online kids store. It was founded in Q4 2006 by husband and wife team Alex Theophanous and Alexa Till.The company offers kids and baby clothing and shoes, as well as baby gifts, baby clothing gift sets, bottles, baby toys, and blankets, birthday and Christening gifts. The list of brands available includes many firsts online, including Burberry kids clothing, Ralph Lauren kids, Fendi, John Galliano and many more. They stock children ranges from newborn to 12 yrs old. Based in London, but shipping to 65 countries worldwide, the Company now employs over twenty people. As of December 8, 2014, it operates as a subsidiary of Babyshop Sthlm AB.

Website: alexandalexa.com
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Key Metrics

Founded Year

2006

Location

London, United Kingdom

Stage

Acquired

Total Funding

$2.32M in 1 round

Latest Funding Round

Series A, Dec 22, 2010, $*****

Investors

GP Bullhound & 4 more

Ranked

1^st among 50 active competitors

Employee Count

10 as on May 31, 2026

Investment & Acquisitions

Hubbub

Similar Companies

FirstCry & 1537 more

Exit Details

Acquired by Babyshop (Dec 08, 2014)

View Alexandalexa's full profile

Alexandalexa is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
A.T. SHOP LIMITED CIN: 5263229 , Germany, Active	Oct 18, 2004	-	18 (As on Jan 31, 2021)

Alexandalexa got acquired by Babyshop on Dec 08, 2014.

Click here to take a look at Alexandalexa's acquisition in detail

Alexandalexa has raised a total funding of $2.32M over 1 round. Its latest funding round was a Series A round on Dec 22, 2010 for $*****. 1 investor participated in its latest round. Alexandalexa has 5 institutional investors.

Here is the list of recent funding rounds of Alexandalexa:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 22, 2010	4590606	Series A	1461897	8335358	6280255	1017867

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View details of Alexandalexa's funding rounds and investors

The founders of Alexandalexa is Alex Theophanous.

Here are the details of Alexandalexa's key team members:

Alex Theophanous: Former CEO and Founder of Alexandalexa.

View details of Alexandalexa's Founder profiles and Board Members

Alexandalexa's employee count trend

Alexandalexa has 10 employees as of May 26. Here is Alexandalexa's employee count trend over the years:

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Top competitors of Alexandalexa include Hello Baby, Eko Kids and Cloudo Kids. Here is the list of Top 10 competitors of Alexandalexa, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Alexandalexa 2006, London (United Kingdom), Acquired	Luxury Kidswear Online	$2.32M	GP Bullhound, MMC Ventures & 3 others	42/100
2nd	Hello Baby 2007, St Albans (United Kingdom), Unfunded	Online retailer of baby products	-	-	32/100
3rd	Eko Kids 2019, London (United Kingdom), Unfunded	Online retailer offering multi-category baby products	-	-	31/100
4th	Cloudo Kids 2013, Birmingham (United Kingdom), Deadpooled	Online retailer of designer products for children and parents	-	Zero2IPO Ventures, Ironfire Ventures & 1 others	27/100
5th	Scandiborn 2015, Sheffield (United Kingdom), Acquired	Online retailer offering multi-category products for kids	-	-	26/100
6th	KIDLY.co.uk 2015, St Albans (United Kingdom), Acquired	Online Retail shop for Babies	-	-	26/100
7th	Baby Central 2008, Leek (United Kingdom), Unfunded	Online retailer specializing in multi-category baby products	-	-	26/100
8th	Bambinista 2017, Radlett (United Kingdom), Unfunded	Online retailer of multi-category baby products	-	-	25/100
9th	Lilycuddles 2016, Manchester (United Kingdom), Unfunded	Online retailer of baby care products	-	-	25/100
10th	Little Baby 2007, Knutsford (United Kingdom), Unfunded	Online retailer of multi-category baby and kids products	-	-	25/100