When was FirstCry founded?

FirstCry was founded in 2010 and raised its 1st funding round 1 year after it was founded.

Where is FirstCry located?

FirstCry is headquartered in Pune, India. It is registered at Rajashree Business Park, Survey No. 338, Next to Sohrabh Hall, Tadiwala Road, Pune, Pune, Maharashtra, India, 411001.

Who is the current CEO of FirstCry?

Supam Satyanarayan Maheshwari of FirstCry. They have also founded 4 companies.

Which legal entities is FirstCry associated with?

FirstCry is associated with BRAINBEES SOLUTIONS LIMITED and 3 others.

How many employees does FirstCry have?

As of Mar 31, 2025, FirstCry has 3752 employees, reflecting a 64% year-over-year decline in headcount.

Is FirstCry a funded company?

FirstCry is a funded company, having raised a total of $513M across 9 funding rounds to date. The company's 1st funding round was a $564K Angel round, raised on Feb 28, 2011.

When was the latest funding round of FirstCry?

FirstCry's latest funding was a $13.1M Series E round on Mar 27, 2021, with participation from 1 investor. Its primary sector is Online Mom & Baby Care. In India, the Online Mom & Baby Care sector has seen $40.9M in funding in 2026 to date.

What is the annual revenue of FirstCry?

Annual revenue of FirstCry is more than ₹1,000 Cr as on Mar 31, 2025

Is FirstCry a Online Mom & Baby Care company?

The primary sectors of FirstCry are Online Mom & Baby Care and Retail Chains.

Where does FirstCry rank among its competitors?

FirstCry ranks 1st amongst 157 active competitors, of which 14 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Peeko, which secured $7.06M in May, 2026.

Who are the top competitors of FirstCry?

FirstCry's top competitors include Mumzworld, AllThingsBaby and Peeko. Among them, Peeko secured the most recent funding round in May, 2026.

FirstCry - 2026 Company Profile, Team, Funding, Competitors & Financials

FirstCry is a public company based in Pune (India), founded in 2010 by Supam Satyanarayan Maheshwari. It operates as an Online retailer offering a range of baby, kids, and maternity products. FirstCry has raised $513M in funding from investors like Elevation Capital, Vertex Ventures and Premji Invest. The company has 157 active competitors, including 14 funded and 7 that have exited. Its top competitors include companies like Mumzworld, AllThingsBaby and Peeko.

Sectors and market segments that FirstCry operate in

FirstCry serves in the Retail market segments.The primary business model of FirstCry are:

Company Details

Online retailer offering a range of baby, kids, and maternity products. The platform offers products such as toys, diapers, clothes, footwear, strollers, car seats, and nursery furniture through its website and mobile app. It provides products and also expert-validated parenting and pregnancy advice and tools.

Website: www.firstcry.com/
Social
Email ID: *****@firstcry.com
Registered Address: Rajashree Business Park, Survey No. 338, Next to Sohrabh Hall, Tadiwala Road, Pune, Pune, Maharashtra, India, 411001

Key Metrics

Founded Year

2010

Location

Pune, India

Stage

Public

Total Funding

$513M in 9 rounds

Latest Funding Round

Series E, Mar 27, 2021, $13.1M

Investors

Elevation Capital & 55 more

Ranked

1^st among 157 active competitors

Annual Revenue

₹1,000+ Cr as on Mar 31, 2025

Employee Count

3,752 as on Mar 31, 2025

Investment & Acquisitions

GlobalBees & 5 more

Similar Companies

Joy & 1652 more

Exit Details

Public

View FirstCry's full profile

FirstCry is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count
JOYBEES PRIVATE LIMITED CIN: U52520PN2022PTC208125 , India, Active	Feb 01, 2022	-	-
DIGITAL AGE RETAIL PRIVATE LIMITED CIN: U52100PN2011PTC139221 , India, Active	Apr 15, 2011	₹1,000+ Cr (As on Mar 31, 2025)	3046 (As on Apr 01, 2026)
Lightning Bolt Logistics Private Limited CIN: U74900PN2015PTC155482 , India, Active	Jun 18, 2015	-	436 (As on Jun 30, 2025)
BRAINBEES SOLUTIONS LIMITED CIN: L51100PN2010PLC136340 , India, Active	May 17, 2010	₹1,000+ Cr (As on Mar 31, 2025)	3294 (As on May 01, 2026)

FirstCry got listed on Aug 13, 2024.

Click here to take a look at FirstCry's IPO in detail

FirstCry has raised a total funding of $513M over 9 rounds. Its first funding round was on Feb 28, 2011. Its latest funding round was a Series E round on Mar 27, 2021 for $13.1M. 1 investor participated in its latest round. FirstCry has 35 institutional investors and 21 angel investors.

Here is the list of recent funding rounds of FirstCry:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 27, 2021	$13.1M	Series E	$1.56B	6.4x	Premji Invest	-
Jan 18, 2019	$397M	Series E	$328M	-	SoftBank Vision Fund	-
Oct 17, 2016	$34M	Series D	$292M	8.2x	Vertex Ventures	Kris Gopalakrishnan, Schroders Capital, New Enterprise Associates, Chiratae Ventures, Mahindra Partners, Valiant Capital, Castle Investment And Industries, Pratithi Investments

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View details of FirstCry's funding rounds and investors

The founders of FirstCry is Supam Satyanarayan Maheshwari. Supam Satyanarayan Maheshwari is the CEO of FirstCry.

Here are the details of FirstCry's key team members:

Supam Satyanarayan Maheshwari: Co-Founder, CEO & MD of FirstCry and founder of 5 other companies, including Babyhug, WorldOfMoms and Brainvisa Technologies. They serve on the boards of 4 companies.
Contact Info: 1 email address and 2 phone numbers

View details of FirstCry's Founder profiles and Board Members

FirstCry's employee count trend

FirstCry has 3,752 employees as of Mar 25. Here is FirstCry's employee count trend over the years:

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Top competitors of FirstCry include Mumzworld, AllThingsBaby and Peeko. Here is the list of Top 10 competitors of FirstCry, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	FirstCry 2010, Pune (India), Public	Online retailer offering a range of baby, kids, and maternity products	$513M	Chiratae Ventures, ChrysCapital & 54 others	81/100
2nd	Mumzworld 2011, Dubai (United Arab Emirates), Acquired	Online retailer for baby and maternity products	$50M	Wamda Capital, Endeavor & 14 others	68/100
3rd	AllThingsBaby 2016, Mumbai (India), Series A	E-commerce platform specializing in premium baby and maternity products	$3.6M	Inoventures, Castle Investment And Industries ... & 2 others	63/100
4th	Peeko 2025, Bengaluru (India), Series A	Baby and kids-focused quick-commerce platform	$10.3M	Chiratae Ventures, Stellaris Venture Partners ... & 17 others	60/100
5th	OZi 2025, Gurugram (India), Series A	Online platform offering delivery and shopping solutions for baby and kids essentials	$9.5M	RTP Global, Blume Venture & 11 others	55/100
6th	One Friday 2015, Hyderabad (India), Unfunded	Retailer of children clothing and footwear	-	-	45/100
7th	The Mom Store 2018, Bengaluru (India), Seed	Retailer of maternity wear and baby essentials	$26.2K	-	44/100
8th	Famyo 2020, Bengaluru (India), Seed	Platform offering accessories and fashion products for kids	$613K	Goodwater Capital, IAN Group & 27 others	43/100
9th	Baby Amore 2018, Chennai (India), Seed	Online retailer offering multi-category baby care products	-	GetVantage	42/100
10th	Newmi 2021, Gurugram (India), Seed	Provider of various products and services for women's health and wellness	$2.03M	Sprout Venture Partners, RSva Solutions & 35 others	42/100

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Looking for more details on FirstCry's competitors? Click here to see the top ones

BRAINBEES SOLUTIONS LIMITED, the legal entity associated with FirstCry, generated more than ₹1,000 Cr in revenue for the financial year ending on Mar 31, 2025. The revenue of BRAINBEES SOLUTIONS LIMITED has a compounded annual growth rate (CAGR) of 19% in the last 1 year.

Financial Statement Summary

Metrics	FY 2024-25	FY 2023-24	FY 2022-23	FY 2021-22	FY 2020-21
Income Statement
Revenue	8311	9269	3072	9035	1117
Total Sales	4437	9011	6592	2845	2904
Total Expenses	4154	7979	9824	8115	6164
Operating Expenses	9648	9793	6134	2724	5062
Employee Expenses	1055	7778	6687	7787	2312
Marketing Expenses	8076	2692	3019	9502	9018
Operating Income (EBIT)	2742	4760	4649	9117	4064
Interest Expenses	3580	2997	9681	5809	6428
Expenses from other activities	2635	3856	2906	5387	1237
Information Technology Expenses	2869	6658	8869	1664	4514
EBITDA	6264	3581	1018	6196	5281
Taxes	1367	9960	9356	3344	1617
Net Profit	4204	3163	9687	1011	1491
Balance Sheet
Assets	4089	6815	3276	4619	4533
Cash Equivalent	3137	5011	2947	8636	3058
Accounts Receivables	6914	8439	9677	8238	6814
Inventory	4207	7477	1900	1399	6487
Liabilities	2484	4793	6635	3523	3233
Total Debt	6189	5651	7805	9813	2145
Accounts Payable	1453	4118	7178	3470	8501
Equities	9309	7404	3264	9200	5788
Cashflow Statement
Cash from Operating activities	6288	5450	1336	9736	4243
Cash from Investing activities	7982	5315	6878	6794	9194
Net cash from Financing activities	8744	9036	4535	2410	5222

Detailed Financials (Income Statement, Balance Sheet, Cashflow Statement)

FirstCry has made 3 investments in companies including GlobalBees and GlobalBees. FirstCry has also acquired 3 companies including Oi Playschool and Babyoye.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Nov 30, 2021	Investments	GlobalBees	2021	Delhi (India)
Jul 19, 2021	Investments	GlobalBees	2021	Delhi (India)
May 29, 2020	Investments	Timios	2016	Bengaluru (India)