Where is ALICE located?

ALICE is headquartered in New York City, United States.

Who is the current CEO of ALICE?

Justin Effron of ALICE. They have also founded 1 company.

How many employees does ALICE have?

As of Apr 30, 2026, the latest employee count at ALICE is 31.

Is ALICE a funded company?

ALICE is a funded company, having raised a total of $39.5M across 5 funding rounds to date. The company's 1st funding round was a $***** Angel round.

When was the latest funding round of ALICE?

ALICE's latest funding was a $***** Series B round on Aug 30, 2017, with participation from 1 investor. Its primary sector is Hotel IT. Globally, the Hotel IT sector has seen $330M in funding in 2026 to date.

Where does ALICE rank among its competitors?

ALICE ranks 5th amongst 81 active competitors, of which 6 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was OtelAI, which secured $2.34M in Apr, 2026.

Who are the top competitors of ALICE?

ALICE's top competitors include Fourth, Quore and Knowcross. Among them, OtelAI secured the most recent funding round in April, 2026.

ALICE - 2026 Company Profile, Team, Funding & Competitors

Company Details

ALICE is a provider of operation management solutions for hotels. Enables hotel guests to access hotel services through their smartphones. Users can request and book services such as spa treatments, room service, housekeeping requests, and restaurant reservations. The app also collects guests’ preferences and behavior through their activities and offers analytics to hotels. Additionally, the app also has functionalities for hotel maintenance and housekeeping management. Its mobile app is available for iOS and Android platforms. The solution is also compatible with smart wearable devices.

Website: aliceplatform.com
Social
Email ID: *****@aliceplatform.com
Phone Number: +1 **********

Key Metrics

Founded Year

2013

Location

New York City, United States

Stage

Acquired

Total Funding

$39.5M in 5 rounds

Latest Funding Round

Series B, Aug 30, 2017, $*****

Investors

Expedia & 12 more

Ranked

5^th among 81 active competitors

Employee Count

31 as on Apr 30, 2026

Investment & Acquisitions

GoConcierge

Similar Companies

Fourth & 100 more

Exit Details

Acquired by ASG (Jul 14, 2021)

View ALICE's full profile

ALICE got acquired by ASG on Jul 14, 2021.

Click here to take a look at ALICE's acquisition in detail

ALICE has raised a total funding of $39.5M over 5 rounds. Its latest funding round was a Series B round on Aug 30, 2017 for $*****. 1 investor participated in its latest round. ALICE has 10 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of ALICE:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 30, 2017	8042834	Series B	5932398	7191330	4912997	9206635
Jan 19, 2016	3491922	Series A	7035820	9108993	7118933	645 Ventures & 1 more
Feb 09, 2015	2290626	Seed	1280581	6924225	645 Ventures & 1 more	Paul Appelbaum & 3 more

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View details of ALICE's funding rounds and investors

The founders of ALICE are Alexander Shashou and Justin Effron. Justin Effron is the CEO of ALICE.

Here are the details of ALICE's key team members:

Alexander Shashou: Co-Founder of ALICE.
Justin Effron: Co-Founder & CEO of ALICE.
Contact Info: 1 email address

View details of ALICE's Founder profiles and Board Members

ALICE's employee count trend

ALICE has 31 employees as of Apr 26. Here is ALICE's employee count trend over the years:

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Top competitors of ALICE include Fourth, Quore and Knowcross. Here is the list of Top 10 competitors of ALICE, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Fourth 1999, London (United Kingdom), Acquired	Supply Chain and HR solutions for Hospitality Industry	-	Recapex, ECI Partners	65/100
2nd	Quore 2012, Nashville (United States), Unfunded	Hotel operations platform for streamlined efficiency, happier guests, and optimized workflows	-	-	58/100
3rd	Knowcross 2002, London (United Kingdom), Acquired	Web-hosted hotel management software	$252K	Yukti Securities, Indian Angel Network & 23 others	51/100
4th	Actabl 2022, Oldsmar (United States), Unfunded	Provider of web-based hotel operations management solutions	-	-	49/100
5th	ALICE 2013, New York City (United States), Acquired	Provider of operation management solutions for hotels	$39.5M	Finger Group, Expedia & 11 others	48/100
6th	QuadLabs 2006, Gurugram (India), Unfunded	Provider of travel technology solutions including ERP, CRM, and booking tools	-	-	46/100
7th	Strategic Solution Partners 2007, Drexel Hill (United States), Unfunded	Hospitality consulting and task force experts driving hotel performance and success	-	-	44/100
8th	OtelAI 2025, Dublin (Ireland), Seed	AI-based guest engagement platform for hotels	$3.27M	Playfair Capital, Nebular & 1 others	41/100
9th	Hotelcore 2021, Kempten (Germany), Funding Raised	Provider of web-based hotel operations management solutions	-	-	40/100
10th	SalesAndCatering 2002, Annandale (United States), Unfunded	Sales and catering management solutions to the hospitality industry	-	-	35/100