About ASG
ASG is a private equity firm founded in 2016. It is primarily based in Walnut Creek, United States. As of Oct 2026, ASG has a portfolio of 30 companies, comprising 30 funding rounds and 34 acquisitions. The firm primarily invests in companies based in United States and Canada. Its portfolio is spread across a wide range of sectors from Enterprise Applications to FinTech. Most recently it acquired stakes in ThinkLP on Jan 13, 2023.
ASG has a team of 18 people, including 8 partners.
Key Metrics
Founded Year
2016
Location
Walnut Creek, United States
Portfolio Sectors
Portfolio Locations
Acquisition Deals
ASG's Portfolio
ASG has a portfolio of 30 companies. They have invested in a total of 30 companies. Their most recent investment was in DoorLoop (Series A round) on Sep 20, 2022. Here are the most recent investments by ASG:Date | Company | Round | Amount | Co-Investors |
|---|---|---|---|---|
Sep 20, 2022 | Series A | 1988 | - |
ASG has acquired 34 companies. Their most recent acquisition was of ThinkLP on Jan 13, 2023. Here are the most recent acquisitions by ASG:
Acquisition Date | Company | Short Description | Total Funding | Founded Year |
|---|---|---|---|---|
Jan 13, 2023 | Case management and audit software | - | 2010 | |
Aug 18, 2022 | Provider of mobile radiology integration services | - | 2002 | |
May 02, 2022 | Provider of fundraising platform for charities and nonprofit organizations | - | 2010 | |
May 01, 2022 | Web-based labor & employee management solutions for hotels | - | 2008 |
Here is the portfolio snapshot of ASG:
Investments by Year
The maximum number of investments were made in 2022
Acquisitions by Year
The maximum number of acquisitions were made in 2019
Portfolio by Location
Companies are primarily in United States and Canada
Portfolio by Sector
Companies are primarily in Enterprise Applications
Team profile of ASG
ASG has a team of 18 members including 8 Partners and 2 Principals located in United States, Afghanistan and 3 more locations. ASG's team does not sit on the board of any company as of now.Here is a list of top team members in ASG:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | San Francisco | - | ||
Partner | San Francisco | - | - | |
Partner | Alamo | - | ||
Partner | San Francisco | - | - | |
Partner | San Francisco | - | ||
Partner | Saudi Arabia | - | - | |
Partner | Pakistan | - | - | |
Partner | Afghanistan | - | - | |
Principal | United States | - | - | |
Principal | Hanoi | - | - | |
Advisor | Los Angeles | - | - |
ASG News
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AI startup TinyFish raises $47 million in ICONIQ-led roundThe Star Online•Aug 20, 2025•Sandberg Bernthal Venture Partners, Iconiq Capital, USVP, MongoDB and 4 others
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Retail Loss Prevention Leader ThinkLP Joins ASG to Accelerate GrowthACROFAN•Jan 13, 2023•ThinkLP, ASG
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Generational Equity Advises WebInterstate in its Sale to ASGBusiness Wire•Oct 25, 2022•MediMatrix, Generational Group, ASG
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ASG acquires real estate software company Sierra InteractiveInman•Oct 13, 2022•ASG Technologies, Sierra Interactive, ASG
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ImageQuix Proclaims Strategic Funding From Charlesbankinvestidollar.com•Oct 11, 2022•ImageQuix, Alpine Investors, ASG, Charlesbank Capital Partners
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Monroe Capital Supports ASG II’s Acquisition of Hotel EffectivenessBusiness Wire•Sep 08, 2022•Hotel Effectiveness, Monroe Capital, ASG
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Aplos Joins ASG to Scale Up Industry-leading Nonprofit Software PlatformBusiness Wire•Feb 23, 2022•ASG, Alpine Investors, Aplos
