When was AllLife founded?

AllLife was founded in 2004 and raised its 1st funding round 5 years after it was founded.

Where is AllLife located?

AllLife is headquartered in Sandton, South Africa.

How many employees does AllLife have?

As of Oct 31, 2026, the latest employee count at AllLife is 348.

Is AllLife a funded company?

AllLife is a funded company, having raised a total of $6.83M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Dec 03, 2009.

When was the latest funding round of AllLife?

AllLife's latest funding was a $***** Series B round on May 03, 2017, with participation from 2 investors.

Where does AllLife rank among its competitors?

AllLife ranks 2nd amongst 109 active competitors, of which 4 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Modern Life, which secured $20M in Nov, 2025.

Who are the top competitors of AllLife?

AllLife's top competitors include PolicyMe, Modern Life and Banco Falabella. Among them, Modern Life secured the most recent funding round in November, 2025.

AllLife - 2026 Company Profile, Team, Funding & Competitors

AllLife is a series B company based in Sandton (South Africa), founded in 2004 by Ross D Beerman, Paul Stanley and Avron Urison. It operates as a Life and disability insurance brokerage firm. AllLife has raised $6.83M in funding from LeapFrog Investments. The company has 109 active competitors, including 4 funded and 9 that have exited. Its top competitors include companies like PolicyMe, Modern Life and Banco Falabella.

Company Details

Website: alllife.co.za
Social
Email ID: *****@alllife.co.za
Phone Number: +27 **********

Key Metrics

Founded Year

2004

Location

Sandton, South Africa

Stage

Series B

Total Funding

$6.83M in 2 rounds

Latest Funding Round

Series B, May 03, 2017, $*****

Investors

LeapFrog Investments & 3 more

Ranked

2^nd among 109 active competitors

Employee Count

348 as on Oct 31, 2026

Similar Companies

PolicyMe & 111 more

View AllLife's full profile

AllLife is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
ALL LIFE PTY LTD CIN: 134003795 , Australia, Active	Nov 02, 2008	-	-

AllLife has raised a total funding of $6.83M over 2 rounds. Its first funding round was on Dec 03, 2009. Its latest funding round was a Series B round on May 03, 2017 for $*****. 2 investors participated in its latest round. AllLife has 4 institutional investors.

Here is the list of recent funding rounds of AllLife:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 03, 2017	5347286	Series B	5616496	6063794	7177695	9165001
Dec 03, 2009	7352620	Series A	5316289	3821772	LeapFrog Investments	3394347

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View details of AllLife's funding rounds and investors

The founders of AllLife are Ross D Beerman, Paul Stanley and Avron Urison.

Here are the details of AllLife's key team members:

Ross D Beerman: Co-Founder & CEO of AllLife and founder of 1 other company.
Contact Info: 2 email addresses
Paul Stanley: Co-Founder of AllLife.
Avron Urison: Co-Founder of AllLife.
Contact Info: 1 email address

View details of AllLife's Founder profiles and Board Members

AllLife's employee count trend

AllLife has 348 employees as of Oct 26. Here is AllLife's employee count trend over the years:

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Top competitors of AllLife include PolicyMe, Modern Life and Banco Falabella. Here is the list of Top 10 competitors of AllLife, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	PolicyMe 2018, Toronto (Canada), Series B	Online life insurance comparison platform for individuals	$37.4M	SiriusPoint, HCS Capital Partners & 8 others	62/100
2nd	AllLife 2004, Sandton (South Africa), Series B	Life and disability insurance brokerage firm	$6.83M	LeapFrog Investments, Quona & 2 others	55/100
3rd	Modern Life 2021, New York City (United States), Series A	Provider of insurance advisory services	$35M	Thrive Capital, New York Life Ventures & 6 others	50/100
4th	Banco Falabella 2010, Santiago (Chile), Unfunded	-	-	-	46/100
5th	Ash Brokerage 1971, Fort Wayne (United States), Acquired	Provider of life insurance brokerage services	-	Northleaf, Century Equity Partners	44/100
6th	Specialty Life Insurance 2015, Vaughan (Canada), Unfunded	Online platform for non-medical life insurance for individuals	-	-	36/100
7th	Medicus Insurance 2006, Austin (United States), Acquired	Medical insurance company	$25M	HealthInvest Equity Partners, Cypress Group ... & 1 others	35/100
8th	Bajaj Life Insurance 2001, Pune (India), Unfunded	Provider of life insurance solutions, including term insurance and investment-oriented plans	-	Samridhi Fund	35/100
9th	Scildon 1984, Hilversum (Netherlands), Unfunded	Provider of insurance brokerage and consulting services	-	-	29/100
10th	PearsonRavitz Ardmore (United States), Acquired	-	-	-	29/100