When was Allocadia founded?

Allocadia was founded in 2010 and raised its 1st funding round 3 years after it was founded.

Where is Allocadia located?

Allocadia is headquartered in Vancouver, Canada.

How many employees does Allocadia have?

As of Jun 30, 2026, the latest employee count at Allocadia is 16.

Is Allocadia a funded company?

Allocadia is a funded company, having raised a total of $30M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jan 30, 2013.

When was the latest funding round of Allocadia?

Allocadia's latest funding was a $***** Series B round on Dec 02, 2015, with participation from 5 investors.

Where does Allocadia rank among its competitors?

Allocadia ranks 6th amongst 68 active competitors, of which 9 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Alembic, which secured $145M in Jul, 2025.

Who are the top competitors of Allocadia?

Allocadia's top competitors include Aprimo, BrandMaker and InfiniGrow. Among them, Alembic secured the most recent funding round in July, 2025.

Allocadia - 2026 Company Profile, Team, Funding & Competitors

Allocadia is an acquired company based in Vancouver (Canada), founded in 2010 by Kristine Steuart and Katherine Berry. It operates as a Marketing Performance Management Platform. Allocadia has raised $30M in funding from investors like Inovia Capital, Susquehanna Growth Equity and Beehive Holdings. The company has 68 active competitors, including 9 funded and 13 that have exited. Its top competitors include companies like Aprimo, BrandMaker and InfiniGrow.

Company Details

Allocadia is a Marketing performance management platform that provides tools for budgeting, planning and performance measurement of marketing campaigns to enable revenue driven marketing. Allocadia replaces spreadsheet budgeting and planning processes with cloud based software built for CMOs and marketing teams. Integrates with customer relationship management, finance, social media, resource management, and marketing automation systems to provide complete visibility into marketing performance. Allocadia has more than 100 global customers including Juniper Networks, StepStone, Trimble and VMware, and partners including Marketo, Oracle and salesforce.com. Won the 2014 Technology Innovation Award from Ventana Research. Pricing starts at $59 per month for small teams with up to 10 users.

Website: allocadia.com
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Key Metrics

Founded Year

2010

Location

Vancouver, Canada

Stage

Acquired

Total Funding

$30M in 3 rounds

Latest Funding Round

Series B, Dec 02, 2015, $*****

Investors

Inovia Capital & 10 more

Ranked

6^th among 68 active competitors

Employee Count

16 as on Jun 30, 2026

Similar Companies

Aprimo & 90 more

Exit Details

Acquired by BrandMaker (Jul 20, 2021)

View Allocadia's full profile

Allocadia got acquired by BrandMaker on Jul 20, 2021.

Click here to take a look at Allocadia's acquisition in detail

Allocadia has raised a total funding of $30M over 3 rounds. Its first funding round was on Jan 30, 2013. Its latest funding round was a Series B round on Dec 02, 2015 for $*****. 5 investors participated in its latest round. Allocadia has 5 institutional investors and 6 angel investors.

Here is the list of recent funding rounds of Allocadia:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 02, 2015	3125630	Series B	2417799	3555877	1942626	9159233
Jun 05, 2014	8227186	Series A	7506417	3884826	2855352	Illuminate Ventures & 1 more
Jan 30, 2013	5099203	Seed	7399764	9343149	Inovia Capital & 1 more	Rasool Rayani & 5 more

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View details of Allocadia's funding rounds and investors

The founders of Allocadia are Kristine Steuart and Katherine Berry.

Here are the details of Allocadia's key team members:

Kristine Steuart: Co-Founder & CEO of Allocadia. They serve on the board of 1 company.
Contact Info: 1 email address
Katherine Berry: CPO & Co-Founder of Allocadia.

View details of Allocadia's Founder profiles and Board Members

Allocadia's employee count trend

Allocadia has 16 employees as of Jun 26. Here is Allocadia's employee count trend over the years:

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Top competitors of Allocadia include Aprimo, BrandMaker and InfiniGrow. Here is the list of Top 10 competitors of Allocadia, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Aprimo 1998, Indianapolis (United States), Acquired	Digital asset and marketing management solutions for businesses	$46.5M	MK Capital, Staenberg Venture Partners & 12 others	61/100
2nd	BrandMaker 1999, Karlsruhe (Germany), Acquired	SaaS based Marketing Resource Management platform	$30M	eCAPITAL, PINOVA Capital & 11 others	56/100
3rd	InfiniGrow 2015, Tel Aviv (Israel), Acquired	AI-based platform for real-time market planning	$5.25M	AnD Ventures, 91 Ventures & 6 others	56/100
4th	Blackwood Seven 2013, Copenhagen (Denmark), Acquired	Platform to book and implement media campaigns	$57.8M	Conor, Jolt Capital & 7 others	56/100
5th	Alembic 2018, San Francisco (United States), Series B	Provider of marketing consulting services	$177M	OCA Ventures, Accenture & 13 others	52/100
6th	Allocadia 2010, Vancouver (Canada), Acquired	Marketing Performance Management Platform	$30M	Inovia Capital, Beehive Holdings & 9 others	50/100
7th	Clarisights 2014, Palo Alto (United States), Series A	Platform offering reporting solutions for marketing teams	$17.3M	Techstars, Peak XV Partners & 31 others	46/100
8th	Encodify 2001, Odense (Denmark), Seed	Platform offering marketing resource management solutions	$3.49M	Viking Venture	46/100
9th	Simple 2008, Sydney (Australia), Series B	Marketing resource management	$27M	SparkLabs Global Ventures, BBRC & 3 others	42/100
10th	MARMIND 2000, Vienna (Austria), Funding Raised	Marketing resource management solutions	-	i5invest	41/100