When was BrandMaker founded?

BrandMaker was founded in 1999 and raised its 1st funding round 15 years after it was founded.

Where is BrandMaker located?

BrandMaker is headquartered in Karlsruhe, Germany. It is registered at Atlanta, Georgia.

Which legal entities is BrandMaker associated with?

BrandMaker is associated with BrandMaker GmbH and 2 others.

How many employees does BrandMaker have?

As of Apr 30, 2026, the latest employee count at BrandMaker is 43.

Is BrandMaker a funded company?

BrandMaker is a funded company, having raised a total of $30M across 2 funding rounds to date. The company's 1st funding round was a $***** Series B round, raised on Sep 23, 2014.

When was the latest funding round of BrandMaker?

BrandMaker's latest funding was a $***** Series B round on Nov 21, 2016, with participation from 1 investor.

What is the annual revenue of BrandMaker?

Annual revenue of BrandMaker is £12.5M as on Dec 31, 2018.

Where does BrandMaker rank among its competitors?

BrandMaker ranks 3rd amongst 66 active competitors, of which 9 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Alembic, which secured $145M in Jul, 2025.

Who are the top competitors of BrandMaker?

BrandMaker's top competitors include Aprimo, InfiniGrow and Blackwood Seven. Among them, Alembic secured the most recent funding round in July, 2025.

BrandMaker - 2026 Company Profile, Team, Funding, Competitors & Financials

BrandMaker is an acquired company based in Karlsruhe (Germany), founded in 1999 by Mirko Holzer and Sven Schäfer. It operates as a SaaS based Marketing Resource Management platform. BrandMaker has raised $30M in funding from investors like L-Bank, PINOVA Capital and eCAPITAL. The company has 66 active competitors, including 9 funded and 12 that have exited. Its top competitors include companies like Aprimo, InfiniGrow and Blackwood Seven.

Company Details

BrandMaker provides Marketing Resource Management (MRM) systems. The SaaS-based solutions help organizations in managing marketing campaigns and budgets, streamline branding, manage the development of marketing collateral and manage local companies, dealer networks or affiliates in maintaining marketing uniformity. The company also provides training, integration and consulting service. Clients include Audi, Bayer, Ernst & Young, Hewlett Packard, Humana, Kyocera, Maybank, Roche, and UBS.

Website: brandmaker.com
Social
Registered Address: Atlanta, Georgia

Key Metrics

Founded Year

1999

Location

Karlsruhe, Germany

Stage

Acquired

Total Funding

$30M in 2 rounds

Latest Funding Round

Series B, Nov 21, 2016, $*****

Investors

L-Bank & 12 more

Ranked

3^rd among 66 active competitors

Annual Revenue

£12.5M as on Dec 31, 2018

Employee Count

43 as on Apr 30, 2026

Investment & Acquisitions

Hive9 & 1 more

Similar Companies

Aprimo & 88 more

Exit Details

Acquired by Rubicon Technology Partners (Feb 24, 2021)

View BrandMaker's full profile

BrandMaker is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BrandMaker GmbH CIN: 789187226 , France, Deadpooled	Dec 19, 2012	-	-	-
BrandMaker GmbH CIN: HRB109435 , Germany, Active	Mar 28, 2001	$16.7M (As on Dec 31, 2018)	93 (As on Dec 31, 2019)
BRANDMAKER, INC. CIN: 451617411 , United States, Active	Dec 31, 1999	-	55 (As on Dec 31, 2023)	-

BrandMaker got acquired by Rubicon Technology Partners on Feb 24, 2021.

Click here to take a look at BrandMaker's acquisition in detail

BrandMaker has raised a total funding of $30M over 2 rounds. Its first funding round was on Sep 23, 2014. Its latest funding round was a Series B round on Nov 21, 2016 for $*****. 1 investor participated in its latest round. BrandMaker has 9 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of BrandMaker:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 21, 2016	3372908	Series B	4767538	6344023	1942665	9968148
Sep 23, 2014	2143721	Series B	2854333	6259950	PINOVA Capital & 1 more	1561410

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View details of BrandMaker's funding rounds and investors

The founders of BrandMaker are Mirko Holzer and Sven Schäfer.

Here are the details of BrandMaker's key team members:

Mirko Holzer: Founder & CEO of BrandMaker.
Contact Info: 1 email address
Sven Schäfer: Founder & CTO of BrandMaker.

View details of BrandMaker's Founder profiles and Board Members

BrandMaker's employee count trend

BrandMaker has 43 employees as of Apr 26. Here is BrandMaker's employee count trend over the years:

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Top competitors of BrandMaker include Aprimo, InfiniGrow and Blackwood Seven. Here is the list of Top 10 competitors of BrandMaker, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Aprimo 1998, Indianapolis (United States), Acquired	Digital asset and marketing management solutions for businesses	$46.5M	Staenberg Venture Partners, MK Capital & 12 others	61/100
2nd	InfiniGrow 2015, Tel Aviv (Israel), Acquired	AI-based platform for real-time market planning	$5.25M	AnD Ventures, 91 Ventures & 6 others	56/100
3rd	BrandMaker 1999, Karlsruhe (Germany), Acquired	SaaS based Marketing Resource Management platform	$30M	ViewPoint Capital Partners, fronttrail Equity Partners ... & 11 others	56/100
4th	Blackwood Seven 2013, Copenhagen (Denmark), Acquired	Platform to book and implement media campaigns	$57.8M	Conor, Jolt Capital & 7 others	56/100
5th	Alembic 2018, San Francisco (United States), Series B	Provider of marketing consulting services	$177M	WndrCo, Accenture & 13 others	52/100
6th	Allocadia 2010, Vancouver (Canada), Acquired	Marketing Performance Management Platform	$30M	Inovia Capital, Susquehanna Growth Equity ... & 9 others	50/100
7th	Clarisights 2014, Palo Alto (United States), Series A	Platform offering reporting solutions for marketing teams	$17.3M	Techstars, OMERS & 31 others	46/100
8th	Encodify 2001, Odense (Denmark), Seed	Platform offering marketing resource management solutions	$3.49M	Viking Venture	46/100
9th	Simple 2008, Sydney (Australia), Series B	Marketing resource management	$27M	SparkLabs Global Ventures, Perle Ventures ... & 3 others	42/100
10th	MARMIND 2000, Vienna (Austria), Funding Raised	Marketing resource management solutions	-	i5invest	41/100