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Amama - About the company

Amama is a series A company based in Delhi (India), founded in 2016 by Nikita Gupta. It operates as an Internet-first brand of handcrafted fast-fashion jewelry for women. Amama has raised $1.25M in funding from She Capital, with a current valuation of $*****. The company has 66 active competitors, including 5 that are funded. Its top competitors include companies like Voylla, Teejh and Adore.

Company Details

Internet-first brand of handcrafted fast-fashion jewelry for women. The product catalog includes rings, earrings, necklaces, and more.
Social
Facebook
Email ID
*****@amama.in
Phone Number
+91 **********
Registered Address
B 157, Upper Lobby Level, Eros Boulevard, Plot 13A, District Centre, Mayur Vihar Phase -1, East Delhi, East Delhi, East Delhi, Delhi, India, 110091
Key Metrics
Founded Year
2016
Location
Delhi, India
Stage
Series A
Total Funding
$1.25M in 2 rounds
Latest Funding Round
Post Money Valuation
$***** as on Dec 29, 2022
Investors
Ranked
Annual Revenue
₹10 - ₹50 Cr as on Mar 31, 2025
Employee Count
44 as on Aug 31, 2025
Similar Companies
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Amama's funding and investors

Amama has raised a total funding of $1.25M over 2 rounds. Its first funding round was on Dec 29, 2022. Its latest funding round was a Series A round on Jul 07, 2025 for $*****. 1 investor participated in its latest round. Amama has 2 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Amama:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jul 07, 2025
6249906
Series A
5415190
4116626
9601975
6409842
Dec 29, 2022
1510835
Seed
7001490
1077468
1478190
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Amama's founders and board of directors

Founder? Claim Profile
The founders of Amama is Nikita Gupta.
Here are the details of Amama's key team members:

Amama's Board of Directors

Amama's board has 2 active members. Nikita Gupta and Varun Gupta are part of team.
Here is the list of Amama's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
4y 3m
Investor
-
Current
4y 3m

Amama's employee count trend

Amama has 44 employees as of Aug 25. The total employee count is 26.0% more than what it was in Aug 24. Here is Amama's employee count trend over the years:
Employee count trend for Amama
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Amama's Competitors and alternates

Top competitors of Amama include Voylla, Teejh and Adore. Here is the list of Top 10 competitors of Amama, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Voylla
Voylla
2013, Jaipur (India), Series A
Internet-first brand of jewelry and fashion accessories
$27.8M
55/100
2nd
Logo for Amama
Amama
2016, Delhi (India), Series A
Internet-first brand of handcrafted fast-fashion jewelry for women
$1.25M
47/100
3rd
Logo for Teejh
Teejh
2020, Bengaluru (India), Unfunded
Designer and retailer of handcrafted ethnic Indian jewelry and sarees
-
-
46/100
4th
Logo for Adore
Adore
2018, Kottayam (India), Unfunded
Online store for natural stone jewelry
-
-
43/100
5th
Logo for Baansuli
Baansuli
2017, Jaipur (India), Funding Raised
Internet first brand offering handcrafted jewelery and home decor
-
35/100
6th
Logo for Tonoto
Tonoto
2021, Noida (India), Seed
Online platform offering handcrafted fashion jewelry products
$59.9K
-
34/100
7th
Logo for Attrangi
Attrangi
2017, Mumbai (India), Unfunded
Online retailer offering jewelry
-
-
33/100
8th
Logo for DASTOOR
DASTOOR
2021, Jaipur (India), Unfunded
Designer and retailer of handcrafted artificial jewelry
-
-
30/100
9th
Logo for Complimento
Complimento
2023, Ahmedabad (India), Unfunded
Online fashion brand offering multi-category handcrafted jewelry products
-
-
30/100
10th
Logo for A Little Extra
A Little Extra
2020, Delhi (India), Seed
Internet first brand offering fast-fashion jewelry
$72.4K
-
29/100
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Amama's Latest cap tables and shareholding

Founders (largest shareholder) own 49.84%, Funds own 6.67% and Other People own 43.49%. The net worth of Amama's founders is INR 14.9Cr as of Dec 29, 2022.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
49.84%
14.9Cr
4596841
9628251
6242017
9549966
Fund
6.67%
2Cr
491260
254912
679728
577905
757571
397783
110459
556163
251829
419026
Other People
43.49%
13Cr
2708597
7635181
1004907
8727886
Total
100.00%
30Cr
8638650
5295504
9729046
8682664
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of Amama's Shareholding

Amama's Investments and acquisitions

Amama has made no investments or acquisitions yet.

Reports related to Amama

Here is the latest report on Amama's sector:

News related to Amama

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FAQs about Amama

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