When was American First Finance founded?

American First Finance was founded in 2013 and raised its 1st funding round 3 years after it was founded.

Where is American First Finance located?

American First Finance is headquartered in Dallas, United States.

Who is the current CEO of American First Finance?

Doug Rippel of American First Finance.

How many employees does American First Finance have?

As of Mar 31, 2026, the latest employee count at American First Finance is 369.

Is American First Finance a funded company?

American First Finance is a funded company, having raised a total of $***** in its 1st and only funding round, a Conventional Debt round on Feb 25, 2016.

When was the latest funding round of American First Finance?

American First Finance's latest funding was a $***** Conventional Debt round on Feb 25, 2016, with participation from 1 investor.

Where does American First Finance rank among its competitors?

American First Finance ranks 75th amongst 1851 active competitors, of which 54 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was eCapital, which secured $388M in Oct, 2025.

Who are the top competitors of American First Finance?

American First Finance's top competitors include eCapital, White Oak Global Advisors and Wintrust. Among them, eCapital secured the most recent funding round in October, 2025.

American First Finance - 2026 Company Profile, Team, Funding & Competitors

American First Finance is an acquired company based in Dallas (United States), founded in 2013 by Doug Rippel. It operates as a Provider of payment solutions, including loans and retail installment agreements. American First Finance has raised an undisclosed amount in funding. The company has 1851 active competitors, including 54 funded and 108 that have exited. Its top competitors include companies like eCapital, White Oak Global Advisors and Wintrust.

Company Details

Provider of payment solutions, including loans and retail installment agreements. The company facilitates payment options through bank loans, retail installment sale agreements, and lease agreements. These options allow customers to acquire goods or services and pay over time. The business partners with merchants to provide financing solutions.

Website: americanfirstfinance.com
Social
Email ID: *****@americanfirstfinance.com
Phone Number: +1 **********

Key Metrics

Founded Year

2013

Location

Dallas, United States

Stage

Acquired

Latest Funding Round

Conventional Debt, Feb 25, 2016, $*****

Investors

Fortress Investment

Ranked

75^th among 1851 active competitors

Employee Count

369 as on Mar 31, 2026

Similar Companies

Indifi & 3648 more

Exit Details

Acquired by FirstCash (Oct 29, 2021)

View American First Finance's full profile

American First Finance got acquired by FirstCash on Oct 29, 2021 at an acquisition amount of $1.17B.

Click here to take a look at American First Finance's acquisition in detail

American First Finance has raised funding over 1 round. Its latest funding round was a Conventional Debt round on Feb 25, 2016 for $*****. 1 investor participated in its latest round. American First Finance has 1 institutional investor.

Here is the list of recent funding rounds of American First Finance:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 25, 2016	1754451	Conventional Debt	1235917	2400650	1678438	2377591

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View details of American First Finance's funding rounds and investors

The founders of American First Finance is Doug Rippel.

Here are the details of American First Finance's key team members:

Doug Rippel: Founder & CEO of American First Finance.

View details of American First Finance's Founder profiles and Board Members

American First Finance's employee count trend

American First Finance has 369 employees as of Mar 26. Here is American First Finance's employee count trend over the years:

Employee count trend for American First Finance

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Top competitors of American First Finance include eCapital, White Oak Global Advisors and Wintrust. Here is the list of Top 10 competitors of American First Finance, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	eCapital 2006, Miami (United States), Acquired	Provider of asset-based, supply chain, and invoice financing solutions	$81.9M	Ares Management	67/100
2nd	White Oak Global Advisors 2007, San Francisco (United States), Unfunded	Provider of customized financing solutions for small and medium-sized businesses	-	-	66/100
3rd	Wintrust 1991, Rosemont (United States), Public	Bank offering diversified financial services	-	CIVC Partners	64/100
4th	Golub Capital 1994, Chicago (United States), Acquired	Investment management firm investing in private debt	-	Korea Investment	64/100
5th	Northern Trust 1889, Chicago (United States), Public	Provider of financial and wealth management services	-	Habitat for Humanity Metro Denver	61/100
6th	Clearinghouse CDFI 1996, Lake Forest (United States), Series G	Diversified lending NBFI	$57.6M	Sunwest Bank, First Choice Bank & 30 others	61/100
7th	Greensill 2011, London (United Kingdom), Series E	Provider of working capital loans	$1.7B	SoftBank Vision Fund, General Atlantic & 5 others	60/100
8th	GE Capital 1932, Norwalk (United States), Public	Provides commercial aircraft leasing and lending services	-	Forum Capital Advisors, OSTI	60/100
9th	Choice 1992, Mumbai (India), Public	Full-service investment banking firm	-	Plutus Wealth Management & 1 others	59/100
10th	Accion Opportunity Fund 1993, San Jose (United States), Funding Raised	Provider of business loans, advising, resources, and learning programs	-	Calvert Impact, SBIR & 3 others	58/100
75th	American First Finance 2013, Dallas (United States), Acquired	Provider of payment solutions, including loans and retail installment agreements	-	Fortress Investment	45/100