When was APLY founded?

APLY was founded in 2015 and raised its 1st funding round 6 years after it was founded.

Where is APLY located?

APLY is headquartered in Auckland, New Zealand.

Who is the current CEO of APLY?

Russell Smith and Claudia Smith s of APLY. Russell Smith has also founded 1 company.

Which legal entities is APLY associated with?

APLY is associated with APLY LIMITED and 2 others.

How many employees does APLY have?

As of Jul 31, 2026, the latest employee count at APLY is 43.

Is APLY a funded company?

APLY is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Oct 28, 2021.

When was the latest funding round of APLY?

APLY's latest funding was a $***** Series A round on Oct 28, 2021, with participation from 1 investor.

Where does APLY rank among its competitors?

APLY ranks 243rd amongst 1174 active competitors, of which 232 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Elliptic, which secured an undisclosed amount in Jul, 2026.

Who are the top competitors of APLY?

APLY's top competitors include Idfy, IDnow and M2P Fintech. Among them, Elliptic secured the most recent funding round in July, 2026.

APLY - 2026 Company Profile, Team, Funding & Competitors

Company Details

Identity verification solution for anti money laundering and KYC solutions. The company offers a biometric solution based on face match and liveness detection, and an EIDV solution to digitally verify ID documents and the identity of the customers.

Website: aplyid.com
Email ID: *****@aply.co.nz, *****@aply.co.nz
Phone Number: +64 **********

Key Metrics

Founded Year

2015

Location

Auckland, New Zealand

Stage

Series A

Total Funding

$5.01M in 1 round

Latest Funding Round

Series A, Oct 28, 2021, $*****

Investors

Octopus Ventures & 2 more

Ranked

243^rd among 1174 active competitors

Employee Count

43 as on Jul 31, 2026

Similar Companies

Idfy & 1217 more

View APLY's full profile

APLY is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count
APLY LIMITED CIN: 7044021 , New Zealand, Active	Sep 25, 2018	-	-
APLY LIMITED CIN: 7044021 , New Zealand, Active	Dec 31, 2014	-	1 (As on Mar 31, 2021)
APLY UK LIMITED CIN: 13510349 , United Kingdom, Active	Jul 13, 2021	-	14 (As on Mar 31, 2024)

APLY has raised a total funding of $5.01M over 1 round. Its latest funding round was a Series A round on Oct 28, 2021 for $*****. 1 investor participated in its latest round. APLY has 3 institutional investors.

Here is the list of recent funding rounds of APLY:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 28, 2021	2717268	Series A	3388977	6556262	5679545	2092758

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View details of APLY's funding rounds and investors

The founders of APLY are Russell Smith and Claudia Smith. Claudia Smith and Russell Smith are the CEOs of APLY.

Here are the details of APLY's key team members:

Russell Smith: Co-Founder & Co-CEO of APLY.
Contact Info: 1 email address
Claudia Smith: Co-Founder & Co-CEO of APLY.
Contact Info: 1 email address

View details of APLY's Founder profiles and Board Members

APLY's employee count trend

APLY has 43 employees as of Jul 26. Here is APLY's employee count trend over the years:

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Top competitors of APLY include Idfy, IDnow and M2P Fintech. Here is the list of Top 10 competitors of APLY, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Idfy 2011, Mumbai (India), Series F	Provider of a platform for identity verification and risk management	$62.7M	Blume Venture, New Enterprise Associates ... & 40 others	75/100
2nd	IDnow 2010, Munich (Germany), Acquired	Provider of automated and expert-led identity verification and digital trust services	$40M	Seventure Partners, BayBG Venture Capital ... & 40 others	75/100
3rd	M2P Fintech 2014, Chennai (India), Series D	Provider of APIs enabling banking, lending, and payment financial services	$188M	8i Ventures, Beenext & 63 others	74/100
4th	Jumio 2010, Sunnyvale (United States), Acquired	Provider of AI-powered identity verification solutions	$196M	Great Hill Partners, Millennium Technology Value Partners ... & 10 others	73/100
5th	Evrotrust 2015, Sofia (Bulgaria), Series B	AI based identity verification and e-Signing solution provider	$13.8M	3TS Capital Partners, BDB & 6 others	72/100
6th	Yoti 2014, London (United Kingdom), Series B	Provider of privacy-focused identity and age solutions	$210M	HSBC, Nex.D & 12 others	71/100
7th	Fenergo 2009, Dublin (Ireland), Acquired	Cloud based KYC and AML management software	$181M	Ergo, Insight Partners & 26 others	70/100
8th	NICE Actimize 1999, Hoboken (United States), Acquired	Provider of AI-driven anti-money laundering and fraud detection solutions	$24M	Viola Group, Giza Venture Capital & 3 others	70/100
9th	Elliptic 2013, London (United Kingdom), Series D	Provider of blockchain analytics software for digital asset risk management	$224M	One Peak, Paladin Capital & 36 others	70/100
10th	Digio 2016, Bengaluru (India), Seed	Provider of digital solutions for KYC, document management, and digital signatures	$11.9M	Rainmatter, Groww & 3 others	69/100
243rd	APLY 2015, Auckland (New Zealand), Series A	Identity verification solution for anti money laundering and KYC solutions	$5.01M	Octopus Ventures, Icehouse Ventures & 1 others	38/100