App Virality - About the company
App Virality is a series A company based in Hyderabad (India), founded in 2014 by Laxman Papineni and Ram Papineni. It operates as a Provider of referral and advocacy marketing platform. App Virality has raised $9.96M in funding from investors like Click Labs, India Internet Fund and TNN Capital. The company has 423 active competitors, including 54 funded and 23 that have exited. Its top competitors include companies like Xoxoday, Firstup and BNI.
Company Details
Provider of referral and advocacy marketing platform. It provides marketing for mobile apps through word of mouth by customers. It provides SDKs for app developers to run in-app giveaways, surveys, polls, rewards, customer retention programs. Developers can identify and communicate with top influencers, conduct A/B testing and in-depth analysis in apps to identify which hack is working.
- Website
- www.appvirality.com/
- Social
- Registered Address
- T-HUB Foundation, Knowledge City, Sy No 83/1 Raidurgam, Hyderabad, Hyderabad, Telangana, India, 500081
Key Metrics
Founded Year
2014
Location
Hyderabad, India
Stage
Series A
Total Funding
$9.96M in 5 rounds
Latest Funding Round
Investors
Ranked
51st among 423 active competitors
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2025
Employee Count
10 as on Jun 30, 2025
Legal entities associated with App Virality
App Virality is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
APPVIRALITY TECHNOLOGIES PRIVATE LIMITED CIN: U72200TG2014PTC096860 , India, Active | Dec 17, 2014 | 0 - ₹10 Cr (As on Mar 31, 2025) | 10 (As on Jun 30, 2025) |
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App Virality's funding and investors
App Virality has raised a total funding of $9.96M over 5 rounds. Its first funding round was on Feb 11, 2014. App Virality has 11 institutional investors and 20 angel investors.
Here is the list of recent funding rounds of App Virality:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jun 10, 2021 | 3191530 | Series A | 9243964 | 3908441 | 4126753 | 1487394 |
Jan 28, 2021 | 5136959 | Seed | 5526126 | 9537724 | 3485191 | 9717326 |
Sep 08, 2015 | 8484083 | Seed | 5924547 | 2535487 |
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App Virality's founders and board of directors
Founder? Claim ProfileThe founders of App Virality are Laxman Papineni and Ram Papineni.
Here are the details of App Virality's key team members:
- Laxman Papineni: Former Co-Founder of App Virality and founder of 1 other company. Contact Info: 1 email address
- Ram Papineni: Co-Founder of App Virality. Contact Info: 1 email address
View details of App Virality's Founder profiles and Board Members
App Virality's employee count trend
App Virality has 10 employees as of Jun 25. The total employee count is 66.0% lower than what it was in Jun 24. Here is App Virality's employee count trend over the years:
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App Virality's Competitors and alternates
Top competitors of App Virality include Xoxoday, Firstup and BNI. Here is the list of Top 10 competitors of App Virality, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Cloud-based platform providing digitized rewards, incentives, loyalty, and payouts solutions for businesses worldwide | $101M | 78/100 | ||
2nd |  Firstup 2008, San Francisco (United States), Series E | Cloud-based communication and employee experience management platform for enterprises | $127M | 74/100 | |
3rd |  BNI 1985, Charlotte (United States), Acquired | Referral marketing solutions for businesses | - | 66/100 | |
4th | Mention Me 2013, London (United Kingdom), Series B | SaaS-based referral marketing solution for online businesses | $32M | 64/100 | |
5th | Mammoth Media 2014, Laos, Series A | Cloud based platform offering digital to retail marketing strategy | $13M | 56/100 | |
6th |  POINT.ME 2019, New York City (United States), Series B | Provider of a platform for searching and booking award flights | $38.5M | 55/100 | |
7th |  Qmee 2012, London (United Kingdom), Acquired | App-based online platform offering rewards | $4.5M | - | 55/100 |
8th | Cloud-based platform offering customer advocacy solutions | $7.3M | 54/100 | ||
9th | SocialChorus 2008, San Francisco (United States), Acquired | Advocate Marketing Solution | $44.7M | 54/100 | |
10th | Perkville 2010, Oakland (United States), Series A | Customer loyalty and referral platform for growing brands, boosting retention | $4.46M | 52/100 | |
51st | App Virality 2014, Hyderabad (India), Series A | Provider of referral and advocacy marketing platform | $9.96M | 34/100 |
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App Virality's Investments and acquisitions
App Virality has made no investments or acquisitions yet.
Reports related to App Virality
Here is the latest report on App Virality's sector:
News related to App Virality
•
Million Install Meetup - Brewing The App Marketing Concoction In Mumbai MonsoonsInc42•Jul 22, 2016•App Virality, NDTV, MoEngage
•
How Hyderabad Based AppVirality Helps Developers In Increasing And Retaining User BaseInc42•Jul 12, 2016•App Virality, Google, aQuantive, Nasscom
•
AppVirality Raises $465,000 To Give Developers User Growth ToolsTechCrunch+•Jan 13, 2015•App Virality, TNN Capital, India Internet Fund, Mohit Kumar Saxena and 4 others
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