When was APPRL founded?

APPRL was founded in 2010 and raised its 1st funding round 4 years after it was founded.

Where is APPRL located?

APPRL is headquartered in Stockholm, Sweden.

Who is the current CEO of APPRL?

Martin Landen of APPRL. They have also founded 1 company.

How many employees does APPRL have?

As of Jul 01, 2024, the latest employee count at APPRL is 10.

Is APPRL a funded company?

APPRL is a funded company, having raised a total of $4.05M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 21, 2014.

When was the latest funding round of APPRL?

APPRL's latest funding was a $***** Grant (prize money) round on Jun 01, 2019, with participation from 1 investor.

Where does APPRL rank among its competitors?

APPRL ranks 1st amongst 10 active competitors, of which 2 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Whatmore, which secured $650K in Oct, 2023.

Who are the top competitors of APPRL?

APPRL's top competitors include Whatmore, ShopTheLooks and ParkLU. Among them, Whatmore secured the most recent funding round in October, 2023.

APPRL - 2026 Company Profile, Team, Funding & Competitors

APPRL is an acquired company based in Stockholm (Sweden), founded in 2010 by Martin Landen and Gustav Gisseldahl. It operates as a Provider of influencer & performance marketing solutions. APPRL has raised $4.05M in funding from Backstage and Sting. The company has 10 active competitors, including 2 funded and 4 that have exited. Its top competitors include companies like Whatmore, ShopTheLooks and ParkLU.

Company Details

Provider of influencer & performance marketing solutions. The platform connects style influencers and digital magazines with brands and retailers through the content. The platform offers to manage, track and optimize influencer marketing using traffic and sales data. The platform lets influencers create online shops by helping them connect the content of articles and monetize the content and also allows retailers to get their products promoted through its network of influencers.

Website: apprl.com
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Key Metrics

Founded Year

2010

Location

Stockholm, Sweden

Stage

Acquired

Total Funding

$4.05M in 5 rounds

Latest Funding Round

Grant (prize money), Jun 01, 2019, $*****

Investors

Backstage & 10 more

Ranked

1^st among 10 active competitors

Employee Count

10 as on Jul 01, 2024

Similar Companies

ShopTheLooks & 11 more

Exit Details

Acquired by Klarna (Jul 27, 2021)

View APPRL's full profile

APPRL got acquired by Klarna on Jul 27, 2021.

Click here to take a look at APPRL's acquisition in detail

APPRL has raised a total funding of $4.05M over 5 rounds. Its first funding round was on Nov 21, 2014. Its latest funding round was a Grant (prize money) round on Jun 01, 2019 for $*****. 1 investor participated in its latest round. APPRL has 7 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of APPRL:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 01, 2019	9836051	Grant (prize money)	4350964	4208750	6391887	8810467
Dec 03, 2018	4321422	Series A	4682104	9413130	8943455	Spintop Ventures & 4 more
Oct 19, 2016	8269793	Series A	1047199	1629147	1867567	EIT Digital & 1 more

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View details of APPRL's funding rounds and investors

The founders of APPRL are Martin Landen and Gustav Gisseldahl. Martin Landen is the CEO of APPRL.

Here are the details of APPRL's key team members:

Martin Landen: Co-Founder & CEO of APPRL.
Gustav Gisseldahl: Co-Founder of APPRL.

View details of APPRL's Founder profiles and Board Members

APPRL's employee count trend

APPRL has 10 employees as of Jul 24. Here is APPRL's employee count trend over the years:

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Top competitors of APPRL include Whatmore, ShopTheLooks and ParkLU. Here is the list of Top 10 competitors of APPRL, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	APPRL 2010, Stockholm (Sweden), Acquired	Provider of influencer & performance marketing solutions	$4.05M	Backstage, Spintop Ventures & 9 others	47/100
2nd	Whatmore 2022, San Jose (United States), Seed	Provider of AI-powered tools for generating product visuals and shoppable videos	$650K	Callapina, Wellfound & 4 others	45/100
3rd	ShopTheLooks 2021, Noida (India), Seed	AI based platform to monetize social media fashion content	$288K	Dholakia Ventures, We Founder Circle & 22 others	37/100
4th	ParkLU 2011, Hong Kong (China), Acquired	Digital platform connecting brands with China's social influencers	-	Click Ventures, Fresco Capital & 5 others	34/100
5th	Pict 2012, San Francisco (United States), Acqui-Hired	Platform to make images shoppable	$1.52M	AngelPad, Forerunner Ventures & 3 others	32/100
6th	Monotote 2015, New York City (United States), Unfunded	AI-powered connected commerce platform for retailers and publishers	-	-	29/100
7th	Foursixty 2012, Toronto (Canada), Acquired	Provider of SaaS-based solutions for shoppable Instagram videos	-	Tiny	27/100
8th	Link Big 2014, Tel Aviv (Israel), Deadpooled	Tools for converting Instagram followers into shoppers	$61K	L Marks, JLAB & 1 others	27/100
9th	Seentient 2014, New York City (United States), Unfunded	AI-based application for fashion recommendation and content monetization	-	-	24/100
10th	Tracdelight 2008, Berlin (Germany), Public	Affiliate marketing network for fashion publishers	-	-	23/100