When was Pict founded?

Pict was founded in 2012 and raised its 1st funding round within a year of its incorporation.

Where is Pict located?

Pict is headquartered in San Francisco, United States.

How many employees does Pict have?

As of May 31, 2026, the latest employee count at Pict is 2.

Is Pict a funded company?

Pict is a funded company, having raised a total of $1.52M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 2012.

When was the latest funding round of Pict?

Pict's latest funding was a $***** Seed round on Apr 26, 2013, with participation from 5 investors. Its primary sector is Brands Tech. In United States, the Brands Tech sector has seen $266M in funding in 2026 to date.

Where does Pict rank among its competitors?

Pict ranks 174th amongst 849 active competitors, of which 144 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was PeakMetrics, which secured $6M in Apr, 2026.

Who are the top competitors of Pict?

Pict's top competitors include Sprout Social, Metricool and CreativeX. Among them, PeakMetrics secured the most recent funding round in April, 2026.

Pict - 2026 Company Profile, Team, Funding & Competitors

Pict is an acqui-hired company based in San Francisco (United States), founded in 2012 by Brent Locks, Gregory Nicholas and Kele Dobrinski. It operates as a Platform to make images shoppable. Pict has raised $1.52M in funding from AngelPad. The company has 849 active competitors, including 144 funded and 88 that have exited. Its top competitors include companies like Sprout Social, Metricool and CreativeX.

Company Details

PICT provides technology to integrate content with commerce. It allows publishers, influencers and brands to add products to images making content shoppable. PICT can integrate with e-commerce platforms and auto tag all the photos with relevant shopping information. The pics can be shared on social media channels to generate leads for the product or they can add to the PICT Bank where the content can be used by influential publishers with their posts. PICT was acquired by Popsugar, a women's lifestyle media brand, in 2014 to boost their product discovery engine ShopStyle.

Website: pict.com
Social

Key Metrics

Founded Year

2012

Location

San Francisco, United States

Stage

Acqui-Hired

Total Funding

$1.52M in 2 rounds

Latest Funding Round

Seed, Apr 26, 2013, $*****

Investors

AngelPad & 4 more

Ranked

174^th among 849 active competitors

Employee Count

2 as on May 31, 2026

Similar Companies

Firework & 332 more

View Pict's full profile

Pict has raised a total funding of $1.52M over 2 rounds. Its first funding round was on Mar 2012. Its latest funding round was a Seed round on Apr 26, 2013 for $*****. 5 investors participated in its latest round. Pict has 5 institutional investors.

Here is the list of recent funding rounds of Pict:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 26, 2013	5771053	Seed	2376367	3016802	2398495	3454350
Mar 2012	1466082	Seed	5370608	2286531	AngelPad	3755865

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View details of Pict's funding rounds and investors

The founders of Pict are Brent Locks, Gregory Nicholas and Kele Dobrinski.

Here are the details of Pict's key team members:

Brent Locks: Co-Founder & CEO of Pict and founder of 1 other company.
Gregory Nicholas: Co-Founder of Pict.
Kele Dobrinski: Co-Founder & COO of Pict.

View details of Pict's Founder profiles and Board Members

Pict's employee count trend

Pict has 2 employees as of May 26. Here is Pict's employee count trend over the years:

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Top competitors of Pict include Sprout Social, Metricool and CreativeX. Here is the list of Top 10 competitors of Pict, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Sprout Social 2009, Chicago (United States), Public	Provider of a platform for social media management and optimization	$102M	Lightbank, New Enterprise Associates & 6 others	77/100
2nd	Metricool 2015, Madrid (Spain), Series A	Provider of a platform for social media management and analytics	$4.86M	Axon Partners Group, team.blue	68/100
3rd	CreativeX 2015, New York City (United States), Series B	Ad creative analytics solution provider	$35M	Guggenheim Investments, Beringea & 9 others	67/100
4th	NewsWhip 2011, Dublin (Ireland), Acquired	Social analytics tool to discover content and trending topics	$22.7M	Tribal, The Associated Press & 27 others	65/100
5th	Catenoid 2011, Seoul (South Korea), Series C	Digital platform providing video streaming, player, management, analytics, and commerce platforms	$20.3M	Atinum Investment, DTCP & 6 others	64/100
6th	Spotter 2019, Los Angeles (United States), Series D	Provider of capital and resources for content creators and brands	$762M	SoftBank Vision Fund, Access Industries & 11 others	63/100
7th	Bambuser 2007, Stockholm (Sweden), Public	Providing solution for live video streaming for businesses	$4.02M	The Associated Press, Harmony Partners & 6 others	63/100
8th	Brand24 2010, Daytona Beach (United States), Acquired	AI based social media monitoring tool for businesses	$485K	Unfold.vc, Venture & 3 others	62/100
9th	Cision 1867, Chicago (United States), Acquired	Provider of media monitoring, journalist outreach, and social listening platform	$4.97M	Edison Partners, Europa	61/100
10th	PeakMetrics 2017, Los Angeles (United States), Series A	Brand monitoring and competitor tracking solutions	$18.2M	Moneta Ventures, Techstars & 8 others	61/100
174th	Pict 2012, San Francisco (United States), Acqui-Hired	Platform to make images shoppable	$1.52M	Forerunner Ventures, Opus Capital & 3 others	32/100