When was AppsFlyer founded?

AppsFlyer was founded in 2011 and became a unicorn in 2020, reaching the milestone in 9 years. It raised its 1st funding round 1 year after its incorporation.

Where is AppsFlyer located?

AppsFlyer is headquartered in San Francisco, United States. It is registered at 126, Elverdalsvej, Højbjerg, 8270.

Who is the current CEO of AppsFlyer?

Oren Kaniel of AppsFlyer. They have also founded 1 company.

How many employees does AppsFlyer have?

As of Sep 30, 2026, the latest employee count at AppsFlyer is 1580.

Is AppsFlyer a funded company?

AppsFlyer is a funded company, having raised a total of $1.3B across 8 funding rounds to date. The company's 1st funding round was raised for an undisclosed amount in a Seed round on Sep 15, 2012.

How much is AppsFlyer worth?

The latest valuation of AppsFlyer is $2.7B as of Jul 09, 2026.

When was the latest funding round of AppsFlyer?

AppsFlyer's latest funding was a $400M Conventional Debt round on Aug 25, 2026, with participation from 1 investor.

Is AppsFlyer a Mobile Advertising company?

The primary sectors of AppsFlyer are Mobile Advertising, AdTech and MarketingTech.

Where does AppsFlyer rank among its competitors?

AppsFlyer ranks 1st amongst 326 active competitors, of which 31 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was AppsFlyer, which secured $400M in Aug, 2026.

Who are the top competitors of AppsFlyer?

AppsFlyer's top competitors include Adjust, Singular and Branch. Among them, AppsFlyer secured the most recent funding round in August, 2026.

AppsFlyer - 2026 Company Profile, Team, Funding & Competitors

AppsFlyer is a series E company based in San Francisco (United States), founded in 2011 by Oren Kaniel, Reshef Mann and Lisa Zaythik. It operates as a Provider of software for mobile attribution and marketing data analytics. AppsFlyer has raised $1.3B in funding from investors like General Atlantic, Magma Venture Partners and Pitango, with a current valuation of $2.7B. The company has 326 active competitors, including 31 funded and 26 that have exited. Its top competitors include companies like Adjust, Singular and Branch.

Sectors and market segments that AppsFlyer operate in

AppsFlyer serves in the Mobile market segments.The primary business model of AppsFlyer is:

Mobile > Mobile Advertising > ***** **** > ***** ******

Company Details

Provider of software for mobile attribution and marketing data analytics. This technology tracks user engagement across mobile applications, websites, and connected television platforms. It provides tools for deep linking, fraud prevention, and data collaboration to measure advertising performance. The software integrates cross-platform signals to assist in optimizing marketing spend and user acquisition strategies. It also includes features for managing creative assets and audience segmentation to improve conversion rates.

Website: www.appsflyer.com/
Social
Registered Address: 126, Elverdalsvej, Højbjerg, 8270

Key Metrics

Founded Year

2011

Location

San Francisco, United States

Stage

Series E

Total Funding

$1.3B in 8 rounds

Latest Funding Round

Conventional Debt, Aug 25, 2026, $400M

Post Money Valuation

$2.7B as on Jul 09, 2026

Investors

General Atlantic & 24 more

Ranked

1^st among 326 active competitors

Employee Count

1,580 as on Sep 30, 2026

Investment & Acquisitions

Oolo & 2 more

Similar Companies

Adjust & 367 more

View AppsFlyer's full profile

AppsFlyer is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Flyer Holding ApS CIN: 38328972 , Denmark, Active	Jan 11, 2017	-	-
APPSFLYER INDIA PRIVATE LIMITED CIN: U74999KA2018FTC113076 , India, Active	May 14, 2018	₹10 - ₹50 Cr (As on Mar 31, 2025)	57 (As on May 31, 2026)

AppsFlyer has raised a total funding of $1.3B over 8 rounds. Its first funding round was on Sep 15, 2012. Its latest funding round was a Conventional Debt round on Aug 25, 2026 for $400M. 1 investor participated in its latest round. AppsFlyer has 25 institutional investors.

Here is the list of recent funding rounds of AppsFlyer:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 25, 2026	$400M	Conventional Debt	-	-	-	Bank Leumi
Jun 22, 2026	$1B	Series E	-	-	-	Moloco, Google, Meta, Unity
Nov 24, 2020	Undisclosed	Series D	$2B	-	Salesforce Ventures	-

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View details of AppsFlyer's funding rounds and investors

The founders of AppsFlyer are Oren Kaniel, Reshef Mann and Lisa Zaythik. Oren Kaniel is the CEO of AppsFlyer.

Here are the details of AppsFlyer's key team members:

Oren Kaniel: Co-Founder & CEO of AppsFlyer and founder of 1 other company.
Reshef Mann: Co-Founder & CTO of AppsFlyer and founder of 1 other company.
Lisa Zaythik: Chief People Officer of AppsFlyer.

View details of AppsFlyer's Founder profiles and Board Members

AppsFlyer's employee count trend

AppsFlyer has 1,580 employees as of Sep 26. Here is AppsFlyer's employee count trend over the years:

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Top competitors of AppsFlyer include Adjust, Singular and Branch. Here is the list of Top 10 competitors of AppsFlyer, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	AppsFlyer 2011, San Francisco (United States), Series E	Provider of software for mobile attribution and marketing data analytics	$1.3B	Goldman Sachs, Goldman Sachs Investment Partners ... & 23 others	77/100
2nd	Adjust 2012, Berlin (Germany), Acquired	Cloud-based mobile marketing software solution provider	$256M	Highland Europe, IRIS & 15 others	72/100
3rd	Singular 2014, Tel Aviv (Israel), Series B	Marketing analytics and attribution platform	$50M	TransLink Capital, Norwest & 9 others	71/100
4th	Branch 2014, Palo Alto (United States), Series F	Cloud based marketing optimization platform for deep linking	$667M	New Enterprise Associates, Founders Fund ... & 36 others	66/100
5th	InMarket 2010, Austin (United States), Series A	Provider of real-time marketing, audience, activation, measurement, and insights solutions	$1M	Multiplier Capital, North Atlantic Capital	64/100
6th	Optimine 2008, St. Paul (Canada), Acquired	Advertising measurement and bid optimization solutions	$14.9M	HWVP, Calumet Venture Fund & 7 others	58/100
7th	Dreamdata 2018, Copenhagen (Denmark), Series B	Cloud-based account-based marketing attribution platform for B2B companies	$66.9M	PeakSpan Capital, Seedcamp & 10 others	58/100
8th	Improvado 2015, San Francisco (United States), Series A	Platform offering data management solution	$33M	Bullpen Capital, Nexus Venture Partners & 29 others	57/100
9th	Stockmark 2016, Minato City (Japan), Series D	Developer of AI solutions for text data analysis and utilization	$58.8M	Hakuhodo DY Ventures, Ntt Docomo Ventures ... & 6 others	56/100
10th	Tenjin 2014, Sacramento (United States), Seed	Provider of mobile app marketing analytics and attribution solutions	$2.5M	NetEase Games, Lightbank & 1 others	55/100

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AppsFlyer has acquired 3 companies including Oolo, Devtodev and Yodas. AppsFlyer has not made any investments as of now.

Here is the list of its acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Dec 05, 2023	Acquisition	Oolo	2020	New York City (United States)
Nov 08, 2023	Acquisition	Devtodev	2013	Vilnius (Lithuania)
May 31, 2018	Acquisition	Yodas	2014	San Francisco (United States)