Where is April located?

April is headquartered in Stockholm, Sweden.

Who is the current CEO of April?

Ben Eliass of April. They have also founded 2 companies and are an angel investors in 1 startup.

Is April a funded company?

April is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does April rank among its competitors?

April ranks 82nd amongst 149 active competitors, of which 30 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Moom Health, which secured $2.7M in Apr, 2025.

Who are the top competitors of April?

April's top competitors include Be Bodywise, &Me and Wild Nutrition. Among them, Moom Health secured the most recent funding round in April, 2025.

April - 2026 Company Profile, Team, Competitors & Financials

April is an unfunded company based in Stockholm (Sweden), founded in 2006 by Ben Eliass, Amanda Westerbom and Alan Aygun. It operates as a Provider of vegan-based vitamins and supplements. April has not raised any funding yet. The company has 149 active competitors, including 30 funded and 4 that have exited. Its top competitors include companies like Be Bodywise, &Me and Wild Nutrition.

Company Details

Provider of vegan-based vitamins and supplements. The company offers vegan, gluten-free, multivitamins, and minerals for women health for skin care, glow, immune support, energy levels, cognitive function, hormonal balance, and more.

Website: itsapril.com
Social
Email ID: *****@itsapril.com
Part Of

Key Metrics

Founded Year

2006

Location

Stockholm, Sweden

Stage

Unfunded

Ranked

82^nd among 149 active competitors

Similar Companies

Be Bodywise & 112 more

View April's full profile

April is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Estrid Studios AB CIN: 559197-2400 , Sweden, Active	Mar 03, 2019	-	-	-

April has not raised any funding rounds yet.

The founders of April are Ben Eliass, Amanda Westerbom and Alan Aygun. Ben Eliass is the CEO of April.

Here are the details of April's key team members:

Ben Eliass: Co-Founder & CEO of April and founder of 1 other company. They are also an angel investor in 1 startup.
Contact Info: 1 email address
Amanda Westerbom: Co-Founder of April and founder of 1 other company.
Contact Info: 1 email address
Alan Aygun: Co-Founder of April and founder of 1 other company.
Contact Info: 1 email address

View details of April's Founder profiles and Board Members

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Top competitors of April include Be Bodywise, &Me and Wild Nutrition. Here is the list of Top 10 competitors of April, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Be Bodywise 2021, Mumbai (India), Funding Raised	Online brand offering multi-category beauty, health, and wellness products	-	Soonicorn Capital	65/100
2nd	&Me 2017, Bengaluru (India), Acquired	Provider of nutritional supplements to improve women health	$2.67M	Z47, Beeline Impex & 15 others	57/100
3rd	Wild Nutrition 2012, Lewes (United Kingdom), Series B	Manufacturing health supplements for women	$6.93M	Natural Actives Limited, Piper & 12 others	52/100
4th	Gynoveda 2019, Mumbai (India), Series A	Provider of ayurvedic FemTech platform for women	$10.9M	Fireside Ventures, India Alternatives & 8 others	48/100
5th	O Positiv 2018, Los Angeles (United States), Funding Raised	Provider of nutritional supplements for women health	-	Washing Pond Ventures	47/100
6th	Moom Health 2021, Singapore (Singapore), Seed	Developer of personalised women health supplements	$3.55M	DSG Consumer Partners, Wipro Consumer Care ... & 4 others	47/100
7th	Tata GoFit 2022, Kolkata (India), Unfunded	Internet-first brand offering plant-based supplements	-	-	45/100
8th	Natalist 2018, Charleston (United States), Acquired	Provider of at-home health tests and virtual care and treatment options	$5M	Cowboy Ventures, Xfund & 11 others	43/100
9th	Bonafide 2011, Harrison (United States), Acquired	Provider of dietary supplement products for the treatment of menopause and PMS symptoms	-	-	42/100
10th	Wholesome Story 2017, Seattle (United States), Unfunded	Provider of dietery supplements to improve health and wellness	-	-	41/100
82nd	April 2006, Stockholm (Sweden), Unfunded	Provider of vegan-based vitamins and supplements	-	-	23/100