When was ASOS founded?

ASOS was founded in 1999 and raised its 1st funding round 21 years after it was founded.

Where is ASOS located?

ASOS is headquartered in London, United Kingdom.

Who is the current CEO of ASOS?

Nick Robertson of ASOS. They have also founded 1 company and are angel investors in 4 startups, including ASOS ventures and PixelFree Studio.

How many employees does ASOS have?

As of May 31, 2026, the latest employee count at ASOS is 2473.

Is ASOS a funded company?

ASOS is a funded company, having raised an undisclosed amount across 6 funding rounds to date. The company's 1st funding round was a $***** Post IPO round, raised on Apr 08, 2020.

When was the latest funding round of ASOS?

ASOS's latest funding was a $***** Post IPO round on Aug 08, 2023, with participation from 1 investor.

Where does ASOS rank among its competitors?

ASOS ranks 6th amongst 405 active competitors, of which 29 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Hugo Boss, which secured an undisclosed amount in May, 2024.

Who are the top competitors of ASOS?

ASOS's top competitors include American Eagle Outfitters, PUMA and Chanel. Among them, Hugo Boss secured the most recent funding round in May, 2024.

ASOS - 2026 Company Profile, Team, Funding & Competitors

ASOS is a public company based in London (United Kingdom), founded in 1999 by Nick Robertson, Quentin Griffiths and Andrew Regan. It operates as an Internet first brand of fashion products for men and women. ASOS has raised an undisclosed amount in funding. The company has 405 active competitors, including 29 funded and 67 that have exited. Its top competitors include companies like American Eagle Outfitters, PUMA and Chanel.

Company Details

Website: www.asos.com/
Social

Key Metrics

Founded Year

1999

Location

London, United Kingdom

Stage

Public

Latest Funding Round

Post IPO, Aug 08, 2023, $*****

Investors

Fresher Ventures & 5 more

Ranked

6^th among 405 active competitors

Employee Count

2,473 as on May 31, 2026

Investment & Acquisitions

Topman & 1 more

Similar Companies

American Eagle Outfitters & 664 more

Exit Details

Public

View ASOS's full profile

ASOS is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
TOP UK SHOP LTD CIN: 12939809 , United Kingdom, Active	Oct 08, 2020	£0 - £1M (As on Oct 31, 2021)	2 (As on Oct 31, 2024)
ASOS PAYMENTS UK LIMITED CIN: 13337408 , United Kingdom, Active	Apr 14, 2021	-	-
ASOS US, INC. CIN: 331224744 , United States, Active		-	10 (As on Dec 31, 2024)	-
ASOS.COM LIMITED CIN: 3584121 , Germany, Active	Jun 18, 2019	-	3003 (As on Aug 31, 2021)

ASOS got listed on Oct 03, 2001.

Click here to take a look at ASOS's IPO in detail

ASOS has raised funding over 6 rounds. Its first funding round was on Apr 08, 2020. Its latest funding round was a Post IPO round on Aug 08, 2023 for $*****. 1 investor participated in its latest round. ASOS has 6 institutional investors.

Here is the list of recent funding rounds of ASOS:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 08, 2023	6690321	Post IPO	1023475	3206144	1601571	4205212
May 26, 2023	2735842	Post IPO	9554439	7269930	4633487	BESTSELLER
Oct 23, 2022	7950647	Post IPO	5509987	4362851	5070392	Frasers Group

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View details of ASOS's funding rounds and investors

The founders of ASOS are Nick Robertson, Quentin Griffiths and Andrew Regan.

Here are the details of ASOS's key team members:

Nick Robertson: Co-Founder & CEO of ASOS and founder of 2 other companies, ASOS ventures and PixelFree Studio. They are also an angel investor in 4 startups.
Contact Info: 1 email address
Quentin Griffiths: Former Co-Founder of ASOS and founder of 1 other company. They are also an angel investor in 2 startups.
Andrew Regan: Co-Founder of ASOS and founder of 1 other company.
Contact Info: 1 email address
Nick Beighton: Founder & CEO of ASOS.
Contact Info: 1 email address

View details of ASOS's Founder profiles and Board Members

ASOS's employee count trend

ASOS has 2,473 employees as of May 26. Here is ASOS's employee count trend over the years:

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Top competitors of ASOS include American Eagle Outfitters, PUMA and Chanel. Here is the list of Top 10 competitors of ASOS, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	American Eagle Outfitters 1977, Pittsburgh (United States), Funding Raised	Company offering multi-category fashion products for men and women	-	Terbell Partners, PNC	72/100
2nd	PUMA 1948, United States, Public	Retailer of clothing, shoes, and accessories for men, women, and kids	-	Groupe Artemis, Kering & 2 others	72/100
3rd	Chanel 1909, Neuilly sur seine (France), Funding Raised	Brand of luxury fashion products	-	BNP Paribas, Bank of England	71/100
4th	BootBarn 1978, Irvine (United States), Public	Retailer of cowboy boots, western wear, and workwear	-	Providence Investment Partners, Brookside Capital Partners ... & 4 others	68/100
5th	Hugo Boss 1924, Metzingen (Germany), Public	Internet first brand of german fashion	-	Tamburi Investment Partners, Frasers Group ... & 5 others	68/100
6th	ASOS 1999, London (United Kingdom), Public	Internet first brand of fashion products for men and women	-	Fresher Ventures, Frasers Group & 4 others	66/100
7th	The North Face 1968, Uvalde (United States), Acquired	Internet first brand of sportswear apparel for men and women	-	FS Investors	66/100
8th	Tommy Bahama 1993, Paradise (United States), Series A	Retailer of men's and women's apparel, beachwear, and home goods	-	Grace Beauty Capital, KarpReilly & 1 others	64/100
9th	Arvind 1931, Ahmedabad (India), Public	Manufacturer of textiles, apparel, and advanced materials	-	Multiples Alternate Asset Management, ACT Grants ... & 1 others	62/100
10th	Kate Spade 1993, New York City (United States), Acquired	Retail chain of luxury handbags for women	-	-	62/100