Assembly - About the company
Assembly is a series A company based in Gurugram (India), founded in 2018 by Aditya Khanna and Mohit Garg. It operates as an Online retailer of travel bags, luggage, backpacks, and accessories. Assembly has raised $2.48M in funding from investors like Angel List, Anicut Capital and Blume Venture, with a current valuation of $*****. The company has 38 active competitors, including 13 that are funded. Its top competitors include companies like Mokobara, uppercase and Arctic Fox.
Company Details
Online retailer of travel bags, luggage, backpacks, and accessories. The company provides various types of bags, including hard luggage, backpacks, duffel bags, and trolley bags. It also offers travel accessories such as travel kits, neck pillows, packing cubes, and luggage trackers. Additionally, the company sells office essentials like laptop sleeves and tech kits.
- Website
- assemblytravel.com
- Social
- Email ID
- *****@assemblytravel.com
- Phone Number
- +91 **********
- Registered Address
- D 92, South City-1, Gurgaon, Gurgaon, Haryana, India, 122001
Key Metrics
Founded Year
2018
Location
Gurugram, India
Stage
Series A
Total Funding
$2.48M in 3 rounds
Latest Funding Round
Post Money Valuation
$***** as on Apr 15, 2024
Investors
Ranked
3rd among 38 active competitors
Annual Revenue
₹10 - ₹50 Cr as on Mar 31, 2025
Employee Count
90 as on May 31, 2026
Legal entities associated with Assembly
Assembly is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
DISMANTLE GOODS LLP CIN: AAM-0153 , India, Active | Feb 15, 2018 | 0 - ₹10 Cr (As on Mar 31, 2025) | - | |
DISMANTLE DIGITAL PRIVATE LIMITED CIN: U19100HR2021PTC096406 , India, Active | Jul 17, 2021 | ₹10 - ₹50 Cr (As on Mar 31, 2025) | 35 (As on May 01, 2026) |
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Assembly's funding and investors
Assembly has raised a total funding of $2.48M over 3 rounds. Its first funding round was on Mar 11, 2022. Its latest funding round was a Series A round on Dec 20, 2023 for $*****. 36 investors participated in its latest round. Assembly has 20 institutional investors and 24 angel investors.
Here is the list of recent funding rounds of Assembly:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Dec 20, 2023 | 9362253 | Series A | 7530766 | 7833198 | 3679245 | 7870261 |
May 26, 2022 | 2097213 | Seed | 7519329 | 6084136 | 7523464 | |
Mar 11, 2022 | 7632549 | Angel | 5492143 | 8611908 | 4502581 |
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Assembly's founders and board of directors
Founder? Claim ProfileHere are the details of Assembly's key team members:
- Aditya Khanna: Co-Founder of Assembly and founder of 1 other company. They are also an angel investor in 1 startup and serve on the boards of 2 companies.Contact Info: 1 email address and 1 phone number
- Mohit Garg: Co-Founder & CEO of Assembly and founder of 1 other company. They serve on the board of 1 company.Contact Info: 1 phone number
Assembly's Board of Directors
Assembly's board has 2 active members. Aditya Khanna and Mohit Garg are part of team.Here is the list of Assembly's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 5y 0m | |
Team | - | Current | 5y 0m |
View details of Assembly's Founder profiles and Board Members
Assembly's employee count trend
Assembly has 90 employees as of May 26. Here is Assembly's employee count trend over the years:
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Assembly's Competitors and alternates
Top competitors of Assembly include Mokobara, uppercase and Arctic Fox. Here is the list of Top 10 competitors of Assembly, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Retailer of luggage suitcases backpacks totes and various travel accessories | $24.1M | 74/100 | ||
2nd | Online retailer of eco-friendly backpacks, trolley bags, duffle bags, and accessories | $22.1M | 68/100 | ||
3rd | Online retailer of travel bags, luggage, backpacks, and accessories | $2.48M | 56/100 | ||
4th | Arctic Fox 2018, Bengaluru (India), Unfunded | Internet-first brand offering bags and luggage | - | - | 54/100 |
5th | Designer and retailer of luggage and backpacks | $1.1M | 51/100 | ||
6th |  Nasher Miles 2017, Mumbai (India), Seed | Online retailer of travel luggage, backpacks, and related travel accessories | $5.96M | 50/100 | |
7th | Online retailer offering luggage, bags, and accessories | $5.23M | 48/100 | ||
8th | Urban Tribe 2015, Mumbai (India), Seed | Stylish, durable bags for modern lifestyles | $656K | 45/100 | |
9th | Provider of a direct-to-consumer travel accessories and luggage brand offering bags, organisers, and travel gear | $720K | 45/100 | ||
10th | Internet first brand offering bags and laguage for consumers | - | - | 45/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Assembly's competitors? Click here to see the top ones
Assembly's Latest cap tables and shareholding
Founders (largest shareholder) own 53.40%, Funds own 25.93%, Enterprises own 0.57% and Angels own 7.39%. The net worth of Assembly's founders is INR 46.9Cr as of Apr 15, 2024.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 53.40% | 46.9Cr | 3185214 | 4498627 | 7674601 | 3262033 |
3560711 | 5392350 | 1503928 | 4371156 | 5099687 | 1281122 | |
3854447 | 5302059 | 3346103 | 6423447 | 8808792 | 7881119 | |
Fund | 25.93% | 22.8Cr | 6531998 | 1686964 | 7513140 | 8658490 |
7723944 | 7310021 | 4145549 | 9491280 | 3326125 | 6277963 | |
179101 | 640102 | 673927 | 255672 | 299897 | 550675 | |
48 | 30 | 70 | 59 | 98 | 16 | |
Enterprise | 0.57% | 50.6L | 0 | 0 | 0 | 0 |
Angel | 7.39% | 6.5Cr | 3579688 | 9653022 | 9233073 | 1232616 |
3 | 7 | 7 | 7 | 8 | 4 | |
ESOP Pool | 6.76% | 5.94Cr | 828964 | 215174 | 464904 | 711419 |
Other Investors | 5.93% | 5.21Cr | 90355 | 53975 | 23116 | 39382 |
Total | 99.98% | 87.9Cr | 7176120 | 1293124 | 3833394 | 5649667 |
To unlock detailed Cap Table of Assembly Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Assembly's Shareholding
Assembly's Investments and acquisitions
Assembly has made no investments or acquisitions yet.
Reports related to Assembly
Here is the latest report on Assembly's sector:
News related to Assembly
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•
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D2C Startup Assembly Bags $2.1 Mn From Prath VenturesStartupNews•Apr 02, 2024•Assembly, Prath Ventures, Anicut Capital, Blume Venture
•
Chumbak Launches Luggage In Association With Assembly LuggageIMPACT NEWS•Jan 19, 2024•Chumbak, Assembly
•
Assembly launches new tool for bricks-and-mortar retailersRetail Insight Network•Jan 10, 2024•Assembly, Place Exchange, Talon International
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