Attendly - About the company
Attendly is a seed company based in Richmond (Australia), founded in 2011 by Andrew Edwards and Scott Handsaker. It operates as a White-label event registration solution. Attendly has raised $2M in funding. The company has 605 active competitors, including 58 funded and 48 that have exited. Its top competitors include companies like Paylogic, Seat Unique and Tickitto.
Company Details
Attendly provides a white-label event registration solution for mass participation events such as running, walking, swimming, cycling, or other endurance events. Features include email marketing, MainChimp integration, mobile scanning app, merchandise store, social media integration, and real-time reporting. Customers include Run Reigate, City Mile Dash, Bright10, Exeters, Beach Bash, Armada Events, British Triathlon, Vitality Run Hackney, In2Sports, Raceahead, Illumirun among others.
- Website
- attendly.com
- Email ID
- *****@attendly.com
- Phone Number
- +61 **********
Key Metrics
Founded Year
2011
Location
Richmond, Australia
Stage
Seed
Total Funding
$2M in 1 round
Latest Funding Round
Ranked
164th among 605 active competitors
Employee Count
2 as on Apr 30, 2026
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Attendly's funding and investors
Attendly has raised a total funding of $2M over 1 round.
Here is the list of recent funding rounds of Attendly:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 11, 2025 | 6064955 | Seed | 7885850 | 8429168 | 9257468 | 7197607 |
View details of Attendly's funding rounds and investors
Attendly's founders and board of directors
Founder? Claim ProfileThe founders of Attendly are Andrew Edwards and Scott Handsaker.
Here are the details of Attendly's key team members:
- Andrew Edwards: Co-Founder of Attendly. They are also an angel investor in 1 startup and serve on the board of 1 company.
- Scott Handsaker: Co-Founder & CEO of Attendly.
View details of Attendly's Founder profiles and Board Members
Attendly's employee count trend
Attendly has 2 employees as of Apr 26. Here is Attendly's employee count trend over the years:
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Attendly's Competitors and alternates
Top competitors of Attendly include Paylogic, Seat Unique and Tickitto. Here is the list of Top 10 competitors of Attendly, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Paylogic 2005, Groningen (Netherlands), Acquired | Online ticketing solution | $4.2M | 58/100 | |
2nd | Seat Unique 2018, London (United Kingdom), Series A | Provider of VIP tickets and hospitality packages for live events | $28M | 54/100 | |
3rd | Tickitto 2017, Bath (United Kingdom), Acquired | API integration platform that connects ticketing platforms and experiences providers | $5.2M | 53/100 | |
4th | SquadUP 2010, Los Angeles (United States), Acquired | Web and mobile-based event ticketing solutions | $1.35M | 52/100 | |
5th | Ticketleap 2003, Philadelphia (United States), Acquired | Online event marketing & Ticketing platform | $6.06M | 51/100 | |
6th | Provider of event ticketing, registration, and attendee management software solutions | $1.35M | 50/100 | ||
7th | ACME Technologies 2013, San Jose (United States), Acquired | Ticketing and engagement platform for cultural institutions, driving growth and insights | - | 50/100 | |
8th | Provider of a platform for event ticketing and management solutions | $66.6M | 48/100 | ||
9th | AudienceView 2002, Toronto (Canada), Series A | Ticketing and e-commerce solutions for the entertainment industry | - | 47/100 | |
10th | Greenvelope 2008, Seattle (United States), Unfunded | Provider of online platform for creating and sending digital invitations | - | - | 45/100 |
164th | White-label event registration solution | $2M | - | 25/100 |
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Attendly's Investments and acquisitions
Attendly has made no investments or acquisitions yet.
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