Audiense - About the company
Audiense is an acquired company based in London (United Kingdom), founded in 2011 by Javier Buron, Luis Pablo Pardo Fabriguez and Alfredo Artiles Larralde. It operates as a Social Audience profiling and Marketing tool. Audiense has raised $17M in funding from investors like Seedcamp, Scottish Equity Partners and Round13. The company has 811 active competitors, including 106 funded and 101 that have exited. Its top competitors include companies like Sprout Social, Signal AI and Launchmetrics.
Company Details
Audiense (Formerly SocialBro), a SeedCamp graduate, provides a social media marketing management and analytics tool. Allows users to track campaigns, analyse competition, benchmark with industry peers and track community interactions with the additional functionality of a social CRM. Partnered with IBM Watson to create a new product called Personality Insights to visualize audience personality traits to develop a pyschological understanding of the target. Allows marketing teams to segment users based on their demographic and social activity traits to target organic and paid advertising across social media. Clients include Levi's, Visa and Justeat. Angel investors include Stephen Bullock ( investor in the social media monitoring tool Brandwatch), and Chris Underhill (ex-CEO of Smartfocus).
- Website
- www.audiense.com/
- Email ID
- *****@audiense.com
- Phone Number
- +44 **********
- Registered Address
- KEMP HOUSE,152 - 160 CITY ROAD,LONDON,ENGLAND,EC1V 2NX
Key Metrics
Founded Year
2011
Location
London, United Kingdom
Stage
Acquired
Total Funding
$17M in 5 rounds
Latest Funding Round
Ranked
10th among 811 active competitors
Employee Count
115 as on Sep 30, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by Buxton (Mar 18, 2025)
Legal entities associated with Audiense
Audiense is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Audiense Limited CIN: 7927254 , United Kingdom, Active | Jan 26, 2012 | - | 4 (As on Dec 31, 2024) | |
Audiense Limited CIN: 7927254 , Germany, Active | Jun 26, 2012 | - | 9 (As on Dec 31, 2019) |
Audiense's acquisition details
Audiense got acquired by Buxton on Mar 18, 2025.
Click here to take a look at Audiense's acquisition in detail
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Audiense's funding and investors
Audiense has raised a total funding of $17M over 5 rounds. Its first funding round was on Nov 04, 2011. Its latest funding round was a Series B round on 2022 for $*****. 1 investor participated in its latest round. Audiense has 12 institutional investors and 11 angel investors.
Here is the list of recent funding rounds of Audiense:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
2022 | 5620 | Series B | 1424 | 8651 | 1404 | 8908 |
Nov 30, 2017 | 3625375 | Series B | 7659788 | 8984955 | 5327530 | |
Jun 06, 2013 | 6417672 | Series A | 5567859 | 1157082 |
View details of Audiense's funding rounds and investors
Audiense's founders and board of directors
Founder? Claim ProfileThe founders of Audiense are Javier Buron, Luis Pablo Pardo Fabriguez and Alfredo Artiles Larralde. Javier Buron is the CEO of Audiense.
Here are the details of Audiense's key team members:
- Javier Buron: Co-Founder & CEO of Audiense and founder of 1 other company.
- Luis Pablo Pardo Fabriguez: Former Co-Founder of Audiense and founder of 1 other company. Contact Info: 1 email address
- Alfredo Artiles Larralde: Co-Founder of Audiense. Contact Info: 1 email address
View details of Audiense's Founder profiles and Board Members
Audiense's employee count trend
Audiense has 115 employees as of Sep 26. Here is Audiense's employee count trend over the years:
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Audiense's Competitors and alternates
Top competitors of Audiense include Sprout Social, Signal AI and Launchmetrics. Here is the list of Top 10 competitors of Audiense, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Sprout Social 2009, Chicago (United States), Public | Provider of a platform for social media management and optimization | $102M | 73/100 | |
2nd | Signal AI 2013, London (United Kingdom), Series E | Provider of software analyzing media data for risk management insights | $268M | 71/100 | |
3rd | Launchmetrics 2006, New York City (United States), Acquired | Provider of Brand Performance Solutions | $54.8M | 67/100 | |
4th | CreativeX 2015, New York City (United States), Series B | Ad creative analytics solution provider | $35M | 67/100 | |
5th | Provider of a platform for social media management and analytics | $4.86M | 64/100 | ||
6th | Cision 1867, Chicago (United States), Acquired | Provider of media monitoring, journalist outreach, and social listening platform | $4.97M | 61/100 | |
7th | PeakMetrics 2017, Los Angeles (United States), Series A | Brand monitoring and competitor tracking solutions | $18.2M | 61/100 | |
8th | Brand24 2010, Daytona Beach (United States), Acquired | AI based social media monitoring tool for businesses | $485K | 61/100 | |
9th | Memo 2018, New York City (United States), Acquired | PR analytics and insights solutions for enterprises | $17M | 61/100 | |
10th | Audiense 2011, London (United Kingdom), Acquired | Social Audience profiling and Marketing tool | $17M | 59/100 |
Looking for more details on Audiense's competitors? Click here to see the top ones
Audiense's Investments and acquisitions
Audiense has acquired 2 companies including Tweet Binder and SoPRISM. Audiense has not made any investments as of now.Reports related to Audiense
Here is the latest report on Audiense's sector:
News related to Audiense
Media has covered Audiense for 1 event in last 1 year, It was about company updates.
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Audiense Launches MCP Connectors: Bringing Audience Intelligence into AI WorkflowGlobeNewswire•Jul 28, 2025•Audiense
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Buxton, Elevar, and Audiense Unite Under a New Brand: AudienseGlobeNewswire•Jul 18, 2025•Elevar, Audiense
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Fort Worth's Buxton Acquires Audiense Consumer Intelligence Platformpcdn.co•Mar 20, 2025•Buxton, Audiense
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Buxton Strengthens Consumer Insights Capabilities with Acquisition of Audiensemartech360.com•Mar 19, 2025•Buxton, Audiense
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Buxton Takes Next Step in Revolutionizing Consumer Insights AccessibilityGlobeNewswire•Mar 18, 2025•Audiense, Buxton
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NowVertical Completes the Sale of Affinio Social ProductGlobeNewswire•May 11, 2023•NowVertical Group, Audiense
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NowVertical Strengthens Focus Through Strategic Partnership and Sale of Affinio Social ProductGlobeNewswire•May 04, 2023•NowVertical Group, Audiense
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