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Audiense - About the company

Audiense is an acquired company based in London (United Kingdom), founded in 2011 by Javier Buron, Alfredo Artiles Larralde and Luis Pablo Pardo Fabriguez. It operates as a Social Audience profiling and Marketing tool. Audiense has raised $17M in funding from investors like Seedcamp, Scottish Equity Partners and Round13. The company has 757 active competitors, including 108 funded and 101 that have exited. Its top competitors include companies like Sprout Social, Signal AI and Metricool.

Company Details

Audiense (Formerly SocialBro), a SeedCamp graduate, provides a social media marketing management and analytics tool. Allows users to track campaigns, analyse competition, benchmark with industry peers and track community interactions with the additional functionality of a social CRM. Partnered with IBM Watson to create a new product called Personality Insights to visualize audience personality traits to develop a pyschological understanding of the target. Allows marketing teams to segment users based on their demographic and social activity traits to target organic and paid advertising across social media. Clients include Levi's, Visa and Justeat. Angel investors include Stephen Bullock ( investor in the social media monitoring tool Brandwatch), and Chris Underhill (ex-CEO of Smartfocus).
Social
XFacebook
Email ID
*****@audiense.com
Phone Number
+44 **********
Registered Address
KEMP HOUSE,152 - 160 CITY ROAD,LONDON,ENGLAND,EC1V 2NX
Key Metrics
Founded Year
2011
Location
Stage
Acquired
Total Funding
$17M in 4 rounds
Latest Funding Round
Investors
Ranked
Employee Count
109 as on Jul 31, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by Buxton (Mar 18, 2025)

Audiense's acquisition details

Audiense got acquired by Buxton on Mar 18, 2025.
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Audiense's funding and investors

Audiense has raised a total funding of $17M over 4 rounds. Its first funding round was on Nov 04, 2011. Its latest funding round was a Series B round on Nov 30, 2017 for $*****. 4 investors participated in its latest round. Audiense has 12 institutional investors and 11 angel investors.

Here is the list of recent funding rounds of Audiense:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Nov 30, 2017
2365757
Series B
2607400
6013168
8984577
8068216
Jun 06, 2013
8670685
Series A
6137178
2882045
5423061
Nov 19, 2012
4366338
Seed
6224901
7894982
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Audiense's founders and board of directors

Founder? Claim Profile
The founders of Audiense are Javier Buron, Alfredo Artiles Larralde and Luis Pablo Pardo Fabriguez. Javier Buron is the CEO of Audiense.
Here are the details of Audiense's key team members:

Audiense's employee count trend

Audiense has 109 employees as of Jul 26. Here is Audiense's employee count trend over the years:
Employee count trend for Audiense
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Audiense's Competitors and alternates

Top competitors of Audiense include Sprout Social, Signal AI and Metricool. Here is the list of Top 10 competitors of Audiense, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Sprout Social
Sprout Social
2009, Chicago (United States), Public
Provider of a platform for social media management and optimization
$102M
77/100
2nd
Logo for Signal AI
Signal AI
2013, London (United Kingdom), Series E
Provider of software analyzing media data for risk management insights
$268M
72/100
3rd
Logo for Metricool
Metricool
2015, Madrid (Spain), Series A
Provider of a platform for social media management and analytics
$4.86M
68/100
4th
Logo for CreativeX
CreativeX
2015, New York City (United States), Series B
Ad creative analytics solution provider
$35M
67/100
5th
Logo for Launchmetrics
Launchmetrics
2006, New York City (United States), Acquired
Provider of Brand Performance Solutions
$54.8M
66/100
6th
Logo for Memo
Memo
2018, New York City (United States), Acquired
PR analytics and insights solutions for enterprises
$17M
65/100
7th
Logo for NewsWhip
NewsWhip
2011, Dublin (Ireland), Acquired
Social analytics tool to discover content and trending topics
$22.7M
65/100
8th
Logo for Spotter
Spotter
2019, Los Angeles (United States), Series D
Provider of capital and resources for content creators and brands
$762M
63/100
9th
Logo for Brand24
Brand24
2010, Daytona Beach (United States), Acquired
AI based social media monitoring tool for businesses
$485K
62/100
10th
Logo for Cision
Cision
1867, Chicago (United States), Acquired
Provider of media monitoring, journalist outreach, and social listening platform
$4.97M
61/100
12th
Logo for Audiense
Audiense
2011, London (United Kingdom), Acquired
Social Audience profiling and Marketing tool
$17M
60/100
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Audiense's Investments and acquisitions

Audiense has acquired 2 companies including Tweet Binder and SoPRISM. Audiense has not made any investments as of now.

Reports related to Audiense

Here is the latest report on Audiense's geography:

News related to Audiense

lockFilter this list
Media has covered Audiense for a total of 3 events in the last 1 year, 3 of them have been about company updates.
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