When was NowVertical Group founded?

NowVertical Group was founded in 2017.

Where is NowVertical Group located?

NowVertical Group is headquartered in Toronto, Canada.

How many employees does NowVertical Group have?

As of Sep 30, 2026, the latest employee count at NowVertical Group is 420.

Where does NowVertical Group rank among its competitors?

NowVertical Group ranks 37th amongst 821 active competitors, of which 135 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Hightouch, which secured $150M in Apr, 2026.

Who are the top competitors of NowVertical Group?

NowVertical Group's top competitors include Domo, Hightouch and Fivetran. Among them, Hightouch secured the most recent funding round in April, 2026.

NowVertical Group - 2026 Company Profile & Competitors

Company Details

Provider of data and AI solutions for business value transformation. The company offers services including data governance, integration, modernisation, and unification. It applies AI to business intelligence, reporting, marketing, revenue analytics, and predictive modelling. The company serves industries such as financial services, media, technology, retail, and subscriptions.

Website: www.nowvertical.com/
Social
Email ID: *****@nowvertical.com

Key Metrics

Founded Year

2017

Location

Toronto, Canada

Stage

Public

Ranked

37^th among 821 active competitors

Employee Count

420 as on Sep 30, 2026

Investment & Acquisitions

Business Intelligence & 8 more

Similar Companies

Domo & 519 more

Exit Details

Public

View NowVertical Group's full profile

NowVertical Group is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
NOWVERTICAL GROUP, INC. CIN: 5843077 , United States, Active	Sep 24, 2020	-	-	-
NOWVERTICAL UK LTD CIN: 13576666 , United Kingdom, Active	Aug 19, 2021	£0 - £1M (As on Dec 31, 2024)	2 (As on Dec 31, 2024)

NowVertical Group got listed on Jul 09, 2021.

Click here to take a look at NowVertical Group's IPO in detail

NowVertical Group has not raised any funding rounds yet.

NowVertical Group's employee count trend

NowVertical Group has 420 employees as of Sep 26. Here is NowVertical Group's employee count trend over the years:

Employee count trend for NowVertical Group

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Top competitors of NowVertical Group include Domo, Hightouch and Fivetran. Here is the list of Top 10 competitors of NowVertical Group, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Domo 2010, American Fork (United States), Public	Provider of an AI and data products platform for businesses	$730M	BlackRock, IVP & 37 others	75/100
2nd	Hightouch 2019, San Francisco (United States), Series D	Provider of an AI-powered marketing and customer data platform	$322M	Bain Capital Ventures, Sapphire Ventures ... & 23 others	73/100
3rd	Fivetran 2012, Oakland (United States), Series D	Provider of a platform for automated data movement and integration	$730M	Andreessen Horowitz, Y Combinator & 11 others	72/100
4th	Fullstory 2014, Atlanta (United States), Series D	Provider of behavioral data analytics platform with AI-driven insights and automations	$196M	Salesforce Ventures, Permira & 7 others	71/100
5th	DataRobot 2012, Boston (United States), Series G	Provider of an agent workforce platform for enterprise artificial intelligence	$1.05B	New Enterprise Associates, Sapphire Ventures ... & 77 others	71/100
6th	Gong 2016, Israel, Series E	Platform offering revenue intelligence solutions	$584M	Norwest, Franklin Templeton Investments & 19 others	71/100
7th	Airbyte 2020, San Francisco (United States), Series B	Developer of a platform for data integration and movement	$181M	Benchmark, Altimeter Capital & 21 others	70/100
8th	Kumo 2021, Mountain View (United States), Acquired	Provider of a SaaS-based platform for enterprises for analytics	$37M	Sequoia Capital, A.Capital Ventures & 16 others	69/100
9th	Talend Sa 2005, Redwood City (United States), Acquired	Provider of data integration, data quality, analytics, and AI solutions	$102M	Galileo Partners, Idinvest Partners & 7 others	66/100
10th	Cloud.com 2008, Cupertino (United States), Acquired	Developer of software for digital workspaces, analytics, and data management	$17.6M	Redpoint Ventures, Nexus Venture Partners ... & 3 others	66/100
37th	NowVertical Group 2017, Toronto (Canada), Public	Provider of data and AI solutions for business value transformation	-	-	52/100

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NowVertical Group has not made any investments yet. NowVertical Group has made 9 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Feb 07, 2023	Acquisition	Business Intelligence	2004	Sao Paulo (Brazil)
Dec 20, 2022	Acquisition	Smartlytics	2016	Coventry (United Kingdom)
Dec 20, 2022	Acquisition	Acrotrend	2007	Mumbai (India)

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Here is the latest report on NowVertical Group's sector:

Free

Business Intelligence - Sector Report

Edition: August, 2026 (82 Pages)

View all reports related to NowVertical Group

Media has covered NowVertical Group for a total of 20 events in the last 1 year, 9 of them have been about company updates and 3 about people movement.