When was AutoAlert founded?

AutoAlert was founded in 2002 and raised its 1st funding round 12 years after it was founded.

Where is AutoAlert located?

AutoAlert is headquartered in Irvine, United States.

How many employees does AutoAlert have?

As of Sep 30, 2026, the latest employee count at AutoAlert is 224.

Is AutoAlert a funded company?

AutoAlert is a funded company, having raised a total of $***** in its 1st and only funding round, a PE round on Apr 01, 2014.

When was the latest funding round of AutoAlert?

AutoAlert's latest funding was a $***** PE round on Apr 01, 2014, with participation from 1 investor. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $3.24B in funding in 2026 to date.

Where does AutoAlert rank among its competitors?

AutoAlert ranks 15th amongst 512 active competitors, of which 28 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was TruVideo, which secured $40M in Dec, 2024.

Who are the top competitors of AutoAlert?

AutoAlert's top competitors include CDK Global, MotorK and TruVideo. Among them, TruVideo secured the most recent funding round in December, 2024.

AutoAlert - 2026 Company Profile, Team, Funding & Competitors

Company Details

Data-driven software solutions empowering automotive dealerships to enhance customer experiences. The company provides a suite of innovative solutions designed to maximize dealership profitability through improved customer relationships and meaningful, data-driven connections. As a leading automotive software and data mining provider, the company enhances customer relationships, leading to repeat sales, service engagements, and increased loyalty. The platform offers a Customer Experience Management (CXM) system that revolutionizes dealership-customer interactions, creating seamless experiences both online and offline. The company's mission is to empower automotive partnerships to improve data-driven customer experiences. The company offers multiple products and services, including lead management, marketing services, and AI Assistants. The company is proud to lead the industry in data security.

Website: www.autoalert.com/
Social
Email ID: *****@autoalert.com

Key Metrics

Founded Year

2002

Location

Irvine, United States

Stage

Acquired

Latest Funding Round

PE, Apr 01, 2014, $*****

Investors

HGGC

Ranked

15^th among 512 active competitors

Employee Count

224 as on Sep 30, 2026

Investment & Acquisitions

DirectAlert & 1 more

Similar Companies

CDK Global & 533 more

Exit Details

Acquired by PureCars (Apr 13, 2026)

View AutoAlert's full profile

AutoAlert is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Autoalert, Inc. CIN: 721534925 , United States, Active	Dec 31, 1999	-	326 (As on Dec 31, 2017)	-
AutoAlert, LLC CIN: 72-1534925 , United States, Active	Dec 31, 2001	-	362 (As on Dec 31, 2016)	-

AutoAlert got acquired by PureCars on Apr 13, 2026.

Click here to take a look at AutoAlert's acquisition in detail

AutoAlert has raised funding over 1 round. Its latest funding round was a PE round on Apr 01, 2014 for $*****. 1 investor participated in its latest round. AutoAlert has 1 institutional investor.

Here is the list of recent funding rounds of AutoAlert:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 01, 2014	9737296	PE	3756774	1995902	5771801	5906482

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View details of AutoAlert's funding rounds and investors

The founders of AutoAlert are Boyd Warner and Brad Codd. Allan Stejskal is the CEO of AutoAlert.

Here are the details of AutoAlert's key team members:

Boyd Warner: Founder & Chairman of AutoAlert.
Contact Info: 1 email address
Brad Codd: Founder & Chief Architect of AutoAlert.
Allan Stejskal: CEO of AutoAlert.
Contact Info: 1 email address

View details of AutoAlert's Founder profiles and Board Members

AutoAlert's employee count trend

AutoAlert has 224 employees as of Sep 26. Here is AutoAlert's employee count trend over the years:

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Top competitors of AutoAlert include CDK Global, MotorK and TruVideo. Here is the list of Top 10 competitors of AutoAlert, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	CDK Global 1972, Hoffman Estates (United States), Acquired	Platform offering software and services for automotive retail operations	-	Elliott Management, Sachem Head & 1 others	70/100
2nd	MotorK 2010, London (United Kingdom), Public	Cloud based digital marketing solutions for the automotive industry	$14.2M	Zobito, 83NORTH & 10 others	69/100
3rd	TruVideo 2015, Wellesley (United States), Series C	SaaS-based marketing solutions for automotive dealerships	$40M	TZP Group, Avenue Growth Partners & 1 others	60/100
4th	Fullpath 2012, Miami (United States), Acquired	Provider of online marketplace for automotive dealership services	$40M	Riverwood Capital, Aleph & 4 others	58/100
5th	TecAlliance 1994, Ismaning (Germany), Unfunded	Vehicle and product database with tools for automotive aftermarket managament	-	-	57/100
6th	Matador 2019, Montreal (Canada), Unfunded	Provider of AI-driven platform automating sales and service conversations for dealerships	-	-	56/100
7th	PureCars 2007, Charleston (United States), Acquired	Provider of data-driven digital marketing and business intelligence solutions for dealerships	$10M	Pittco, Diversis Capital & 5 others	55/100
8th	Privacy4Cars 2014, Kennesaw (United States), Series A	Application-based privacy protection solution provider for sensitive data management	-	FM Capital, Automotive Ventures & 1 others	55/100
9th	Rollick 2017, Austin (United States), Seed	Omnichannel marketing automation for automotive industries	$5.6M	Silverton Partners, Live Oak Ventures & 4 others	55/100
10th	Trader Interactive 2017, Norfolk (United States), Acquired	Provider of web development, digital marketing, and lead generation solutions	$226M	Carsales, Eurazeo	54/100
15th	AutoAlert 2002, Irvine (United States), Acquired	Data-driven software solutions empowering automotive dealerships to enhance customer experiences	-	HGGC	51/100