When was Fullpath founded?

Fullpath was founded in 2012 and raised its 1st funding round 10 years after it was founded.

Where is Fullpath located?

Fullpath is headquartered in Miami, United States. It is registered at UNIT 3, BUILDING 2 THE COLONY WILMSLOW,ALTRINCHAM ROAD,WILMSLOW,ENGLAND,SK9 4LY.

Who is the current CEO of Fullpath?

Aharon Horwitz of Fullpath. They have also founded 1 company.

How many employees does Fullpath have?

As of Jul 31, 2026, the latest employee count at Fullpath is 296.

Is Fullpath a funded company?

Fullpath is a funded company, having raised a total of $***** in its 1st and only funding round, a Series C round on Oct 31, 2022.

When was the latest funding round of Fullpath?

Fullpath's latest funding was a $***** Series C round on Oct 31, 2022, with participation from 4 investors.

Where does Fullpath rank among its competitors?

Fullpath ranks 7th amongst 616 active competitors, of which 33 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was TruVideo, which secured $40M in Dec, 2024.

Who are the top competitors of Fullpath?

Fullpath's top competitors include MotorK, CDK Global and Numa. Among them, TruVideo secured the most recent funding round in December, 2024.

Fullpath - 2026 Company Profile, Team, Funding & Competitors

Company Details

Website: www.fullpath.com
Social
Email ID: *****@fullpath.com
Phone Number: +1 **********
Registered Address: UNIT 3, BUILDING 2 THE COLONY WILMSLOW,ALTRINCHAM ROAD,WILMSLOW,ENGLAND,SK9 4LY

Key Metrics

Founded Year

2012

Location

Miami, United States

Stage

Acquired

Total Funding

$40M in 1 round

Latest Funding Round

Series C, Oct 31, 2022, $*****

Investors

Riverwood Capital & 5 more

Ranked

7^th among 616 active competitors

Employee Count

296 as on Jul 31, 2026

Similar Companies

MotorK & 442 more

Exit Details

Acquired by Cox Automotive (Apr 25, 2026)

View Fullpath's full profile

Fullpath is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
FULL PATH LIMITED CIN: 8446136 , United Kingdom, Active	Mar 14, 2013	-	2 (As on Apr 30, 2024)

Fullpath got acquired by Cox Automotive on Apr 25, 2026.

Click here to take a look at Fullpath's acquisition in detail

Fullpath has raised a total funding of $40M over 1 round. Its latest funding round was a Series C round on Oct 31, 2022 for $*****. 4 investors participated in its latest round. Fullpath has 6 institutional investors.

Here is the list of recent funding rounds of Fullpath:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 31, 2022	6002707	Series C	5263058	5994072	7889547	1024800

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View details of Fullpath's funding rounds and investors

The founders of Fullpath are Aharon Horwitz and Eliav Moshe. Aharon Horwitz is the CEO of Fullpath.

Here are the details of Fullpath's key team members:

Aharon Horwitz: Co-Founder & CEO of Fullpath and founder of 3 other companies, 40Nuggets, PresenTense and AutoLeadStar.
Contact Info: 2 email addresses
Eliav Moshe: Co-Founder & CPO of Fullpath and founder of 2 other companies, 40Nuggets and AutoLeadStar.
Contact Info: 3 email addresses

View details of Fullpath's Founder profiles and Board Members

Fullpath's employee count trend

Fullpath has 296 employees as of Jul 26. Here is Fullpath's employee count trend over the years:

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Top competitors of Fullpath include MotorK, CDK Global and Numa. Here is the list of Top 10 competitors of Fullpath, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	MotorK 2010, London (United Kingdom), Public	Cloud based digital marketing solutions for the automotive industry	$14.2M	Zobito, 83NORTH & 9 others	71/100
2nd	CDK Global 1972, Hoffman Estates (United States), Acquired	Platform offering software and services for automotive retail operations	-	Elliott Management, Sachem Head & 1 others	69/100
3rd	Numa 1995, Oakland (United States), Series B	Developer of an AI communication platform for automotive dealerships	$48M	Threshold, Touring Capital & 4 others	63/100
4th	myKaarma 2012, Long Beach (United States), Series B	SaaS driven Customer Interaction Management solution provider	$15M	Kayne Anderson Capital Advisors, H.I.G. Capital ... & 2 others	62/100
5th	TruVideo 2015, Wellesley (United States), Series C	SaaS-based marketing solutions for automotive dealerships	$40M	TZP Group, Avenue Growth Partners & 1 others	58/100
6th	Rollick 2017, Austin (United States), Seed	Omnichannel marketing automation for automotive industries	$5.6M	Silverton Partners, Autotech Ventures & 3 others	58/100
7th	Fullpath 2012, Miami (United States), Acquired	Provider of online marketplace for automotive dealership services	$40M	Riverwood Capital, Aleph & 4 others	58/100
8th	automotiveMastermind 2012, New York City (United States), Acquired	Provider of technology that helps automotive dealerships predict buyer behavior	$47.7M	JMI Management, Brighton Park Capital	57/100
9th	PureCars 2007, Charleston (United States), Acquired	Provider of data-driven digital marketing and business intelligence solutions for dealerships	$10M	Pittco, Generate Ventures & 5 others	53/100
10th	AUTOROLA Group 2001, Odense (Denmark), Acquired	Vehicle remarketing solution for auto-dealers	-	-	53/100