When was AutoTrader founded?

AutoTrader was founded in 1992 and raised its 1st funding round 21 years after it was founded.

Where is AutoTrader located?

AutoTrader is headquartered in Johannesburg, South Africa.

How many employees does AutoTrader have?

As of Aug 31, 2026, the latest employee count at AutoTrader is 155.

Is AutoTrader a funded company?

AutoTrader is a funded company, having raised a total of $***** in its 1st and only funding round, a PE round on Oct 2013.

When was the latest funding round of AutoTrader?

AutoTrader's latest funding was a $***** PE round on Oct 2013, with participation from 1 investor.

Where does AutoTrader rank among its competitors?

AutoTrader ranks 1st amongst 39 active competitors, none of which are funded.

Who are the top competitors of AutoTrader?

AutoTrader's top competitors include Cars.co.za, AutoMart and Surf4Cars. Among them, AutoTrader secured the most recent funding round in October, 2013.

AutoTrader - 2026 Company Profile, Team, Funding & Competitors

AutoTrader is an acquired company based in Johannesburg (South Africa), founded in 1992. It operates as an App-based listing platform for used cars. AutoTrader has raised an undisclosed amount in funding. The company has 39 active competitors, including 2 that have exited. Its top competitors include companies like Cars.co.za, AutoMart and Surf4Cars.

Company Details

AutoTraderSA is an app-based listing platform for used cars. Their platform facilitates the trading of used & new cars via free & paid listings. It also lists car rental, insurance, finance, auctions, spares & more. Buyers can search for cars on the platform & contact the sellers.

Website: www.autotrader.co.za/
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Email ID: *****@autotrader.co.za
Phone Number: +27 **********
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Key Metrics

Founded Year

1992

Location

Johannesburg, South Africa

Stage

Acquired

Latest Funding Round

PE, Oct 2013, $*****

Investors

Prosus & 3 more

Ranked

1^st among 39 active competitors

Employee Count

155 as on Aug 31, 2026

Similar Companies

TrueCar & 976 more

Exit Details

Acquired by Olx Group (Nov 02, 2017)

View AutoTrader's full profile

AutoTrader got acquired by Olx Group on Nov 02, 2017.

Click here to take a look at AutoTrader's acquisition in detail

AutoTrader has raised funding over 1 round. Its latest funding round was a PE round on Oct 2013 for $*****. 1 investor participated in its latest round. AutoTrader has 4 institutional investors.

Here is the list of recent funding rounds of AutoTrader:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 2013	4925654	PE	6143514	9466428	3053171	2431289

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View details of AutoTrader's funding rounds and investors

AutoTrader's employee count trend

AutoTrader has 155 employees as of Aug 26. Here is AutoTrader's employee count trend over the years:

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Top competitors of AutoTrader include Cars.co.za, AutoMart and Surf4Cars. Here is the list of Top 10 competitors of AutoTrader, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	AutoTrader 1992, Johannesburg (South Africa), Acquired	App-based listing platform for used cars	-	Prosus, PROSPER & 2 others	66/100
2nd	Cars.co.za 2007, Johannesburg (South Africa), Unfunded	Online used car listing platform	-	-	42/100
3rd	AutoMart 2003, Johannesburg (South Africa), Unfunded	Online classified portal of used automobiles	-	-	40/100
4th	Surf4Cars 2008, Cape Town (South Africa), Unfunded	Online listing platform for used cars	-	-	35/100
5th	Carfind 2000, Randburg (South Africa), Unfunded	Online classified portal of automobiles	-	-	32/100
6th	AutoBid 2005, Durban (South Africa), Unfunded	App-based used car auction platform	-	-	27/100
7th	BestPriceForMyCar 2016, Cape Town (South Africa), Unfunded	App-based P2P marketplace for pre-owned cars	-	-	26/100
8th	Motomatch 2018, Johannesburg (South Africa), Unfunded	Online listing platform for used cars	-	-	24/100
9th	Group 1 Cars 2015, Alberton (South Africa), Unfunded	Online listing platform for used cars	-	-	24/100
10th	Woodford 2019, Durban (South Africa), Unfunded	Online auction-based platform for new cars	-	-	24/100