When was TrueCar founded?

TrueCar was founded in 2005 and raised its 1st funding round 3 years after it was founded.

Where is TrueCar located?

TrueCar is headquartered in Santa Monica, United States. It is registered at Santa Monica (United States).

Who is the current CEO of TrueCar?

Scott Painter and Victor Anthony Perry Iii s of TrueCar. Scott Painter has also founded 2 companies and is angel investors in 2 startups.

How many employees does TrueCar have?

As of Sep 30, 2026, the latest employee count at TrueCar is 381.

Is TrueCar a funded company?

TrueCar is a funded company, having raised a total of $270M across 5 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Sep 01, 2008.

How much is TrueCar worth?

The last known valuation of TrueCar was $***** as of Oct 14, 2025.

When was the latest funding round of TrueCar?

TrueCar's latest funding was a $***** Post IPO round on Nov 15, 2022, with participation from 1 investor.

What is the annual revenue of TrueCar?

Annual revenue of TrueCar is between $100M and $500M as on Dec 31, 2024

Where does TrueCar rank among its competitors?

TrueCar ranks 2nd amongst 573 active competitors, of which 21 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Droom, which secured $3M in Mar, 2025.

Who are the top competitors of TrueCar?

TrueCar's top competitors include Carvana, Droom and CarGurus. Among them, Droom secured the most recent funding round in March, 2025.

TrueCar - 2026 Company Profile, Team, Funding, Competitors & Financials

Q: Is TrueCar an acquired company?

TrueCar got acquired by Fair on Oct 14, 2025.

Company Details

Online new and used cars listing platform. It provides car pricing and information for new or used car buyers and dealers. It offers used cars through a chain of self-certified dealers. It also provides tools such as a price and sales analyzer. Their app is available for Android and iOS devices.

Social
Registered Address: Santa Monica (United States)

Key Metrics

Founded Year

2005

Location

Santa Monica, United States

Stage

Acquired

Total Funding

$270M in 5 rounds

Latest Funding Round

Post IPO, Nov 15, 2022, $*****

Last Known Valuation

$***** as on Oct 14, 2025

Investors

Upfront Ventures & 23 more

Ranked

2^nd among 573 active competitors

Annual Revenue

$100M - $500M as on Dec 31, 2024

Employee Count

381 as on Sep 30, 2026

Investment & Acquisitions

Digital Motors & 3 more

Similar Companies

CarGurus & 949 more

Exit Details

Acquired by Fair (Oct 14, 2025)

View TrueCar's full profile

TrueCar is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Truecar, Inc. CIN: 1327318 , United States, Active	Feb 24, 2005	$100M - $500M (As on Dec 31, 2024)	324 (As on Dec 31, 2023)	-
Truecar, Inc. CIN: 04-3807511 , United States, Active	Dec 31, 2004	-	428 (As on Dec 31, 2021)	-

TrueCar got acquired by Fair on Oct 14, 2025 at an acquisition amount of $*****.

Click here to take a look at TrueCar's acquisition in detail

TrueCar has raised a total funding of $270M over 5 rounds. Its first funding round was on Sep 01, 2008. Its latest funding round was a Post IPO round on Nov 15, 2022 for $*****. 1 investor participated in its latest round. TrueCar has 24 institutional investors.

Here is the list of recent funding rounds of TrueCar:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 15, 2022	3689743	Post IPO	1437028	8154826	7542210	7773433
Dec 12, 2013	3861622	Series E	6246615	5983919	9578429	2371784
Sep 07, 2011	9673297	Series E	9643679	2180682	Upfront Ventures & 9 more	6860510

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View details of TrueCar's funding rounds and investors

The founders of TrueCar are Scott Painter, Greg Brogger and Oded Noy. Victor Anthony Perry Iii is the CEO of TrueCar.

Here are the details of TrueCar's key team members:

Scott Painter: Founder & CEO of TrueCar and founder of 3 other companies, Autonomy, CarsDirect and BrightHouse. They are also an angel investor in 2 startups.
Greg Brogger: Former Co-Founder of TrueCar and founder of 6 other companies, including Nasdaq Private Market, Collective Liquidity and Zerotree Technologies.
Contact Info: 1 email address
Oded Noy: Former Founder & CTO of TrueCar.
Victor Anthony Perry Iii: CEO of TrueCar. They are also an angel investor in 1 startup and serve on the board of 1 company.

View details of TrueCar's Founder profiles and Board Members

TrueCar's employee count trend

TrueCar has 381 employees as of Sep 26. Here is TrueCar's employee count trend over the years:

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Top competitors of TrueCar include Carvana, Droom and CarGurus. Here is the list of Top 10 competitors of TrueCar, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Carvana 2012, Phoenix (United States), Public	Online dealer of pre owned cars	$460M	Alua Capital Management, Vanguard & 2 others	84/100
2nd	TrueCar 2005, Santa Monica (United States), Acquired	Online new and used cars listing platform	$270M	Allen & Company, Anthem Venture Partners ... & 22 others	71/100
3rd	Droom 2014, Gurugram (India), Series G	Online retailer of used and new automobiles, plus related services	$344M	Digital Garage, Finvolve & 67 others	74/100
4th	CarGurus 2006, Cambridge (United States), Public	Online retailer of used and new cars with financing options	$1.75M	Vitruvian Partners, Ithaka Partners & 1 others	73/100
5th	Copart 1982, Dallas (United States), Public	Online marketplace for used and salvaged vehicles	$1.1M	-	72/100
6th	Edmunds.com 1966, Santa Monica (United States), Acquired	Online listing platform for multi-category used vehicles & price comparison	$50M	CarMax, Dover Madison Capital Management	70/100
7th	Cars.com 1998, Chicago (United States), Public	Online retailer of new and used cars, providing reviews	-	Starboard Value, Putnam & 1 others	70/100
8th	Carsales 1998, Melbourne (Australia), Public	Online listing platform for used cars	-	AUI, AMCIL & 2 others	67/100
9th	Vroom 2013, New York City (United States), Public	Online dealer of used cars	$708M	durablecapitalpartners.com, Altimeter Capital ... & 21 others	66/100
10th	Autotrader 1998, Atlanta (United States), Acquired	Online listing platform for for used & new cars	-	Tugboat Ventures, Kleiner Perkins & 1 others	66/100

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TrueCar has made 1 investments in companies including Cars Commerce. TrueCar has also acquired 3 companies including Digital Motors and DealerScience.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jun 06, 2022	Acquisition	Digital Motors	2018	Irvine (United States)
Feb 14, 2019	Investments	Cars Commerce	2015	Chicago (United States)
Dec 07, 2018	Acquisition	DealerScience	2011	Boston (United States)