TrueCar - About the company
TrueCar is an acquired company based in Santa Monica (United States), founded in 2005 by Scott Painter, Greg Brogger, Tom Taira and Oded Noy. It operates as an Online new and used cars listing platform. TrueCar has raised $270M in funding from investors like Upfront Ventures, SVB and Allen & Company, with last known valuation of $*****. The company has 471 active competitors, including 21 funded and 51 that have exited. Its top competitors include companies like Carvana, Droom and Copart.
Company Details
Online new and used cars listing platform. It provides car pricing and information for new or used car buyers and dealers. It offers used cars through a chain of self-certified dealers. It also provides tools such as a price and sales analyzer. Their app is available for Android and iOS devices.
- Website
- truecar.com
- Social
- Registered Address
- Santa Monica (United States)
Key Metrics
Founded Year
2005
Location
Santa Monica, United States
Stage
Acquired
Total Funding
$270M in 5 rounds
Latest Funding Round
Last Known Valuation
$***** as on Oct 14, 2025
Investors
Ranked
2nd among 471 active competitors
Annual Revenue
$176M as on Dec 31, 2024
Employee Count
407 as on Mar 31, 2026
Investment & Acquisitions
Exit Details
Acquired
Legal entities associated with TrueCar
TrueCar is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Truecar, Inc. CIN: 04-3807511 , United States, Active | Dec 31, 2004 | - | 428 (As on Dec 31, 2021) | - |
Truecar, Inc. CIN: 1327318 , United States, Active | Feb 24, 2005 | $176M (As on Dec 31, 2024) | 324 (As on Dec 31, 2023) | - |
TrueCar's acquisition details
TrueCar got acquired on Oct 14, 2025 at an acquisition amount of $260M. It was facilitated by Morgan Stanley, Alston & Bird, Joele Frank and 2 more.
Click here to take a look at TrueCar's acquisition in detail
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TrueCar's funding and investors
TrueCar has raised a total funding of $270M over 5 rounds. Its first funding round was on Sep 01, 2008. Its latest funding round was a Post IPO round on Nov 15, 2022 for $*****. 1 investor participated in its latest round. TrueCar has 24 institutional investors.
Here is the list of recent funding rounds of TrueCar:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Nov 15, 2022 | 4604283 | Post IPO | 9956659 | 7221711 | 9761057 | 5534814 |
Dec 12, 2013 | 9004155 | Series E | 3364948 | 5707752 | 8712442 | 5001937 |
Sep 07, 2011 | 8163455 | Series E | 7299997 | 5718222 | 5522693 |
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TrueCar's founders and board of directors
Founder? Claim ProfileThe founders of TrueCar are Scott Painter, Greg Brogger, Tom Taira and Oded Noy. Victor Anthony Perry III is the CEO of TrueCar.
Here are the details of TrueCar's key team members:
- Scott Painter: Founder & CEO of TrueCar and founder of 3 other companies, Autonomy, BrightHouse and CarsDirect. They are also an angel investor in 2 startups.
- Greg Brogger: Former Co-Founder of TrueCar and founder of 6 other companies, including Nasdaq Private Market, Collective Liquidity and Zerotree Technologies. Contact Info: 1 email address
- Tom Taira: Co-Founder and President (TrueCar) of TrueCar and founder of 1 other company.
- Oded Noy: Former Founder & CTO of TrueCar.
- Victor Anthony Perry III: CEO of TrueCar. They are also an angel investor in 1 startup.
View details of TrueCar's Founder profiles and Board Members
TrueCar's employee count trend
TrueCar has 407 employees as of Mar 26. Here is TrueCar's employee count trend over the years:
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TrueCar's Competitors and alternates
Top competitors of TrueCar include Carvana, Droom and Copart. Here is the list of Top 10 competitors of TrueCar, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Carvana 2012, Phoenix (United States), Public | Online dealer of pre owned cars | $460M | 84/100 | |
2nd | TrueCar 2005, Santa Monica (United States), Acquired | Online new and used cars listing platform | $270M | 76/100 | |
3rd | Online retailer of used and new automobiles, plus related services | $344M | 75/100 | ||
4th | Copart 1982, Dallas (United States), Public | Online marketplace for used and salvaged vehicles | $1.1M | - | 74/100 |
5th | CarGurus 2006, Cambridge (United States), Public | Online retailer of used and new cars with financing options | $1.75M | 70/100 | |
6th | CarLotz 2011, Charlotte (United States), Acquired | Online P2P consignment-based car trading platform | $37M | 68/100 | |
7th | Cars.com 1998, Chicago (United States), Public | Online retailer of new and used cars, providing reviews | - | 68/100 | |
8th |  Vroom 2013, New York City (United States), Public | Online dealer of used cars | $708M | 67/100 | |
9th | CarMax 1993, Richmond (United States), Public | Retailer of used cars | - | - | 66/100 |
10th | Online listing platform for used cars | - | 66/100 |
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TrueCar's Investments and acquisitions
TrueCar has made 1 investments in companies including Cars Commerce. TrueCar has also acquired 3 companies including Digital Motors and DealerScience.Here is the list of investments & acquisitions:Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Jun 06, 2022 | Acquisition | 2018 | Irvine (United States) | |
Feb 14, 2019 | Investments | 2015 | Chicago (United States) | |
Dec 07, 2018 | Acquisition | 2011 | Boston (United States) |
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Reports related to TrueCar
Here is the latest report on TrueCar's sector:
News related to TrueCar
Filter this listMedia has covered TrueCar for a total of 10 events in the last 1 year, 3 of them have been about company updates and 1 about partnerships.
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TrueCar Continues DrivenToDrive Initiative, Partners with Wear Blue to Honor MilitaryPR Newswire•Oct 22, 2025•TrueCar
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Ademi Firm Investigates TrueCar Inc. Acquisition by Lone Star FundsPR Newswire•Oct 15, 2025•Ademi, Lone Star Funds, TrueCar, Hillenbrand and 1 other
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TrueCar Partners with GasBuddy for Car Buying Program,Reaching 20 Million UsersPR Newswire•Jun 10, 2025•GasBuddy, TrueCar
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TrueCar, Inc. GAAP EPS of -$0.07 misses by $0.01, revenue of $46.2M misses by $1.1MSeeking Alpha•Feb 18, 2025•TrueCar
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Barclays PLC Acquires 81,745 Shares of TrueCar, Inc. (NASDAQ:TRUE)MarketBeat•Jan 19, 2025•Barclays, TrueCar
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